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Tag: Binaifer Dulani

  • She has remarkable drive to make everyone at Talented succeed, say co-founders Gautam Reghunath and PG Aditiya

    Binaifer Dulani is now founding partner at Talented

    Binaifer Dulani
    Binaifer Dulani

    Talented creative agency gets a new founding partner Binaifer Dulani.

    Co-founders Gautam Reghunath and PG Aditiya of the agency add to their leadership team Independent agency Talented has promoted Binaifer Dulani to the role of Founding Partner.

    Said Reghunath ad Aditiya: “Binaifer’s promotion reflects what the founders note as her “remarkable drive to make everyone at Talented succeed”. “It really makes us happy when amazing things happen to amazing people. Binny is a champion creative but more importantly she’s a champion ally for everyone here, obsessed with bringing the best out of those around her. While we’ve always relied on her for counsel and advice as part of our leadership team, with this, she now becomes the third person and our first creative colleague to officially join Talented’s partner track. This is us merely providing her more of the stage she deserves to be able to continue having the incredible impact she’s already had on our company, colleagues and clients.”

  • The creative has been conceptualised by Tanishq and Dentsu Webchutney

    Tanishq celebrates leader in every mum

    By Our Staff

     

    Tanishq, the jewellery retail brand, has launched its latest digital film ‘The Interview’ ahead of Mother’s Day. Conceptualised by Tanishq and Dentsu Webchutney, the two-minute slice of life film attempts to break stereotypes around maternity break and showcases an apt description of Life’s Boot Camp through the eyes of a new mother.

     

    Speaking on the launch of the film, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said: “The woman of today is seeking to express herself with honesty and authenticity to confidently celebrate her realities. She’s thriving in her vulnerability while rising in her power to change her world. The brand believes these powerful stories build positive momentum in cultivating a world of equality and adding to her self-growth. This film is an ode to women who challenge set narratives and inspire many others to follow the change”

     

    Speaking on the film, Binaifer Dulani, Founding Member and Creative at Talented said: “Studies reveal that it will take at least 136 years to close the global gender pay gap, and one of the biggest factors for this is the lack of representation of women in senior leadership. We need more workplaces to see beyond the dominant culture and create equity for women so that they can make their comeback. There is no parallel to the thought differentiation and unique life experiences mothers bring to the table, yet they are constantly on the back foot when they want to make a comeback after a maternity break. Through this campaign, we want to inspire organisations to take affirmative action towards retaining and hiring mothers, and we want to inspire mothers to claim their maternity breaks as what it is – a boot camp in life and leadership”

     

     

  • To encourage couples to have conversations about the marriage

    Tanishq & Webchutney launch new wedding campaign

    By Our Staff

     

    Tanishq, in partnership with Dentsu Webchutney, has launched its latest campaign, MarriageConversations. The campaign aims to encourage couples to have conversations about the marriage and the life they want to build together, as much as the wedding itself. The film is crafted by Superfly Productions.

     

    Talking about the campaign, Ranjani Krishnaswamy, General Manager Marketing, Tanishq said: “This wedding season, we want to encourage young couples who are taking the next big step of their lives to pause and talk about the marriage they envision with each other; a conversation where they feel the comfort and honesty with their partners to discuss what truly matters to them. Tanishq wants to celebrate these real conversations that lead up to the moment ‘when it rings true’ for our couples and etch these moments with our engagement rings.”

     

    Added Binaifer Dulani, Creative Director, Dentsu Webchutney: “Tanishq is part of every milestone a couple shares together, embellishing a lifetime of memories. And it all begins when the couple decides to make that commitment. We’re proud of the brand for inspiring and encouraging soon-to-be-married couples to get raw and real and build a strong foundation together, as they inevitably set on a rollercoaster of a journey that is life. We hope couples across India will feel empowered to be vulnerable with each other and talk about their future before they take the big step.”

     

     

  • Celebrates the tradition of Lumba Rakhi

    Webchutney shoots Tanishq Raksha Bandhan film

    By Our Staff

     

    Tanishq has launched its latest digital film on Raksha Bandhan. The film is conceptualised by Tanishq and Webchutney.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said: “Raksha Bandhan has always been a beautiful occasion to celebrate diverse relationships, their special bonds and reinforce the promise of taking care of someone – and that needn’t be just a brother-sister equation. #SistersByChoice is our humble attempt to showcase and celebrate the unique tradition of Lumba Rakhi capturing a loving banter between a sister and her sister-in-law that spreads happiness and positivity. With our latest campaign, we hope to celebrate the underlying promise & emotion around Raksha Bandhan which is all about love and care.”

     

    Added the Strategy X Creative duo from Dentsu Webchutney, Shambhavi Ramanathan and Binaifer Dulani: “Women uplifting women is the underlying theme of our times. We’re elated to add a new dimension to the Rakshabandhan conversation by shining the spotlight on progressive womanhood. We’ve challenged the baggage around the dynamic shared by sisters-in-law, and portrayed a newer and more nuanced narrative with #SistersByChoice.”

     

  • Celebrates the commitment of healthcare community through Project Rahaat

    Dentsu Webchutney films for Tanishq to celebrate Doctor’s Day

    By Our Staff

     

    Tanishq has launched its latest film to celebrate the commitment of the healthcare community, this National Doctor’s Day which falls on July 1. Written and conceptualised by Dentsu Webchutney, the film revolves around  frontline doctors. Through Project Rahaat, Tanishq is providing medical equipment and infrastructure to help the healthcare workers fight the pandemic and has supported 13 hospitals across the country.

     

    Speaking about the launch of the film, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq at Titan Company Limited said: “Many of our consumers who come from the medical community have been bravely weathering the storm since last year, helping us feel safe one day at a time. While we wanted to honor their resilient and relentless spirit, we also wanted to pause and applaud the unconditional support offered by their families. It requires immense strength, courage, and selflessness to let your loved ones battle it out every single day for the greater well-being of others in need. This film is our humble salute to all such doctors and their inspiring families.”

     

    Added Binaifer Dulani, Creative Director, Dentsu Webchutney: “The narrative spun around the medical community often refers to them as superheroes – but when we do that, we fail to acknowledge that they are also human. Through this pandemic they have constantly had to put us and our families ahead of their own, and that is an emotionally draining decision to make. This film tries to show a real relationship between a mother who is a doctor-frontliner and her daughter, and through it helps us all empathize with the medical community.”

     

  • To make jewellery a powerful form of self-expression through digital

    Dentsu Webchutney wins digital mandate for Tanishq

    By Our Staff

    Dentsu Webchutney has won the digital mandate for Tanishq. The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq.

    Said Shambhavi Ramanathan, Planning Director, Dentsu Webchutney: “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”

     

    Added Binaifer Dulani, Creative Director, Dentsu Webchutney: “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”

     

    Said Ranjani Krishnaswamy, General Manager-Marketing, Tanishq: “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”

     

     

  • ‘The Ad Fellows’ promises sweeping changes to internships

    Dentsu Webchutney launches ‘The Ad Fellows’

    By A Correspondent

     

    Dentsu Webchutney is accepting submissions for The Ad Fellows, designed for ambitious entrants in the creative business.

     

    Anyone above the age of 18 is open to applying for an exhaustive two-month programme, with a chance to work on live projects at the Bangalore office. Suited for anyone from students to freelancers and current employees, every application needs to be accompanied by a two-minute video about the applicant by September 21 on the site. A rigorous selection procedure will determine the first set of Fellows to be a part of the programme.

     

    Said Gautam Reghunath, EVP & executive sponsor of The Ad Fellows: “The industry is waking up to the economic reality of grooming its best and brightest from multiple dimensions. It’s about learning on the job with copious responsibility that belies your age. With inclination to work in advertising dampening, Dentsu Webchutney’s track record of adapting to change is a distinguishing reason for our success with our people. Creativity and communications over the next decade is not going to be shaped just by those who went to ad school or those strait-jacketed under traditional advertising job descriptions. Our best applicants have little-to-no inclination to advertising, but they love problem solving. That’s who we are excited to welcome.”

     

    PG Aditiya (ECD), Binaifer Dulani (Creative Group Head) and Ishtaarth Dalmia (Associate Director – Strategy) are the Fellowship mentors for the programme.