MxMIndia

Tag: Bingo

  • Conceptualised by Ogilvy

    Bingo Mad Angles launches a new TVC campaign

    By Our Staff

     

    Bingo! Mad Angles, the snacking brand of ITC Foods, has launched a new TVC campaign along with a revamped packaging. Conceptualised by Ogilvy, the TVC features brand’s new mantra by declaring Bingo! Mad Angles is Har problem ka MMMMad Solution.

     

    Speaking about the newly launched campaign, Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, said: “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”

     

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh out aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”

     

     

  • In this contest, consumers have to click a photo of themselves with Bingo! at home, and upload the same on instagram using the hashtag #ChillwithBingo

    ITC’s Bingo launches campaign to reward consumers

    By A Correspondent

     

    ITC’s Bingo salted snack has unveiled a new campaign titled ‘Chill With Bingo!’ which includes a contest to engage consumers.

     

    In this contest, consumers have to click a photo of themselves with Bingo! at home, and upload the same on instagram using the hashtag #ChillwithBingo, and they will stand a chance to win a cool recliner, a beanbag or cushions.

     

    Commenting on the campaign, an unnamed ITC Foods spokesperson, said: “In tune with the ongoing cricketing season, there is a rise in the at-home snacking moments and Bingo! looks forward to elevate these moments in a fun way. Bingo! has successfully established itself among the  top preferred brands for consumers’ snacking needs and through the campaign, Bingo!  endevours to enrich the consumers’ chilling experiences at their homes differently”.

     

     

  • Bingo! reminds consumers to munch on their favourite snack as the match starts

    Bingo binges on IPL airtime

    By A Correspondent

     

    ITC Foods’ Bingo snack brand has unveiled a new campaign titled ‘Match Start, Bingo! Start’.

     

    Commenting on the campaign, an unnamed ITC Foods spokesperson has said: “Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season . This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”

     

     

  • In the ad, he’s on a hunt for a good potato. Whatever!

    Ranveer Singh’s all-new Bingo ad

    By A Correspondent

     

    Bingo!, the popular snacking brand from ITC Ltd, has launched a new campaign for its potato chips category.

     

    The TVC features Bingo’s brand ambassador and actor Ranveer Singh. Dressed as a detective, he is on a mission to find a good potato in a place full of potatoes.

     

    According to an ITC spokesperson: “Bingo is one of the most preferred snacking brands in the country today. While the commercials have a fun and quirky undertone…in line with Bingo! brand, our firm belief is that good quality ingredients are the reason behind great tasting chips and this new TVC is an attempt to share that message with our consumers. With Ranveer on-board, the excitement quotient is elevated in our communication with energy only he can bring.