MxMIndia

Tag: Bishwajeet Samal

  • The multimedia campaign earmarks the launch of Volkswagen’s special Cup Edition carlines

    Volkswagen supports Team India with its latest campaign, #GermanyCheersForIndia

    By A Correspondent

     

    Volkswagen India has launched a special Cup Edition for its carlines – Polo, Ameo and Vento.

     

    Conceptualised and executed by the DDB Mudra Group, supported by PHD India and MSL India, the multimedia campaign, notes a communique, has brought Germany and India together over the sport of cricket by bringing in German support for Team India.

     

    Speaking about the campaign, Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars said: “World over, Volkswagen has a great commitment towards sports. It plays an integral part of our business as it unites performance, passion, inspiration, excitement and lastly emotion. As a German brand, it is great to witness the support that this campaign has received from Germany so far, with more and more people joining in the cheer. With Thomas Muller catalysing the #GermanyCheersForIndia movement, we aim to celebrate and bring together sportsman spirit all over.”

     

    Added Rahul Mathew, National Creative Director, DDB Mudra Group: “At a time when every brand would be doing their bit to support the Indian team, we needed to do something that would not only stand out but also had a strong Volkswagen connect. And what better way to do that than to use its German origins.  #GermanyCheersForIndia does the unthinkable – Thomas Mueller in a blue jersey pledging his support for India. The campaign has garnered unprecedented conversation for the brand. And has gotten cricket stars and fans applauding both Mueller and Volkswagen, for this gesture.”

     

  • Bishwajeet Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany

    Volkswagen appoints Bishwajeet Samal as Head of Marketing

    By A Correspondent

     

    Bishwajeet Samal

    Volkswagen has announced the appointment of Bishwajeet Samal as Head of Marketing, Volkswagen Passenger Cars in India. Earlier, Kamal Basu had held this position.

     

    Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany. He joined Volkswagen India in 2008 and returns to his motherland with over a decade of experience within Volkswagen. Samal’s appointment will be effective June 1, 2018.

     

    Commenting on the appointment, Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. Said: “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in Marketing shall contribute to our growth in India.”

     

    Speaking on his appointment, Samal said: “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brands’ presence in India.”