Bikano, sweets and snacks, released a campaign for Diwali celebrating the joy of adoption.
Said Manish Aggarwal, Director, Bikano, Bikanervala Foods: “We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavours to inspire the spirit of adoption and acceptance, emphasizing that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season.”
Bikano snack and packaged food manufacturer unveils a Raksha Bandhan campaign.
Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, said: “This Raksha Bandhan, we’re thrilled to unveil a campaign that not only honors the timeless bond between siblings but also underscores the importance of adoption in nurturing new relationships. Our society has more than 2 crore orphans, and the adoption rate is decreasing. Through our campaign, we aim to raise awareness about adoption and inspire people to consider embracing a new member into their families. By sharing your support for adoption, you can be a part of this noble cause.”
Kush Aggarwal, Head of Marketing at Bikano, added: “Festivals are moments of unity, joy, and heartfelt connections. Through our #PyarKaMeethaBandhan campaign, our goal is to etch an unforgettable Raksha Bandhan in the hearts of all. Whether it’s via our vibrant social media presence, resonating across the radio-waves, or collaboratively crafting emotional connections with select societies and NGOs, Bikano aspires to weave a rich tapestry of emotions. This campaign stands as a testament to the enduring power of sibling bonds and the warmth of adoption.”
Indigo iStrat has been appointed as digital partner by Bikanervala Foods, the leading multi-cuisine Indian fast food restaurant and a manufacturer of sweets and snacks, for its two brands – Bikanervala, multi cuisine restaurant cum sweets outlet chain and for its packaged snacks brand Bikano. The agency won the digital mandate on the back of a multi-agency pitch. The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence.
Manish Aggarwal
Commenting about the development Manish Aggarwal, Director – Bikanervala Foods said, “Bikanervala and Bikano has been a household name for many years. We are loved for bringing together best quality, delicious flavours from different corners of India and serving it at competitive prices. As a brand, we understand and value our customers; so if they are online, why shouldn’t we be there too? The way ahead is to strengthen our presence on digital, making sure we are relevant to our customers where they are as they journey down their decision making path.â€
Hitesh Ranot
Hitesh Ranot, Digital Marketing Manager, Bikanervala Foods, said, “Building brands Bikanervala & Bikano further means building effective strategies for better, sharper customer engagement. Customers are less responsive to the one-way marketing messages on digital channels today. Most companies uses old “frequency and reach” marketing to cover audience with extensive messaging as possible. This approach is losing power. We, with Indigo iStrat, want digital marketing to create an experience that will deliver value to customers. We are excited to partner with Indigo iStrat and build a two way marketing that will give us a competitive advantage.â€
Sonya Sahni
Commenting on the account win, Sonya Sahni, Chief Strategy Officer, Indigo iStrat said, “We are excited to be partnering with one of India’s most loved food brands. I believe there are multiple opportunities to explore with Bikanervala. The idea is to create & build brand love through digital and drive saliency for the brand.â€
