MxMIndia

Tag: BigFlix

  • The tie-up will ensure patrons can access blockbusters of every decade across Tamil, Marathi and Hindi

    BigFlix allies with Shemaroo for all-time hits

    By A Correspondent

     

    Reliance Entertainment Digital’s movie-on-demand service, BigFlix, has formed a licensing agreement with leading content house Shemaroo Entertainment allowing its users to stream a wide range of blockbusters movies – ranging from black and white films to some of the most recent releases.

     

    The catalogue offers an assortment of timeless classics to latest hits with a perfect blend of genres in multiple languages – Hindi, Marathi and Tamil. Few of the finest Hindi classics like the iconic film Mughal-E-Azam, Raj Kapoor’s Anari, Mithun’s Disco Dancer, Rajesh Khanna’s Roti to some of the contemporary films like Amitabh Bachchan’s Black, Aamir Khan’s Sarfarosh, Vidya Balan’s Ishqiya & The Dirty Picture and so on form the part of the list.

     

    Commenting on the association with Shemaroo, Shreyash Sigtia, Business Head, BigFlix, said: “There is a definite demand for classic films amongst movie enthusiasts and Shemaroo Entertainment is credited to have given Indian audiences some iconic and successful titles in Bollywood for decades now.”

     

    Jai Maroo, Director, Shemaroo Entertainment said: “Our vision is to be present on all devices, any time and on any connection. Being a prominent online platform in digital space, BigFlix will help us cater to wider range of audience across geographies.”

     

  • To mark the milestone, subscriptions worth Rs 1 million are to be gifted to subscribers as a part of the celebrations

    Bigflix records 1 million registered users

    By A Correspondent

     

    Bigflix, India’s movie-on-demand service, has announced a landmark of having recorded 1 million registered users. With the recent addition of diverse catalogues and an upgraded user interface, Bigflix has been the preferred personal blockbuster theatre among film enthusiasts. With consumers across the world watching films on-the-go at anytime, anywhere, the Bigflix app, which is available across platforms, has revolutionized the movie watching culture.

     

    To celebrate the milestone achieved, Bigflix has announced a special celebratory offer for all its existing subscribers who have been a part of the journey of Bigflix since the very beginning. As a part of the offer, subscriptions worth 1 million INR are to be gifted to certain invaluable customers who have been a part of the journey.

     

    Commenting on the accomplishment, Shreyash Sigtia, Business Head of Bigflix said, “This is indeed a milestone for Bigflix. We have come a long way from where we first began, and every single user who has joined us in the journey has made it possible for Bigflix to grow. The success of our service is attributed to the users of Bigflix. The subscription offer is a small token of appreciation from our side to the users who have been an integral part of the Bigflix journey.”

     

    The celebratory subscription offer worth Rs 1 million is being conveyed to the customers by means of personalised mailers. The offer is valid throughout the month of May 2013.

     

  • BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax

    BIGFlix takes consumer entertainment to a new level on Micromax Funbook

    By A Correspondent

     

    BIGFlix, a part of Reliance Group’s digital entertainment business, and Micromax Informatics Limited (Micromax), on Tuesday announced their partnership to further advance the Movies on Demand ecosystem in the ‘now’ age of ‘Digitalization’ on the newly launched Funbook by Micromax.

     

    As a result of the partnership, BIGFlix has specially created an Android app for Funbook, the country’s first ever tablet operating on the latest Ice Cream Sandwich. This allows subscribers to stream HD (High Definition) quality blockbusters from a premium catalogue which comprises of  over 1,000 movies across several genres be it action, comedy, drama and many more absolutely free for a period of one month. The same is also available for a subscription fee of Rs249 per month.

     

    Commenting on the partnership,  Shreyash Sigtia, Business Head, BIGFlix said: “BIGFlix is India’s first and only movie on demand service that offers an exhaustive library of movies in several languages across various genres. We are very happy to partner with Micromax Funbook. This association is extremely vital for us as it will enable us to make movies on demand available to Indian masses.”

     

    Commenting on the association, Deepak Mehrotra, CEO, Micromax said: “Our strategy, since inception, has been to provide unique product offerings coupled with distinctive value additions to customers from time to time and our tie-up with BIGFlix, India’s first and only movie on demand subscription service underscores this. We believe that in a highly competitive atmosphere, this will allow us to replicate our growth -globally, regionally as well as locally.”

  • The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com.

    BIGFlix to rev up online movie streaming

    By A Correspondent

     

    BIGFlix, a part of Reliance Group’s digital entertainment business, and Unisys Infosolutions, a leading 360 degree digital provider of VAS content and enterprise messaging solutions, on Wednesday announced their partnership for online streaming of over 200 full-length feature films and music videos on BIGFlix.com.

     

    Commenting on the partnership, Shreyash Sigtia, Business Head, BIGFlix Pvt Ltd said: “BIGFlix+, beingIndia’s first and only movie-on-demand subscription service, offers an exhaustive choice of HD Quality movies to the net savvy movie buffs inIndia, at their convenience, across multiple internet connected devices. We are glad to be associated with Unisys Infosolutions, a pioneer in providing value added services. This association is extremely vital for us as it will provide aid in reaching out to masses effectively.”

     

    “As a constant endeavour to equip consumers with latest blockbuster movies and other video content, this partnership proves to be a step closer to enhance, strengthen and expand the MOD (Movie on Demand) service in India” he added.

     

    Commenting on the announcement, Shelley Chaudhury, founder and Managing Director, Unisys Infosolutions said, “We have grown significantly from a regional content specialist to a strong contender for digital distribution of Bollywood movies, and the partnership with BIGFlix underscores this.  Through this collaboration, we expect to continue playing an essential role in facilitating movie and music producers in increasing the reach of their content to a wider audience.”

     

    Unisys Infosolutions has created a catalogue of new and old Bollywood feature and has also featured popular regional movies as well as over 5000 music videos in more than 15 languages, including Hindi.

     

  • The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming

    Reliance Entertainment’s BigFlixs unveils its latest ad campaign

    By A Correspondent

     

    BigFlixs, a part of Reliance Group’s digital entertainment business on Tuesday announces the launch of a new ad campaign to increase awareness and promote its movies on demand service – BigFlix+ which lets the user ‘Click-Download-Play’ over 500 Blockbusters at a subscription fee of Rs249/ a month across PC, Tablets and Mobiles.

     

    Today’s metro generation is not able to see all films in theatres; they don’t want to watch the same on TV because of lack of variety and time limitations. There was a clear need of a service that can offer users the best in class movie experience on the devices that they are comfortable using – laptop, mobile or/and tablets.

     

    Hence the brief to agency was to establish BigFlix+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to merely streaming them online.

     

    Commenting on the new campaign, Shreyash Sigtia, Business Head, BigFlicks Pv Ltd said: “The basic idea behind the campaign is to let the viewer know that they can now finally select a movie of their choice and view it wherever and whenever they want to see it. With BigFlix+, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a Personal Blockbuster Theatre of the viewer. We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country.”

     

    On the completion of this campaign, Joy Ghoshal, Marching Ants, said: “Film content is not exclusive and viewing it comes with its irritants, so we decided to challenge the biggest provider; television. Big Flix+ is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre’, supported by huge choice of quality content and uninterrupted viewing.”

  • This deal will make available select blockbuster UTV titles to BigFlix plus subscribers to help them further expand their personal movie collection

    BigFlix inks deal with UTV Motion Pictures for popular titles

    By A Correspondent

     

    BigFlix, a part of Reliance Group’s digital entertainment business, on Tuesday announced a license deal between India’s first online movie-on-demand service – BigFlix plus and Studio UTV Motion Pictures to bring the best of UTV’s titles to movie buffs across India.

     

    This deal will make available select blockbuster UTV titles to BigFlix plus subscribers to help them further expand their personal movie collection whilst simultaneously adding popular titles to their personal blockbuster theatre.

     

    Jodhaa Akbar, Wake up Sid, Raajneeti, I Hate Luv Storys, No One Killed Jessica, Dev D, Udaan, Fashion, Race, and Kaminey amongst several others will now be available on BigFlix.

     

    BigFlix plus subscribers can now enjoy these, and many more, movies from the UTV banner via a high quality movie viewing experience at their preferred time, sans advertisements, across all internet connected devices such as desktop, tablets, smartphones and connected TVs.

     

    This deal gives audience access to their favourite films at their convenience and provides them with an ever-increasing bouquet of High Definition (HD) blockbuster movies.

     

    “Pay per View (PPV) and Subscription Video on Demand (SVOD) options on internet platforms like BigFlix is a great way for audience to watch movies at their convenience. This is the one of our first internet deals inIndia. BigFlix is one of the first players in this space inIndiaand we are happy to have our movies available for their vast subscriber base,” said Amrita Pandey – Senior Vice President, International Distribution and Syndication, UTV Motion Pictures.

     

    Commenting on the deal, Mr Pankaj Chandra, Chief Operating Officer(COO) – BigFlixs Pvt Ltd, said: “BigFlix plus is India’s first movie-on-demand subscription service, which offers an exhaustive choice of HD quality movies to the net savvy movie buffs in India, at their convenience, across all internet connected devices. It is our constant endeavour to equip consumers with latest blockbuster movies and our partnership with UTV is a step closer to enhance, strengthen and expand the VOD (Video on Demand) service inIndia. We are confident this partnership with UTV Motion pictures will add significantly to our movie offering.”