MxMIndia

Tag: Birla group

  • The mandate is for the corporate campaign and subsequent project launches across NCR, MMR and Bengaluru markets

    Leo Burnett launches inaugural corporate campaign for Birla Estates

    By A Correspondent

     

    The Birla Group recently announced its foray into the real estate business with the launch of Birla Estates. Leo Burnett, the Publicis Groupe agency which won the advertising mandate for Birla Estates in a competitive multi-agency pitch in September 2018, has launched its first campaign, LifeDesigned. For the record, Birla Estates is the real estate division of Century Textiles and Industries Ltd., the over Rs 8000 crore flagship Company of the B K Birla Group of Companies with presence in cement, textiles, rayon yarn, pulp & paper, salt, chemicals and more. BK (short for Basant Kumar) Birla is the grandfather of Kumarmangalam Birla, who also runs the Aditya Birla Group. The Chairman of Birla Estates is BK Birla and Vice Chairman is Kumarmangalam Birla.

    Speaking about the announcement, Rakesh Hinduja, Chief Operating Officer, West, Leo Burnett, said: “We are very excited to have been chosen to be a part of the Birla Estates team. The brand name Birla itself evokes the feeling of trust, commitment and innovation and we are excited to have been given a chance to build on this legacy for brand Birla Estates. Brand Birla is actually a perfect fit with our Humankind philosophy, which puts people at the heart of everything we do and we look forward to embarking on a positive and impactful journey together starting with the launch of the LifeDesigned campaign.”

    Talking about the campaign, Prajato Guha, National Creative Director Leo Burnett added: “With the challenges of rapid urbanisation across India and the fact that Birla Estates is a relatively new entrant in the category, we had to find a credible value proposition. In LifeDesigned, we have found a unique way to bring their brand philosophy alive”.

    The mandate is for the corporate campaign and subsequent project launches across NCR, Mumbai Metropolitan Region (MMR) and Bangalore markets. The first project to be launched is Birla Vanya in Kalyan, off Mumbai.

     

     

  • The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties

    After More, Everest bags Pantaloons Fashion Retail of AV Birla group

    By A Correspondent

     

    Shital Mehta

    Everest Advertising has bagged the strategic and creative duties for Pantaloons. There was no formal pitch process involved. The account will be handled out of Everest’s Mumbai office. This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group.

     

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

     

    Commenting on the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail said, “Everest has a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

     

    Dhunji S. Wadia

    Gaurav Chakravarty, Head Marketing & Loyalty, Pantaloons Fashion Retail said, “We believe Everest will work with us as partners in building our brand equity.We welcome them on board and look forward to working on some great campaigns together.”

     

    Talking about the brand, Dhunji S. Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group.  There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

     

    Rahul Jauhari

    Rahul Jauhari, NCD, Everest said, “It’s always a lot more fulfilling when an existing client gives you more business.

     

    We are delighted that the Aditya Birla Group has entrusted us with Pantaloons.We look forward to creating some visible magic with them.”