MxMIndia

Tag: Birla Cellulose

  • Liva from Aditya Birla Group group, has extended its contract for yet another year

    Liva extends its association with Kangana Ranaut

    By A Correspondent

     

    Liva from Aditya Birla Group, has extended its contract for yet another year with Bollywood actor Kangana Ranaut.

     

    Said Manohar Samuel, President – Business Development & Marketing, Birla Cellulose: “Kangana Ranaut embodies the true values of Liva with her effortless style, dynamic personality. Today she is by far the face that is reckoned with style, fashion and dynamism. The brand and its ambassador have a lot in common. Today Kangana has carved a unique space for herself among her fans. We are delighted to have her as the face of our brand. Kangana Ranaut has come a long way with her talent and passion towards her work. She has the ability to easily fit into any character with tremendous fluidity, just like Liva fabrics. Fashion for her is about being oneself and having a sense of spontaneity.”

     

     

  • Liva fabric has partnered with brands like W, Pantaloons, Biba, Solly, Van Huesen, Shoppers Stop, among others

    Liva executes BTL campaign in Mumbai

    By A Correspondent

     

    Liva, the fabric brand from the Aditya Birla Group, executed a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.

     

    Liva fabric has partnered with brands like W, Pantaloons, Biba, Solly, Van Huesen, Shoppers Stop, among others. These brands have Liva fabric in their garment collections. Almost all of these brands have their presence in leading malls. Being visible as a reminder in the last leg of consumer journey, this innovative concepts not only catches attention but also delivers high footfalls for the partner brands

     

    Said Shardah Uniyal, Head – Branding & Communication, Birla Cellulose: “Being an ingredient it is imperative for the brand to get noticed and stand out in clutter. This innovation is aimed towards garnering maximum visibility and increasing foot falls for our partner brands in those malls.”