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Tag: Bira 91

  • The film is to promote a portfolio of four new limited-release beers

    Bira launches new brand film

    By Our Staff

     

    Bira 91, the premium beer company, has launched ‘Imagined in India’, a portfolio of four new limited-release beers, with a new brand film.

     

    Commenting on the launch,  Ankur Jain, Founder and CEO, Bira 91 said: “For this generation of consumers, beer means flavor, and we deliver on that promise. ‘Imagined in India’ is an attempt to bring together the many flavors of India and its creative energy fueled by emerging artists, entrepreneurs, and startups. Each beer is brewed with unusual ingredients – local and seasonal – which makes them unique and bursting with flavor. Experimental. Creative. Flavorful. Limited – each of these flavors – Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi is sure to elevate the beer experience of Indian consumers.”

     

    Sharing the idea behind designing the packaging of Bollywood IPA, artist Ranganath Krishnamani said, “Conceptualising the packaging of a flavor so bold and dynamic, that it takes you to the heart of Mumbai, where all things Bollywood originated, was truly exhilarating. Incorporating the charming art deco cinemas in Colaba, the iconic ‘kaali-peeli’ cabs, and the vintage colour scheme was the perfect way to capture Bollywood on a can.”

     

  • The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office

    OMD will brew media for Bira 91

    By A Correspondent

     

    Craft beer major Bira 91 has appointed OMD India as its media partner following a competitive market review. The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office.

     

    Launched in 2015 by B9 Beverages, Bira 91 went global in 2017 when it launched in New York City, followed by a wider expansion into Asia, launching in Singapore in 2018. In less than three years since its launch, Bira 91 is among the top 25 craft beer brands in the world (by sales volume) and the fastest growing beer brand in the world.

     

    Commenting on the partnership, Deepak Sinha, VP Marketing, Bira 91, said: “OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”

     

    Added Priti Murthy, CEO of OMD India: “This is a truly exciting partnership for us because it allows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.”

     

     

  • Sinha has worked in the marketing domain for 14+ years across companies like Pernod Ricard, MillerCoors and alco-bev

    Bira 91 names Deepak Sinha as VP – Marketing

    By A Correspondent

     

    Deepak Sinha

    Bira 91 has announced the appointment of Deepak Sinha as Vice President – Marketing, strengthening its executive leadership team. Sinha has worked in the marketing domain for 14+ years across companies like Pernod Ricard, Miller Coors and an entrepreneurship stint before he joined Bira two years back.

     

    Speaking of the appointment, Ankur Jain, Founder & CEO, Bira 91, said: “Bira 91 is undergoing significant transformation and scale, and it is instrumental to have strong marketing support to achieve market dominance. We are positioning ourselves for defendable market leadership over the next decade in India and meaningful execution across international markets. With his thorough knowledge and experience, Deepak is a recognised leader who brings the necessary expertise to help us achieve our goals. We are delighted to have him on-board to lead the marketing team for Bira 91 across all our markets.”

     

    Commenting on his appointment, Sinha said, “With many more new products and markets on the horizon, and perhaps the largest global partnership for any Indian beer brand going live this month, Bira 91 is at pivotal state of its growth. As we scale, one of the key challenges we see is to remain fresh and relevant to a large segment of consumers and deliver consistently on our promise of flavourful and innovative beers. The ICC partnership gives us a tremendous platform to catalyse our ambition of becoming a fun, youthful brand for this generation of consumers in India and across the world”.