MxMIndia

Tag: BIG RTL

  • Vijay was the National Sales head with Future Group’s media venture before joining BIG RBNL as vice president

    Vijay Koshy Joins ONE Network as Chief Business Officer

    By A Correspondent

     

    Vijay Koshy, former vice-president of BIG RTL, has joined ONE Network Entertainment Pvt Ltd as Chief Business Officer. In his new​ role, Vijay will be driving the over-all ​business at ONE including multi-platform distribution, content syndication and branded content business. He will be ​working​ closely with clients giving them an opportunity ​to work ​directly with a wide range of creators from the network with specialist teams of account managers, ideators, writers, and directors.

     

    Vijay began his career with Interact Vision in 1991 and went on to work with some firms like Enterprise Advertising, Trikaya Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcast industry. Beginning with Star TV in 2000, he has worked with leading broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years and was part of some of the milestone including the first reality show on TV, Coke [v] Popstars, Close Up Harsha ki Khoj on ESPN, Thumbs Up Action Awards on AXN amongst many others before moving into the retail space around four years ago. Vijay was the National Sales head with Future Group’s media venture before joining BIG RBNL as vice president.

     

    Suresh Menon Co-Founder of ONE said,​“Vijay has a stellar track record and a wealth of media experience across media from agencies to TV to Retail. Then Vijay died and came​ to another world when he joined ONE. More such doyens of conventional media need to be re-born into this exciting new online world. We are very excited to have him on board,” said the entrepreneur.

     

    Vijay Koshy, Chief Business Officer of ONE said,​ “This truly has been a ‘born again’ experience. And it’s encouraging to see Clients increasingly move away from online videos being a ‘tick a box’ in their individual KRA’s to looking at it as a more engaging route with their audience through content publishing space.”

     

  • Mr Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India.

    Vijay Koshy to head Big RTL

    By A Correspondent

     

    Vijay Koshy

    Big RTL, the joint venture between Reliance Broadcast Network and Europe’s RTL Group, has announced the appointment of Vijay Koshy as vice president. He will head the Big RTL business and be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India. He will report to the joint venture board.

     

    With over 20 years in the advertising and media industry, Mr Koshy began his career with InteractVision in 1991 and went on to work with some of the most reputed names in the media industry like Enterprise Advertising, Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcasting industry. Beginning with Star TV in the 2000, Mr Koshy worked with leading broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years before moving into the retail space around four years ago. His last assignment was with the Future Group’s media venture Future Media in the capacity of National Sales Head.

     

    Tarun Katial

    Speaking on Mr Koshy’s appointment, Tarun Katial, CEO, Reliance Broadcast Network, said, “We are delighted to have Vijay on board with us. With a vision to grow through emphasis on innovation, repute of negotiating favourable deals, securing strategic alliances and laudable client development, and driving teams to achieve greater value, we are confident of him leading the business through its next phase of growth.”

     

    Speaking on his appointment, Mr Koshy said, “RBNL is a young multimedia conglomerate with a fantastic management team. They have made an impactful start to their television business and I am very excited to be part of this young dynamic media house, backed with the might of Reliance. I look forward to using my varied experience, to take the business to newer heights.”

     

  • BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week

    BIG RTL to ‘Thrill’ Mumbai & Delhi

    By A Correspondent

     

    BIG RTL Thrill, the action channel from the joint venture between Reliance Broadcast Network and Europe’s RTL Group, will now be available on digital distribution platforms in Mumbai and Delhi. Launched earlier this year with much fanfare in Uttar Pradesh, the channel with the tagline Action ka Baap, airs internationally acquired content dubbed in Hindi.

     

    Tarun Katial

    Speaking on the occasion,  Tarun Katial, CEO, Reliance Broadcast Network said, “BIG RTL Thrill has performed excellently in the regional market of Uttar Pradesh, consistently delivering strong numbers. With its distinctive international dubbed content, the channel has already outperformed other regional male-targeted channels and now makes its entry into the metros of Mumbai and Delhi.”

     

    On plans for the future, Mr Katial said the channel plans to further grow to other key markets in the Hindi-speaking belt in a phased manner.

     

    In Mumbai and Delhi, the channel has signed deals with Indigital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siticable, Home Cable and Star Broadband enabling it to expand its coverage to reach out to over 6.5 million households across both cities. This move is in line with its business plan of reaching out to audiences across 1mn+ towns in the Hindi-speaking markets (HSMs) in a phased manner.  The channel aims at creating a new genre of entertainment for male audiences across Hindi-speaking markets.

     

  • Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13

    Reliance Broadcast & RTL name JV channel ‘Thrill’

    By A Correspondent

     

    BIG RTL, the television joint venture between Reliance Broadcast Network and RTL Group, has named its soon-to-be-launched action channel Thrill.  The thematic action channel, positioned as the first action entertainment channel, is the result of a detailed audience mapping and insight mining among Indian audiences to determine entertainment need gaps. The joint venture channel will address this need gap and serve the very best of international content from across the globe, dubbed in Hindi. The channel is slated to launch by the end of the Q1FY12-13.

     

    With several options to choose from, the internal team set out to test names with the potential core target group: male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets. With focus groups spread across the country and moderators mapping feedback closely, Thrill emerged as the hands-down winner for the name for the channel. The name is easily comprehensible across all social strata and encapsulates the core values of the channel – ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’.

     

    The core viewers of the channel would be Thrill-seeking males in the age group of 15-44 years, who are action and adventure lovers.

     

    As part of the plan to offer a diverse programming mix, the channel has signed strategic deals with various leading international content providers for successful global formats and series across a variety of genres: action reality, action thrillers, fighting and wrestling championships, shocking, never seen before films, extreme sports, late night entertainment and a robust library of hit Hollywood action movies, all dubbed in Hindi.

     

    Speaking on the occasion, Mr. Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “We are excited to offer India its first action entertainment channel, Thrill which will showcase world-class international content, dubbed in Hindi. The channel fills a need gap that exist in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike.”

     

    BIG RTL has already teamed up with Reliance Digital TV, India’s leading direct-to-home service provider, to distribute Thrill, giving the channel access to 30 lakh digital television homes across India and the channel is in the process of closing deals with other operators. This partnership marks the beginning of the quest to extend BIG RTL’s top-of-the-line content to maximum audiences across the country. Thrill will be distributed as part of a 7 Channel robust bouquet of Reliance Broadcast which includes BIG CBS Prime, BIG CBS Love, BIG CBS Spark, BIG CBS Spark Punjabi, BIG MAGIC and UTV Bloomberg.

     

    The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.