Burson has been named the strategic communications partner in India for Birla Opus Paints, a brand under the Aditya Birla Group’s Grasim Industries. The agency will be responsible for developing and executing a comprehensive communications strategy to establish Birla Opus Paints as a leading player in the Indian paint industry.
Said Inderpreet Singh, Head, Marketing, Birla Opus Paints: “We are delighted to partner with Burson India. The team’s proven expertise in brand-building, reputation management and strategic communication aligns with our vision to establish Birla Opus Paints as a formidable player in the industry. We are looking forward to partnering with Burson to create engaging and powerful stories.”
Added Deepshikha Dharmaraj, CEO, Burson Group India: “At Burson India, we reinvent how reputation creates competitive advantage for our clients, enabling them to lead today and into the future,” adding: “We are thrilled to partner with Birla Opus Paints which shares the same values of innovation and quality. The brand’s commitment to expanding the decorative paint market perfectly aligns with our expertise in launching new brands and establishing market leadership. We are confident that our experience in reputation management and brand communications will help establish Birla Opus Paints as a household name and a trusted brand in India.”