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Tag: BIG Magic International

  • Reliance Broadcast Network Limited (RBNL) has announced its foray into Australia with the launch of the Big Magic International television channel

    Big Magic goes to Australia

    By A Correspondent

     

    Continuing its aggressive expansion and growth strategy in the international market, India’s Reliance Broadcast Network Limited (RBNL) has announced its foray into Australia with the launch of Big Magic International television channel. This marks the company’s foray into the critical APAC market with a growing South Asian Diaspora, following close on heels to its successful launches in the markets of Canada and the United States.

     

    Designed to offer audiences a phenomenal blend of variety entertainment, infotainment, and business news from the libraries of the Reliance Broadcast Network and Bloomberg TV India, Big Magic International AUSTRALIA promises to uphold the legacy of the Channel both in India and overseas. The channel’s offerings are customised to suit the entertainment demands of the sizeable South Asian Diaspora in Australia. Konnec TV, Australia’s fastest growing DTH Company that specialises in distributing multicultural television channels is partnering RBNL to distribute the channel across the length and breadth of the vast country.

     

    Tarun Katial

    The channel will be added to the basic pack, which is currently priced at AUD 39.55 at a fixed fee. The programming on Big Magic International will ensure varied appeal with an eclectic mix of daily sitcoms, socio-mytho programs, crime shows, dramas, and religious shows handpicked from BIG MAGIC India. The Channel will also showcase popular televised award shows created by the RBNL’s intellectual property vertical. These would include offerings such as India’s Sexiest Bachelor, India’s Glam Diva, I Love Style, BIG Hindustan Rising Star Awards, BIG Hindustani Music Awards, BIG Bangla Music Awards and more.  Delivering to its promise of offering varied entertainment the Channel will feature stand-up comedies, cultural quiz shows and more that will appeal across age groups.

     

    The South Asian population in Australia is approximately 4 lakh and makes for 2 per cent of the population of the country, making it the second largest non European group in Australia. Ensuring reach to maximum households, Big Magic International has mapped the entire market to ensure optimal reach amongst relevant audiences.

     

    Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “After establishing our presence in Canada and the United States, we are happy to take Big Magic International to Australia as the country’s only variety entertainment channel that offers fresh and relevant programming. We’ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there.”

     

  • Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner

    Reliance Big Magic enters US market

    By A Correspondent

     

    Within a quarter of Reliance Broadcast launching Big Magic International in Canada, the company has announced its entry into the United States.

     

    Big Magic International will offer South Asian audiences in the US a blend of variety entertainment, infotainment and business news from India. The programming will feature entertainment shows from the library of Reliance Broadcast Network and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian diaspora, Dish Network, will ensure it reaches a sizeable and relevant audience base in the US.

     

    Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, and will also be available as an a la carte channel. With revenues coming from both subscription and advertisement sales, Big Magic International has appointed Mediamorphosis LLC as its exclusive advertising agency for the US market.

     

    Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “Backed by the success that Big Magic International has seen in Canada, we are excited to be entering the key market of the United States. We are confident of the channel resonating well with audiences, while offering an effective platform to marketers. We are progressing as planned with our international expansion and growth strategy, and look forward to continuing to deliver value to all our stakeholders.”

     

  • The launch marks its international foray and also exclusively partnership with The Ethnic Channels Group

    RBNL’s BIG Magic launches in Canada

    By A Correspondent

     

    Reliance Broadcast Network Ltd has expanded its reach into the international markets with the launch of BIG Magic International in Canada. Building on the brand lineage of its recently launched channel in India- BIG Magic; the new channel has been tailored to suit the entertainment preferences of the sizeable South Asian diaspora in Canada.

     

    The channel will offer audiences a mix of daily sitcoms, shows on varied genres ranging from socio-mytho and dramas to crime and daily business news from Bloomberg UTV. The channel has partnered with Ethnic Channels Group (EGCL), a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.

     

    Tarun Katial, CEO, Reliance Broadcast Network Ltd. said: “We are happy to reach out to the Canadian market with BIG Magic International which has been designed to fulfil the need gaps in the infotainment genre for South Asian audiences there. The channel will bring an increasing variety of fresh and relevant programming to the viewers which will include not just entertainment but also daily business updates from India. With this move, we are optimizing the use of our robust and extensive content library to reach out to both viewers and marketers in the market. The launch of BIG Magic International opens new and exciting opportunities for the execution of our expansion and growth strategy.”

     

    One of the USPs of the channel will be three fresh, 30-minute updates each day with the latest news from the Indian capital markets. The channel will also feature a special weekend feature show created around the Indian business world and investments inI ndia.

     

    With Ethnic Channels Group as its exclusive representative inCanada, the channel will be available across all major platforms like Rogers Cable, Bell DTH and Bell Fibe. With a robust reach in place, the channel will reach a relevant audience base of 0.2 million across these platforms. The revenue model is based on subscription and ad-sales.

     

    “With our continued expansion into new genres, these channels are a welcome addition to the ECG family,” said Slava Levin, Co-founder and CEO of Ethnic Channels Group. Said Hari Srinivas, President of Ethnic Channels Group: “We are happy to partner with Reliance Broadcast Network to launch BIG Magic International which is a first of its kind variety entertainment channel, which will cut across clutter and appeal to the larger south Asian Diaspora inCanada.”