By A Correspondent
BIG Magic and Radio One Ahmedabad have announced an ad sales tie up for the city of Ahmedabad. As per the agreement, BIG Magic will facilitate sale of advertisement airtime on a non-exclusive basis on 95 FM Radio One Ahmedabad. Radio One Ahmedabad will also create new programming to attract better revenues.
Ashwin Padmanabhan, Chief Operating Officer, For Big Magic Ltd said, “We are pleased to announce that effective January 15th, 2016 onwards, BIG Magic Limited has associated with Radio One Ahmedabad, wherein we would work together with them to sell advertising spots on95 FM Radio One Ahmedabad on a non-exclusive basis. We have always been open to exploring new avenues for our advertisers and provide them the best value. The popularity of Radio One in Ahmedabad will ensure that this move would prove to be viable for our advertisers, and a win-win for both entities.â€
Saurabh Sehgal, COO (Operations), Radio One said, “We have been looking to improve revenues in our Ahmedabad station and since BIG magic has no conflict of interest in the city of Ahmedabad it was worthwhile associating with them for the city. We will work together to create local advertiser funded programs and are positive that this is a win-win for both parties. We also look forward to more national revenues now going into Ahmedabad. This will help our sales effort.â€