MxMIndia

Tag: Bikram Duggal

  • Disney channel's Jet Set 2! campaign generates staggering 8.3 million entries

    Disney takes 30 kids, families to HKG Disneyland

    By A Correspondent

     

    Disney’s beloved Mickey Mouse and Donald Duck along with the popular cast from Disney Channel india, winners of Jet Set 2 and designer Shantanu on the occasion of unveil of the Disney branded plane

    Disney Channel culminated its Jet Set 2! Campaign with 30 kids and their families flying to Hong Kong Disneyland.

     

    Generating a staggering 8.3 million entries, Disney Channel’s Jet Set 2! surpassed last year’s 6 million entries and has seen winners from across the country.

     

    “The phenomenal response to the campaign, now in its second year, demonstrates the brand’s unique ability to connect so well with audiences. Our association with renowned designers Shantanu and Nikhil for the Disney inspired line, unveiled through the winner kids, only added to the excitement and celebrations,” said Bikram Duggal, Director-Marketing, Media Network, Disney-UTV.

     

    The channel, in association with Jet Airways, also unveiled an aircraft adorned with Disney characters at an event held on Monday (June 17). The new Disney plane from the fleet of Jet Airways will take to the domestic skies beginning June 20.

     

  • Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team

    Disney XD thrills kids with its attention-grabbing consumer outreach

    By A Correspondent

     

    Disney XD has introduced a first-of-its-kind, 3D-remote controlled model of Disney XD’s lead character Kick Buttowski – Suburban Daredevil as part of its consumer outreach programme in select markets.

     

    A team comprising the best future minds in design and robotics – graduates from National Institute of Design (NID) and robotics students from Indian Institute of Technology (IIT) Powai – have created this unique model under the supervision of Disney’s creative team. Their unique creation – a remote controlled life size model of Kick Buttowski on a skateboard will be making appearances at malls across 10 cities in the next few weeks.

     

    “Interactive experiences that connect with kids and families at multiple-levels have always been the centerpiece of our marketing activities. This first-of-its-kind innovation complements our recently launched language feeds in Marathi and Bengali, first for a kid’s channel,” said Bikram Duggal, Director, Marketing, Walt Disney Television International India.

     

    “Our consumer campaign with Kick Buttowski and Spiderman riding on the back of a strong content push is already showing an upswing in the reach and GRPs of Disney XD in Hindi Speaking Markets (HSM),” he added.

     

    This life-like model skates unaided by itself, catching kids by surprise and giving them a true Disney XD ‘moment’ of action, comedy and adventure. The 3D model grooves to the music from the series soundtrack.

     

    The marketing team at Disney wanted to create a unique and world class Disney XD experience for kids. The NID and IIT graduates were tasked with bringing alive Kick Buttowski in the form of a life-sized action figure, keeping in mind his persona and physical traits, and add some fun and surprise element for kids and their families. This element of surprise gave birth to the idea of making him move around in the mall atrium and follow kids. This was made possible through the inputs of robotics students from IIT Powai, who worked to attach a special motor with a remote control allowing Kick to tail kids on his skateboard.

     

    Meanwhile Disney XD continues its prolific run as a leader in the South markets and has shown increasing traction in the Hindi Speaking Markets (HSM). The first channel to launch a six language feed, Disney XD recently announced the launch of Bengali and Marathi feeds to consolidate its presence in the north markets.

     

    Disney XD India is a multi-platform brand showcasing a compelling mix of live-action and animated programming for kids aged 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.