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Tag: BigBrandTheory

  • BBT will be responsible for EMGEE’s corporate rebrand and a lineup of luxurious projects

    Emgee Group appoints BigBrandTheory (BBT) as its branding agency

    Emgee Group has announced the appointment of BigBrandTheory (BBT) as its official branding agency.

    Commenting on the agency’s appointment, Emgee Group’s Founder & CMD Mudhit Gupta, said: “We’ve chosen to partner with BBT as they truly understand our company’s values and vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that BBT’s expertise and creative approach will help us on this ambitious growth path.”

    Added Pravin Shah, Founder, BigBrandTheory: “We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We look forward to collaborating closely with EMGEE Group to bring their projects to life and support their vision for growth and success.”

  • To elevate brand presence of Prime Group through "innovation and data-driven insights"

    BigBrandTheory bags Lankan account

    BigBrandTheory (BBT), the branding agency, has won the integrated creative mandate for Prime Group, a real estate brand in Sri Lanka. As per the mandate, the agency will be responsible for brand strategy, positioning, Project naming and identity, and creative campaigns for omnichannel mediums.

    Speaking about the agency’s appointment, Sandamini Perera, Co-Founder and Co-Chair of the Colombo-based Prime Group, said: “As Sri Lanka’s real estate market continues to expand, Prime Group recognises the need to differentiate itself and establish a strong brand that resonates with both local and international audiences. BBT was the clear choice for us owing to their unparalleled expertise in consumer understanding, strategic approach, and creative thinking coupled with unmatched tenacity. We are committed to enhancing our brand presence and driving growth in the competitive real estate sector. With BBT on board, we are confident in crafting impactful brand strategies and identities that will not only attract potential investors and buyers but also contribute to the growth of the overall real estate industry in Sri Lanka.”

    Added Pravin Shah, Founder of the Mumbai-based BigBrandTheory: “We are honoured to have been chosen as Prime Group’s creative branding partner.  This win is significant for us as it marks our foray into the Sri Lankan market and is a testament to our commitment to delivering exceptional branding solutions to clients globally. Sri Lanka’s real estate market presents a unique set of opportunities and challenges. Through our collaboration, we aim to create a compelling brand narrative that effectively communicates Prime Group’s value proposition that resonates with its target audience and elevates its market positioning.”