Pantene has launched its new campaign with actor Kiara Advani. The latest commercial highlights the concerns young girls face around hair fall causing them to tie their hair.
Added Binu Ninan, Country Leader, P&G Haircare: “We spoke to women across the country and their number one concern for their hair continues to be hair fall, making them keep their hair tied up and unable to flaunt them. With Pantene’s proven solutions, our ambition is that women can leave their hair open more freely, without worrying about hair fall. We are glad to have Kiara Advani on board, who is a role model for young women everywhere.”
Head & Shoulders has launched the #ScalpSwag online challenge based on findings of consumer behavior during the lockdown, with restrictions on various amenities.
Said Binu Ninan, Senior Brand Director, Hair Care, P&G Indian Sub-Continent: “Head & Shoulders understands the dandruff-sufferer’s needs and habits. We have observed an increase in online searches for hair concerns, specially cutting hair at-home and dandruff. We wanted to reach out to the consumers and express that it is possible to be scalp-brave with an effective anti-dandruff solution. Head & Shoulders is thrilled to have Ranveer Singh on board.”
Head & Shoulders, P&G’s largest shampoo brand globally has launched a new campaign with brand ambassador Ranveer Singh. Conceptualised by L&K Saatchi & Saatchi, this integrated campaign aims to get India grooving to the #DandruffNahiChalega dance move, created by ace Bollywood choreographer and director Farah Khan.
The TV and digital amplification featuring Ranveer Singh’s in four avatars brings to life the idea that perfect grooming means #DandruffNahiChalega.
Delna Sethna
Said Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Bad grooming habits (read dandruff) and hooking up are inversely proportionate to each other. Now you team this seemingly innocuous proposition with great creative and an actor like Ranveer who’s unafraid to try “anything†and you get one remarkably filmy campaign. That we’re launching in true blue Bollywood style – A trailer, foot-tapping naachgaana from Farah Khan and avatars of Ranveer that you best discover online!â€
Binu Ninan
Added Binu Ninan, Associate Marketing Director, P&G (Hair care): “We have product level win and with a news as big as the Best Ever Head & Shoulders we wanted a campaign that will put the brand at the front and centre of the idea. So when L&K Saatchi came up with the idea built around a dandruff torture test dance move, we knew this is it! Also, having the country’s hottest young actor as the brand ambassador gave us the opportunity to not only talk benefit but also create a lot of conversation.â€
Priyanka Chatterjee
“It’s a real integrated campaign with TV, print, outdoor and social media work seamlessly together to drive. We hope best-in-class participation and engagement with the brand. The idea is core to the brand benefit and as the leader, only H&S has to right to say #DandruffNahiChalegaâ€, said Priyanka Chatterjee, Senior Vice President, L&K Saatchi & Saatchi. The campaign goes live from today (Sep 1)
Head & Shoulders has launched a new campaign aimed at the cricket obsessed Indian guy. Created by L&K Saatchi & Saatchi, this cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication.
The TVCs narrate the story of dandruff foiling a budding attraction at various situations, from a sangeet ceremony to a house party and even an elevator. Till H&S comes to the guy’s rescue and saves the day for him.
Binu Ninan
Binu Ninan, Brand Manager, P&G (Hair care) said, “H&S is a huge brand for P&G and we continue to be a favorite among Indian men. This time, we wanted a campaign that talks the brand message in the language of the H&S user and hence engages and connects with him, and what better than adding a little flavor of cricket. We have a holistic plan to drive this across relevant touch points.â€
Delna Sethna
Talking on the inception of the idea, Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi, says, “The biggest creative challenge was to be disruptive, yet be relevant. Boy meets girl… boy loses girl, thanks to dandruff… boy reunites with girl, thanks to H&S… All pretty linear till you need to add cricket in to the mix, but we managed to get it right.â€
Head & Shoulders has launched the #ScalpSwag online challenge based on findings of consumer behavior during the lockdown, with restrictions on various amenities.
