MxMIndia

Tag: BIG RTL Thrill

  • Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.

    RBNL acquires RTL stake in broadcast jv

    By A Correspondent

     

    Reliance Broadcast Network Ltd has bought over the European television giant RTL’s stake in the joint venture that ran the channel Big RTL Thrill.

     

    According to sources close to the development, the stake sale happened in June 2014 and an application has been made to the I&B ministry for a name change.

     

    It may be recalled that RBNL had inked a 50/50 jv with the RTL group in 2011 for the launch of thematic action-oriented channels in the country.

     

    The channel, the source told MxMIndia, will now see renewed vigour with loads of original Made-in-India content.

     

  • The channel will have its dual feed on Dish TV's DTH platform

    Big RTL Thrill now on Dish TV

    By A Correspondent

     

    Big RTL Thrill has inked a distribution deal with Dish TV ensuring that the dual feed action entertainment channel will be available on the DTH platform (Channel No 488).

     

    Speaking on the occasion, Vijay Koshy, Vice President of the channel, said: “By signing on Dish TV, the reach of the channel will increase exponentially and we are certain that it will live up to the expectation of the viewers.”

     

  • Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12

    Big RTL Thrill now in Hindi and English

    By A Correspondent

     

    Big RTL Thrill, the joint venture channel between Reliance Broadcast Network and the RTL Group, has announced its English feed, beginning Wednesday, June 12 across key Hindi-speaking markets. Targeted at the 15-44, SEC Males, the channel will now be available in dual feeds of Hindi and English.

     

    Commenting on the addition of the dual feed, Tarun Katial, CEO, Reliance Big Network, told MxMIndia: “We are also very excited about launching the English feed for BIG RTL Thrill which is seeing excellent traction amongst male audiences. We are confident of our channel mix, both on the English as well as the regional side, which are poised to optimize from digitization, as we steadily expand our presence across the 1mn+ markets.”

     

    Added Sunil Kumaran, Business Head, Regional TV, Reliance Broadcast Network, “With this latest development we intend to emulate the same success that we have achieved in Hindi-speaking markets. We have chosen the content as per our viewers’ penchants and preferences and are confident it will work. With the dual feed, variety of new shows in the offing, and Phase II of DAS being implemented, we are confident that Big RTL Thrill will find an enhanced relevant male audience base, proving to be the best possible choice for marketers wanting to reach out to this desirable audience.”

     

    Backed by the success in Uttar Pradesh, the channel has also recently announced its foray into the key markets of Mumbai and Delhi and now reaching over 17 mn households across the country. With the dual feed, the channel hopes to reach 29 million male audiences of Mumbai, Delhi, Kolkata, Maharashtra 1Mn+, Gujarat 1Mn+ , Rajashthan 1 Mn+, Madhya Pradesh 1 Mn+, Bihar 1 Mn+, Jharkhand 1 Mn+, Haryana 1 Mn+, Punjab 1 Mn+, West Bengal 1 Mn+ and Uttar Pradesh 1Mn+.

     

    The English feed of Big RTL Thrill will see a major launch across media. The promotional budget is said to be in the vicinity of Rs 5 crore, this includes advertising on RBNL channels and radio stations. Big RTL Thrill is available across DTH and Digital platforms of Reliance Digital TV, Digicable, Siti Cable, In cable, Hathway Digital, 7 Star Cable, JPR Global Satellite, Star Broadband and others.

     

  • Reliance Broadcast Network has launched Big RTL Thrill And Big Magic on Ditto TV, India's first 'Over-The-Top' TV distribution platform

    RBNL launches Big Thrill, Magic on Ditto TV

    By A Correspondent

     

    Reliance Broadcast Network (RBNL) has announced the launch of their channels Big RTL Thrill and Big Magic on Ditto TV, India’s first Over-The-Top (OTT) TV distribution platform offering live TV and on demand content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.

     

    This is a next step ahead for the channels to engage with audiences through the digital platform, in addition to the traditional television medium. The tie-up also offers video-on-demand content.

     

    Sunil Kumaran

    Sunil Kumaran, Business Head, Language TV, Reliance Broadcast Network said, “Around the world and in India, digital media has transformed the way consumers perceive and consume entertainment. The immense penetration of the internet and the growing number of smart televisions and internet-enabled mobile devices are stimulating demand and we believe this will transform into a very significant viewing platform in time. Ditto TV is a promising new distribution tool and we are pleased to launch our channels through the platform. We are confident that it will help expand our channel offerings and reach.”

     

     

    Vishal Malhotra

    Commenting on the alliance, Vishal Malhotra, Business Head, New Media at Zee Entertainment Enterprises Ltd said, “This partnership with Reliance Broadcast Network spells a momentous occasion for Ditto TV ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere. Ditto TV will continue to drive innovation in this sector, thereby consolidating our position as a pre-eminent OTT distribution platform worldwide. We are extremely proud of this partnership with Reliance Broadcast Network and are confident that our customers will enjoy the variety that it brings to the Ditto TV offering.”

     

    Ditto TV, as an application, is available on leading application stores such as Apple App Store, Android Market, BlackBerry Application World and Intel AppUp. Ditto TV’s prepaid cards are also retailed at high-footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance. For Windows and Mac PCs the app can be downloaded from www.dittotv.com.

     

  • BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs

    UP men Thrilled by Big RTL’s action channel

    By A Correspondent

     

    Big RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a resounding response among male audiences in Uttar Pradesh, with 11.59 GRPs. The channel displays high male affinity ahead of established regional and national players in the market as per the TAM ratings (Week 51, CS 15-44 SEC N, UP ALL).

     

    With a majority of television channels showcasing content that is targeted towards women, Big RTL Thrill addressed the need for a male-oriented channel with a choice of international action content dubbed in Hindi from around the world. Key shows on the channel include Fear Factor…Darr Se Takkar, Cobra 11…Highway Ke Rakshak, and Criss Angel…Magic Ya Sach which have emerged as the top-rated shows.

     

    According to the data, the channel enjoys a better TSV of 18.99 in Uttar Pradesh which is greater than that of the competing channels in the region. Big RTL Thrill has a comprehensive and deep distribution coverage available over 200 major analogue and digital cable platforms in UP and on the Reliance Digital TV network combined with an extensive marketing campaign executed for the channel’s launch. This has resulted in an overall reach of 1153 million households, 586 from UP 1+.

     

    Sunil Kumaran

    Speaking about the channel’s opening, Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network Limited (RBNL), said, “We are very excited about the phenomenal response which the channel has received in its first two months. Our content mix, handpicked from across the globe, along with our massive integrated marketing campaign, has made the channel a hit with male audiences in the market. With a variety of new shows in the offing and Phase II of DAS also on the anvil, we are confident that Big RTL Thrill will find a better connect with a larger audience base across larger geographies.”

     

    Big RTL Thrill is a joint venture between RBNL and leading European Entertainment Network RTL Group.

     

  • Logo unveils across Reliance Broadcast Network’s television bouquet on May 10

    BIG RTL Thrill gears for launch and unveils logo

    By A Correspondent

     

    The recently named BIG RTL Thrill from the Reliance Broadcast Network and RTL Group joint venture will unveil their logo through a multi-media campaign on May 10. The logo will be revealed through an extensive campaign across its television channel bouquet BIG CBS Prime, Spark, Love, Spark Punjabi, BIG Magic and UTV Bloomberg, which will run through the summer as the channel gears for launch.

     

    The logo of the new channel, which is positioned as the country’s first action entertainment channel, was designed by Singapore-based BDA and will be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.

     

    Targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets, the look and the feel of the logo is strong, solid and in-your-face. The red colour signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block perfectly reflects the personality and core values of the channels – daring, action-packed, electrifying, sporty, challenging and adventurous. The channel, which is a result of detailed audience mapping and insight mining among Indian audiences, has a logo that is simple, yet impactful and promises to connect well with the mass male audiences in India.

     

    The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV,India’s premier business news channel. In the space of live entertainment the company has BIG Live a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG Productions a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.