The Aditya Birla Group has aligned its creative and strategic mandate with Leo Burnett India for the launch Birla Opus. Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and drive the strategic, creative, and digital initiatives for their luxury and premium portfolio of brands. The account will be handled by the Leo Burnett Mumbai team.
Speaking about the appointment Inderpreet Singh, Head, Marketing, Birla Opus, said: “Birla Opus is a brand that is designed for today’s dynamic and audacious new India. Keeping this in mind we were looking for a partner who would be able to support our vision and craft a narrative that appeals to today’s audiences. We look forward to working with team Leo Burnett.”
Ådded Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Birla Opus is undeniably one of the biggest brand launches that the country will witness this year. But what’s more exciting for us at Leo Burnett is the drive to bring in the next revolution in the paint category. We’ve found that the visionary, agile and nimble, Aditya Birla Group, is the perfect partner for creating such revolutions. At Burnett we believe in work that ‘Impacts a Billion’ and we know that Birla Opus with its brand vision will do just that.”
Said further Abhimanyu Khedkar, Executive Director, Leo Burnett India: “An opportunity to work on a brand like Birla Opus comes once in a while. We are excited to help shape the brands roadmap and create groundbreaking work at the cusp of culture, creativity, data, and technology.”