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Tag: Bisleri International Pvt. Ltd.

  • The app is called Bisleri@Doorstep

    Bisleri unveils campaign for delivery at-home app

    By Our Staff

     

    India’s leading packaged drinking water, Bisleri International, has launched a new quirky campaign for its delivery-at-home offering Bisleri@Doorstep.

     

    Commenting on the digital campaign, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said: “It is in our DNA to prioritise consumers’ interests and meet their requirements. During the pandemic-induced lockdown, we were the first consumer goods company to foster the D2C concept and introduced Bisleri @Doorstep. We delivered our products at their homes without them needing to step out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasize the ease of ordering Bisleri products online to provide consumers a seamless experience.”

     

    Added Anuraag Khandelwal, CCO – 82.5 Communications: “This film is the first of many for Bisleri’s e-commerce service. In this world of information overload with tons of apps coming into the foray, we wanted to do something simple and sticky to connect with this app native generation.”

     

     

  • Also launches glass bottles

    Bisleri appoints Dino Morea for Vedica

    By Our Staff

     

    Bisleri brand Vedica has announced the appointment of actor Dino Morea as its brand ambassador.

     

    Said Jayanti Chauhan, Director, Bisleri International Pvt. Ltd.: “Launching Vedica Himalayan Spring Water in a glass bottle has been one of my goals over the past decade. I am glad to have found a team, with whom I have a wonderful dynamic to create and launch this piece of art… We discussed on what the Vedica man would embody and therefore decided on associating with Mr. Dino Morea as I do believe he is someone who is truly #FullOfAltitude. I am extremely excited for the campaign which will help Vedica achieve new heights.”

     

    Added Zafar Rais, CEO, MindShift Interactive: “Our inspiration for the campaign has been the beauty of the Vedica glass bottle. From it, we derived an omnichannel marketing strategy that was opulent. We shortlisted Mr. Dino Morea as the ideal Vedica Man and conceptualized an ad film that brought out the essence of a life #FullOfAltitude with Vedica.”

     

  • Soho Square has been credited for the award-winning 'Kiss to Drink' campaign for the Bisleri 500 ml SKU and the launch campaign of premium drink Urzza

    Bisleri to launch new soft drinks with Soho Square Mumbai as partner

    By A Correspondent

     

    In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square, Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

     

    Commenting on the new drinks, Ramesh Chauhan, Chairman, Bisleri International Pvt. Ltd. says, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

     

    Samrat Bedi

    On the partnership, Samrat Bedi, Head, Soho Square says, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

     

     

    Mohit Ahuja

    Mohit Ahuja, Senior Vice President, Soho Square added, “It is quite challenging to be in a space which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”