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Tag: Big Magic Bihar & Jharkhand

  • The new season revolves around the core thought 'Soch Badlo Samaj Badlega'

    BIG Magic Bihar announces season 3 of Police Files

    By A Correspondent

     

    After receiving a good response in the earlier season, BIG Magic Bihar and Jharkhand has announced the launch of the third season of Police Files. Highlighting real life stories of crime, retaliation, presence of mind and bravery from the Hindi heartland, the show promises to engage with audiences as they relate to each story. The new season revolves around the core thought ‘Soch Badlo Samaj Badlega’, which encourages people to be more socially responsible and aware of happenings around them, encouraging citizens to become guardians of society, but just being alert.

     

    The season will feature multiple hosts and will launch on 4thAugust, and will air every Monday to Friday at 10pm on BIG Magic Bihar & Jharkhand.

     

    In its newest season, the show strives to evoke ‘Preventive action’ within everyone with the campaign ‘Soch Badlo Samaj Badlega’, and urges people to stand up against crime and take corrective measures against them. This season will also witness various anchors from the region who will narrate the stories to viewers, various stories of impending crime, bravery and quick wittedness. The stories are equipped with real heroes, real footages, and real crime scenes. Also on board, and adding credibility will be real testimonials, on camera investigations and other live action.

     

    The show will be shot at real locations of crime in UP, Bihar and Jharkhand. Real cops will share their investigative reports and incidents to highlight the case and provide proactive and preventive crime measures to the viewers.

     

    Lavneesh Gupta

    Speaking on the launch of the show, Lavneesh Gupta, COO – Television Business, Reliance Broadcast Network said, “In continuing our endeavor to offer audiences in the Hindi heartland locally relevant and insightful programming, we are excited to launch the new season of Police Files ‘Soch Badlo Samaj Badlega’. The regions of Eastern UP, Bihar and Jharkhand are going through a massive change, be it social, political or economical and the timing couldn’t be more perfect. We look forward to offering engaging content that audiences can enjoy and advertisers can ride on.”

     

    The new season will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, and Digital across the Hindi Heartland. The channel will also promote the show through various locally relevant on-ground campaigns and associations.

     

  • Reliance Broadcast Network stable regional channel has inked a distribution deal with Dish TV, adding an 8 million subscriber base to its reach

    Big Magic Bihar & Jharkhand inks DTH deal with Dish

    By A Correspondent

     

    As part of its distribution-strengthening strategy, Big Magic Bihar and Jharkhand, the regional entertainment channel from the Reliance Broadcast Network stable, has inked a distribution deal with Dish TV. Available on the base pack, this move adds 8 million million Dish TV subscribers to the channel’s reach as it reaches out to a larger diaspora across India.

     

    “We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger diaspora and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. Dish TV is a perfect partner to begin the exercise with, from here-on we will increase footprint through strengthened distribution across platforms,” the channel said in a statement.

     

    Big Magic Bihar and Jharkhand is currently available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other independent operators.

     

  • While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches

    Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014

    By A Correspondent

     

    As the fourth edition of the Celebrity Cricket League is set to start, Reliance Broadcast Network Ltd’s Big Magic Bihar & Jharkhand has acquired telecast rights to air four matches of Team ‘Bhojpuri Dabangs’ along with two semi-final and the finale match. CCL-4 starts January 25. Additionally, 92.7 BIG FM will also be associated and air live updates across its 45-station network.
    Team ‘Bhojpuri Dabangs’ is owned and captained by film actor Manoj Tiwari and consists of other celebrities from the Bhojpuri entertainment industry. The regional channel from the RBNL stable will also host programmes and contests around the property.

     

    Said Vishnuvardhan Induri, Founder and MD of CCL said, “We are happy to be associated with Big Magic Bihar and Jharkhand and 92.7 Big FM. We are sure this will help us reach wider areas and especially the regional hinterland.”

     

  • The auditions for the show to be aired on Big Magic, Big Magic Bihar & Jharkhand and Big FM 92.7 will held across 400 schools in UP, Bihar and Jharkhand

    Parle-G to get juniors curious in RBNL’s kiddie talent hunt

    By A Correspondent

     

    Parle-G has come on board as presenting sponsor for Big Junior Star, a property that showcases the best young talent across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired as a show on Big Magic and amplified across Big Magic Bihar and Jharkhand as well as radio network 92.7 Big FM, the talent encouragement platform is targeted at children between the age of 8-15 years. The show will be created into a 40-episode special that will air on Fridays, Saturdays and Sundays starting October 2013 to March 2014.

     

    Said Pravin Kulkarnii, GM-Marketing, Parle Products said, “With Big Magic now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, Big Junior Star will help us take forward the brand ideology of Parle G.” Added Mayank Shah, Group Product Manager, Parle Products, “This platform will help us focus in bringing out natural curiosity in kids, encourage their desire to try new things, experiment and learn from their mistakes. We want them to realize that they can learn everywhere and from everything and that school is beyond just books and classrooms.”

     

    Said Sunil Kumaran, Business Head, Big Magic: “With an interactive format and a diverse platform of categories, we are confident that Big Junior Star will garner mass appeal, engaging excellently with our target audience – kids.”