MxMIndia

Tag: Big Magic Ganga

  • BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region

    Big Magic Ganga rebrands to Big Ganga

    By A Correspondent

     

    BIG Magic Ganga, the regional channel of Bihar and Jharkhand under Reliance Broadcast Network Limited has been re-branded as BIG Ganga. This change is in line with the brand refreshment exercise done for the network’s television and radio channel BIG Magic and 92.7 BIG FM, respectively. BIG Ganga, which recently became available to DD Free Dish viewers (Channel No. 16) adopted the new logo across all its channel programming and marketing collaterals from 1st January, 2016 onwards.

     

    Speaking on this new development, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “The essential regional flavor and the ethos of the channel remains the same with this change. Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility.”

     

    With this move, the channel attempts to enhance the authentic regional flavour through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture. BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region. It has consistently offered entertainment and meaningful content which can be watched by the entire family.

     

    Apart from the popular shows, there are a number of new shows in the pipeline this year namely Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards amongst others. BIG Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses. With more unique shows to look forward to, BIG Ganga is poised to engage, enrich and entertain new audiences across the country.

     

  • This move will gradually fortify their position in the rural belt, making them easily available for discerning viewers

    Big Magic now available on DD Free Dish

    By A Correspondent

     

    BIG Magic Ganga and BIG Magic have strengthened their distribution with India’s leading free to air digital network – DD Free Dish. With DD Free Dish, BIG Magic and BIG Magic Ganga will now benefit with deep penetration across the rural regions of the country. This move will gradually fortify their position in the rural belt, making them easily available for discerning viewers. BIG Magic Ganga will be available on DD Free Dish Channel No. 16.

     

    Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited stated, “We are happy to announce our availability on DD Free Dish, which allows our channels BIG Magic and BIG Magic Ganga to immediately grow across the geography. We are confident that our content will be thoroughly enjoyed by the new audiences, further enhancing our reach and position. Strengthening our distribution is a strategic move which will not only widen our audience base and popularity but will also give better value to our advertisers.”

     

    BIG Magic delivers more than 5 hours of original programming, compared to any other GEC channels in the region that only have syndicated content. A Channel which is based on the positioning of being positive, uplifting and nurturing a sense of pride amongst the aspirational audience pool of the region. It taps into the insights of Religion (devotion andbhakti); Reality (game shows, social), Family Movies and Fiction to help people in the region to excel and shed their backward perception and imagery.

     

    Popular shows like BIGMemsaab, TeekhiKhabar, election special RaagChunavi, blockbuster movies every weekend, along with upcoming devotional shows Mangal Utsav for Diwali and Chhath special, BIG Magic Ganga offers exquisite and dynamic content for family viewing which resonateswellwith the masses. With more unique shows in the pipeline, BIG Magic Ganga is poised to engage, enrich and entertain new audiences across the country.

     

    BIG Magic offers content which is cutting edge, quirky, differentiated and entertaining. With original content including a high degree of humour, viewers can enjoy shows in the non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered is platform agnostic with a large play in the digital and mobile medium.

     

    With this association, BIG Magic and BIG Magic Ganga markthe beginning of new prospects for the channel in terms of increased viewership, new audience base, robust expansion plan, etc.

     

    The channel will engage with viewers and trade partners locally and nationally through a multimedia campaign across its radio network, 92.7 BIG FM and other multiple platforms.

     

  • Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

    Big Magic Ganga announces Season 6 of BIG Memsaab

    By A Correspondent

     

    BIG Memsaab is set to return with season 6 on BIG Magic Ganga. Starting in August 2015, the show will be anchored and judged by celebrities as famous Bhojpuri actress Smriti Sinha, Hindi TV actor Sumit Vats and renowned folk singer - Malini Awasti. The 26 episode series will be telecasted twice a week and is sure to enthrall and entertain audiences with its unique content.

     

    BIG Memsaab is one of the popular talent-based reality shows of the region which enables participants to showcase their talent through unique rounds. Participants have to qualify for the three stages of audition -Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage - Khubsoorat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their cooking skills. The battle for the title does not end here; the contestants who will qualify for the third stage will compete in the finale.

     

    Speaking on BIG Memsaab’s Season 6 launch, Ashwin Padmanabhan, Executive Vice President and Business Head, Reliance Broadcast Network Limited said, “After receiving an enormous response for our last five seasons, we have come up with a brand new season of the show.  Being the No1 regional channel of the heartland, we only strive to provide original content which is entertaining and can engage maximum viewers. To make this platform available for maximum number of women in the region, we are once again back bigger and better this season.”

     

  • This move enables availability of the regional content of Bihar, Jharkhand & Purvanchal for viewers across the country

    Big Magic Ganga now available on Videocon d2h

    By A Correspondent

     

    BIG Magic Ganga is now available on Videocon d2h network. Available on the base pack, it will be on Channel No. 859 adding another 8 million subscribers to existing reach of the channel. This move enables availability of the regional content of Bihar, Jharkhand & Purvanchal for viewers across the country.

     

    Commenting on the association, Lavneesh Gupta, COO, Reliance Broadcast Network said, “With this availability, we are happy to present the content of BIG Magic Ganga across the nation for audience who wish to view Bihar, Jharkhand & Purvanchal content. Our strong regional connect, local festivals and true representation of the culture of the region has helped us emerge as No. 1 in the region. It thus makes for excellent platform for the national as well as local advertisers to connect with their focused target audience in the region through this medium.”

     

    Saurabh Dhoot, director of Videocon Group added, “We have always strived to bring the best package of entertainment to our Videocon d2h viewers and this is a big step in that direction. We want to offer the whole gamut of channels and services empowering the consumer to opt for his preferred choice of language. We will continue to focus on strengthening our regional content offering and at the same time provide quality services. ”

     

    BIG Magic Ganga is also available on Reliance Digital TV, Dish TV, Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN , Dish TV and other all independent operators.

     

  • Debraj Tripathy, Managing Director, MediaCom India on how Bihar and Jharkhand will be very lucrative in the coming years if not already

    DTH penetration & mobiles has made to reach consumers


    By Debraj Tripathy

     

    Bihar and Jharkhand are markets with huge population and hence definitely have the potential. For most categories they will be very lucrative in the coming years if not already.

     

    Reaching out to consumers in these markets has been a perennial problem, though it has become easier over the years. Increasing penetration of DTH and mobiles has made it easier to reach consumers in these markets. Given that both markets have issues with continuous electricity supply, mobile phones are becoming an important and key element in providing entertainment.

     

    An electronics engineer and an alumnus of IIM Calcutta, Mr Debraj Tripathy has an extensive media experience, having worked with Ogilvy, MindShare Fulcrum, Maxus, OnMobile Global Ltd and Sieger Solutions.

     

     

     

  • As per the provisional Census of 2011, the population of Bihar is 10.38 crore, with 5.42 crore males and 4.96 crore females

    Bihar Vital Stats #1 (as per 2011 Census – provisional)

    Every week, we will bring you some statistics about Bihar and Jharkhand that will have you convinced that the region is booming!

     

    Bihar is located in the eastern part of the country (between 83°-30′ to 88°-00′ longitude). It is an entirely land–locked state, although the outlet to the sea through the port of Kolkata is not far away. Bihar lies mid-way between the humid West Bengal in the east and the sub humid Uttar Pradesh in the west which provides it with a transitional position in respect of climate, economy and culture. It is bounded by Nepal in the north and by Jharkhand in the south. The Bihar plain is divided into two unequal halves by the river Ganga which flows through the middle from west to east.

     

  • The show will be an exclusive blend of religious sentiments, devotional leanings and musical fervor – all of which have an overwhelming presence in the region

    Bhakti Samrat: Musically in devotion

    By A Correspondent

     

    BIG Magic Ganga is all set to take another historic stride in its programming endeavours. It has designed a landmark concept, a non-fictional devotional music singing competition show that will probably be the first of its kind on the small screen on a mega scale in India.

    Titled Bhakti Samrat, the show will be an exclusive blend of religious sentiments, devotional leanings and musical fervor – all of which have an overwhelming presence in the region. The programme was also strongly inspired by the success story of the recently held on-ground event of Jai Baba Baijanath in Deogarh, with singing star Pawan Singh, which attracted over 20,000 people to the ground and was watched by millions on television. The show starts on December 22 and will at 9pm from Monday through Friday. There will be a total of 50 epsiodes.

    Speaking on the property, Lavneesh Gupta, COO, Reliance Broadcast Network said, “This is an excellent property for marketers seeking to reach a relevant audience base in the region. Given the resonance with the youth and appeal to the entire family, this property will deliver yet another engaging watch. For BIG Magic Ganga it is part of our endeavor to offer clutter breaking entertainment which is tailored basis insights of religion and festivities that resonate with audiences of the region. We are proud of yet another exclusive offering and I congratulate the team on the same.”

    One of the primary objectives of Bhakti Samrat is to bring young, promising and budding singers from Bihar, Jharkhand and the region on one stage and show the world, that unlike the popular belief, the youth of today are as close to God, as their elders. It will showcase a connect between the youth and the divine soul. So although the show will be ‘devotional’, it need not necessarily be ‘traditional’. It will depict real people, with real prayers and real aura.

    Some of the themes covered in Bhakti Samrat will be Mere Prabhu- Eisht devta special, Amar Bhakti special: Songs based on famous bhakts like Prahlad, Arjun, Meera, Surdas, Vaar special: Day based god’s specials, Makar Sankrant special, Holi Special and others.   The sets will be in lines of the feel and soul of the show. Unlike other devotional shows, this will have a modern set, where we will bring out competitiveness as well as devotional environment, the set will be an amalgamation of yesterday, today and tomorrow.

    The show will be anchored by noted folk singer Malini Awasthi and celebrated Bhojpuri singer Alok Pandey.

     

  • Patna-based Badshah Industries has been the leading producer of high quality agarbattis or incense sticks in Bihar, Jharkhand and other neighbouring states. An interview with Managing Director Jagjiwan Singh

    Badshah of Aroma: Jagjiwan Singh

    Patna-based Badshah Industries has been the leading producer of high quality agarbattis or incense sticks in Bihar, Jharkhand and other neighbouring states. The firm braved several setbacks, to emerge at the head of the market. Today, the Badshah brand of agarbattis has received an overwhelming response in the markets and won the hearts of millions. A Q&A with Jagjiwan Singh, Managing Director, Badshah Industries

     

    Badshah Industries has been in the forefront of sales of agarbattis not just in India. Do give us a brief account of your journey

    We started our firm way back in the year 1980, but due to the riots in 1984,  unfortunately, we had to take a step back and dissolve the company.  Somehow, with God’s blessings, we started the business again in 1986. The initial days were a struggle, till one fine day in 1999, we made a batch of incense sticks and named it Damru Incense Stick. With the help of advertising and marketing, the Damru brand clicked and became a big hit. Since then we have never looked back.

     

    Today, our firm is in the forefront in the sales of agarbattis in Bihar and Jharkhand, and some other states, but we do not have any business overseas.

     

    Could you tell us about some of the new frontiers Badshah has been scaling?

    Ah, well. No new frontiers for the firm at present that we are working upon. Just trying to be stable with what we’ve already achieved.

     

    How big is the agarbatti market in India and what is Badshah’s share in the market?

    The agarbatti market in India is about Rs 1000 crore. We never thought of our share at the national level, as we are already the No 1 in the whole of Bihar and Jharkhand.

     

    “Best quality at affordable price” is the motto of your company. How does this affect your pricing? Does it mean your margins are low?

    The answer is there in the question itself. Yes, of course, it affects the pricing in many ways. Maintaining the quality of the product is the toughest job, but somehow we manage and work on low margins only.

     

    How much do you spend on advertising and marketing for a product like agarbattis?

    It depends on the budget of the firm, how much they want to spend on the advertising and marketing. We at Badshah spend 6-8 percent of our sales on  these.

     

    Could you tell us more about the activities of Badshah Industries?

    We love to serve people in our state and country as much as possible, and feel it is our duty to do so. With the blessings of God we are into it with all the emotions and family support.

     

    We’ve seen and heard that Badshah and, you personally, are involved with social welfare. What are the activities undertaken by Badshah in this regard?       

    As I mentioned earlier, I feel that as a citizen it is my responsibility to serve the underprivileged in whatever little way I can. So we donate money to the poor and needy during marriages and festivals like Chhath, we distribute blankets, we set up eye camps and blood donation camps regularly.

     

    Website: http://badshahindustries.com/

     

    Office: Chitkohra, Patna

    Telephone: 91-612-2250106

     

  • Our production set up in Patna is part of our long-term commitment to grow this regional market , says the CEO of Reliance Broadcast Network

    BIG Magic Ganga: No 1 channel of the region: Tarun Katial

    BIG Magic Ganga delivers to audiences an authentic, highly engaging entertainment destination which has made it the No 1 Channel of the region. Our production set up in Patna is part of our long-term commitment to grow this regional market while creating excellent opportunities to hone skills of local talent. It remains our endeavour to offer audiences exceptional television engagement, and marketers a great platform to ride on.”

    - Tarun Katial, CEO, Reliance Broadcast Network

     

     

     

  • The series kicks off on November 15th and will air each Saturday at 8:30pm

    Ganga Gaurav to air on BIG MAGIC Ganga

    By A Correspondent

     

    BIG MAGIC Ganga, the regional channel for Bihar and Jharkhand region, has announced its latest innovation Ganga Gaurav. The upcoming series, a first of its kind, will bring forth inspiring stories of legends for their contribution in the field of arts, literature, music, sports, social reforms, history or politics. This biopic series based on real people and their real stories of pride and achievement, kicks off on November 15th and will air each Saturday at 8:30pm.

     

    Ganga Gaurav will present a series on the contribution of these heroes who have been revered and admired through an interesting 30 minute special which will feature an excellent story board along with interesting trivia and rich content through interviews with family and friends, revealing interesting personal information. Supported strongly by research the show will feature a blend of authentic information collected from books, articles, interactions at different stages of their lives, which will be deeply rooted in the region and hence poised to be lapped by audiences.

     

    Commenting on the new show launch, Lavneesh Gupta, COO, Reliance Broadcast Network said, “BIG MAGIC Ganga has built itself to the No. 1 player of the region on the back of distinctive offerings basis in-depth local research. Created around the pegs of pride of association and culture we are very happy with the way Ganga Gaurav has shaped. The first ever regional biopic series, we are confident of it being a hit amongst audiences, while offerings marketers an excellent platform.”

     

    Ganga Gaurav will be promoted through an aggressive multi media campaign across TV, Radio, OOH, Print and Digital. The channel will also promote the show heavily through on ground local activations.

     

  • The event is centered on the region's biggest festival Chatt Pooja

    Big Magic Ganga to host another mega event in Jharkhand

    By A Correspondent

     

    Backed by the success of its last on-ground event Jai Baba Baijanath in Deogarh – Jharkhand BIG MAGIC Ganga, the regional entertainment channel from the Reliance Broadcast Network bouquet will launch its second on-ground property Jai Chatti Mai with bhojpuri superstar Nirahua. The event is centered on the region’s biggest festival Chatt Pooja and is yet another innovation from Jai Chatti Mai that will have devotional programming elements from 25th - 30 of October.

     

    Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. Additionally, in keep with the learnings from a recently held on-ground show titled Jai Baba Baijanath with singing star Pawan Singh, which saw more 20,000 audiences engage with the on ground event and millions tuning to watch it on television.

     

    Commenting on this enormous exercise building local connect, Lavneesh Gupta, COO, Reliance Broadcast Network said, “As as leader, BIG Magic Ganga takes pride in connecting with the region’s largest festival, through the cultural ethos of the state. We are taking this bold initiative of organizing for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event representing the culture and identity of the region will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted it.”

     

  • Big Magic Bihar and Jharkhand, the flagship entertainment channel from RBNL will be called 'Big Magic Ganga' from tomorrow

    Big Magic Bihar and Jharkhand to be called ‘Big Magic Ganga’

    By A Correspondent

     

    Big Magic Bihar and Jharkhand, the flagship regional entertainment channel from the Reliance Broadcast Network stable, rechristens itself to ‘Big Magic Ganga’, at midnight on August 15.

     

    With this move, the channel consolidates and fortifies its position in the market, enhancing an authentic regional flavour through locally shot programmes, derived from local insights like ‘establishing self identity’ and ‘preserving local culture’.

     

    The name Ganga emerged after research by research firm Dragon Fly, which tested several options for names as well as channel positioning in the market. With the name ‘Ganga’ emerging the winner, the channel will serve clean, value oriented but modern and variety filled entertainment which celebrates the region’s culture, notes a communiqué.

     

    As part of its long-term endeavor of further developing the market, the channel also sets up a production unit in Patna which will nurture local talent.

     

    Commenting on the change, Tarun Katial, CEO, Reliance Broadcast Network said: “Big Magic Ganga delivers to audiences an authentic, highly engaging entertainment destination which has made it the No 1 channel of the region. Our production set up in Patna is part of our long-term commitment to grow this regional market while creating excellent opportunities to hone skills of local talent. With this re-branding exercise, we consolidate our position, strengthen our hold, and cement our leadership position in the region. It remains our endeavour to offer audiences exceptional television engagement, and marketers a great platform to ride on.”

     

    Recognizing the high affinity for this rich regional content amongst the large migratory population across the country, the Channel has recently inked distribution deals with national DTH platforms like Reliance Digital TV, Dish TV and Airtel Digital TV. Additionally, the Channel is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.

     

    Accelerated with a high definition drive, BIG Magic Ganga launches with a 360 degree marketing campaign, which includes television, outdoor, activations, print and innovations across multiple locations.