MxMIndia

Tag: Big Synergy

  • KBC 9 will have new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season

    Stage set for Season 9 of KBC

    By A Correspondent

     

    Bollywood megastar Amitabh Bachchan is back with Season 9 of Kaun Banega Crorepati (KBC) which starts today (August 28) on Sony Entertainment Television (SET).

     

    KBC 9 will have new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season. The Phone-a-Friend lifeline will be revamped this season to video-a-friend. Additionally, an aptly titled new life-line Jodidaar has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The jackpot question will be for Rs 7 crore. Interestingly, the live-sized cheques will be replaced with digital currency transferred directly into the winner’s account via Axis Bank.

     

    Produced by Big Synergy, Kaun Banega Crorepati 9 has a host of sponsors in Vivo, Jio, Chings, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal.

     

    Said NP Singh, CEO, Sony Pictures Networks India on the show: “This show has always exemplified attainment via the power of knowledge. Guided by insights, KBC is back to Indian television in its 9th season, in a new avatar that showcases some game-changing innovations.

     

    Added Danish Khan, EVP and Business Head at Sony Entertainment Television (SET): “One of the most relevant shows for India, Sony Entertainment Television is happy to present a fast-paced, thrilling, technologically upgraded season 9 of KBC with the most popular host in the television world, Mr. Amitabh Bachchan.”

     

  • The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers

    KBC is ‘Kon Hoeel Marathi Crorepati’ on ETV Marathi

    By A Correspondent

     

    ETV Marathi has announced the launch of ‘Kon Hoeel Marathi Crorepati’ – a regional version of Who Wants to be a Millionaire, best known in India as Kaun Banega Crorepati. The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers.

     

    Kon Hoeel Marathi Crorepati, set to go on air in summer 2013, is dedicated to the Marathi Manoos who are educated and up-to-date on the latest happenings in India and the world. The show draws inspiration from Kaun Banega Crorepati and stands for power of knowledge and education. It will offer the opportunity for every Marathi-speaking person to exercise their vast knowledge and possibly change their destiny through their participation in what has been called the most successful game show ever.

     

    Speaking on the show, Amit Phalke – Non Fiction Head, ETV Marathi said, “I am delighted to announce Kon Hoeel Marathi Crorepati, the world’s most popular format show, especially for Marathi Manoos. The show is a game changer, as it goes beyond the realm of entertainment and enters into a space that changes people’s destiny. We invite all Marathi viewers to the biggest and the most powerful game show so that they can put their knowledge to the test and have a fair chance to win the grand prize of rupees one crore.”

     

    Siddhartha Basu

    Siddhartha Basu from Big Synergy further added, saying, “We are very optimistic and excited about our foray into Maharashtra with Kon Hoeel Marathi Crorepati. This is a culturally rich region, with its own history and highly developed literature, and people thirsting to prove themselves – which makes it a fertile ground for this life-changing knowledge game. Having broken ground in the southern and eastern regional markets of India with multilingual productions of ‘Kaun Banega Crorepati’, we are now looking forward to creating the same magic on ETV Marathi.”