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Tag: Binodan Sarma

  • To visualise digital as an ecosystem for full funnel marketing solutions

    Binodan Sarma joins DDB Mudra Group as Head of Digital – North

    By Our Staff

     

    DDB Mudra Group appoints Binodan Sarma as Executive Vice President – North. In this role, Sarma will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide for the Group’s Gurugram office. Sarma’s appointment will be instrumental in inspiring the teams and clients to visualise digital as an ecosystem to deliver full funnel marketing solutions.

     

    Speaking on Binodan’s appointment, Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group said: “DDB Tribal – the amalgamation of DDB Mudra & 22Feet Tribal Worldwide in North is coming of age. The idea of blurring the lines between digital and mainstream is a reality today and I am proud to say that at DDB Tribal, we are at its leading edge with clients like Royal Enfield, One Plus, Mars Confectionery and many more. In Binodan, we found not only a digital transformer but also an advertising professional with an astute sense of business and most importantly, a thirst for creating big, creative ideas.”

     

  • Binodan will report to Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact ropes in Binodan Sarma

    By A Correspondent

     

    Dentsu Impact has roped in Binodan Sarma as Vice President, Dentsu Impact Digital. The appointment will strengthen digital and content marketing capabilities of the agency. Binodan will report to Amit Wadhwa, President, Dentsu Impact.

     

    Commenting on his new role, Sarma said: “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”

     

    Talking about the appointment, Amit Wadhwa, President, Dentsu Impact added: “The entire landscape of creative agency is changing and we at Dentsu Impact realized this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”