MxMIndia

Tag: Binda Dey

  • Joins the IPL 2022 brandwagon

    Mullen Lintas wins communication partner for KKR

    By Our Staff

     

    Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

     

    Speaking on the partnership, Binda Dey, CMO, Kolkata Knight Riders said: “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

     

    Priya Balan
    Priya Balan

    Commenting on the association, Priya Balan, Executive Director, Mullen Lintas added: “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them. IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

     

  • Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019

    Red Chillies awards digital mandate to White Rivers

    By  A Correspondent

     

    Film production house Red Chillies Entertainment (RCE) has awarded its digital mandate to White Rivers Media. Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, Zero.

     

    Said Binda Dey, Head of Marketing at Red Chillies Entertainment: “It’s been great working with an enthusiastic and proactive team at White Rivers Media.We look forward to continuing our existing relationship with them,for Badla and others.”

     

    Added Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media: “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”