MxMIndia

Tag: BIG Live

  • The second edition will highlight the cause of anti piracy and is being supported by music industry bodies, producers and leading artistes

    BIG Bangla Music Awards 2012 unveils jury and awards list

    From the MxMInfodesk

     

    Reliance Broadcast Network Limited’s BIG Live and its radio arm 92.7 BIG FM announced the jury for the BIG Bangla Music Awards 2012 which include veteran singers Nirmala Misra and Banasree Sengupta, music director Kalyan Sen Barat, music arranger Rocket Mondol, Programming Head of Dhoom Music Channel, Srijit Halder and acclaimed Actor Arpita Chatterjee.

     

    The lineup this year will have 16 Trophies and a Lifetime Achievement Award. 14 popular categories will be nominated by the jury and decided by listeners through a multi media voting campaign. The balance awards will be conferred by the jury directly.

     

    Apart from celebrating the resurgence of Bangla music and recognizing the best work of 2011, a key initiative will be to highlight the message of anti-piracy to music lovers and build awareness to stop the menace. This effort is being supported by the government of India recognized- Indian Performing Rights Society (IPRS) as well as leading production houses.

     

    A special anti piracy theme song is being composed by leading rocker and Cactus frontman Siddhartha Shankar Ray which will be sung for the live on the stage during BIG Bangla Music Awards. The resurgence of popular Bangla music and its huge impact on Tollywood is best exemplified by the works and rise of the phenomena called Jeet Gannguli. It is with this in mind that 92.7 BIG FM has chosen him to be the Face of the Award 2012. The Award is being supported by Exide Invatubular  and Mashal Mustard Oil.

     

    The news and content published in reports crediting MxMInfodesk are mostly unverified and based on press releases and communiques sent by organizations and/or individuals either directly or through their PR agents.

    However, not all press releases and requests are carried, and we take care to ensure that at least the source of the information recent is authentic.

    Requests for carrying communiques and intimations must be addressed to editor@mxmindia.com.

     

  • Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards

    Marketers ride high on BIG regional music awards

    By A Correspondent

     

    The BIG Regional Music Awards, when announced recently, saw the industry and marketers alike sit up and notice. An offering from Reliance Broadcast Network’s radio division 92.7 BIG FM and intellectual property division BIG Live, the awards are tailored for the markets of Punjab, Central India, Bengal, Hyderabad, Maharashtra, Tamil Nadu and Karnataka. With the endeavour to recognize the excellence in regional music which will appeal to regional and local tastes, the company has seen some of the biggest brands from across the country associate with it.

     

    The BIG Regional Music Awards, now in its 2nd year, has the following brands come on board already and are further attracting marketers who see value in the offering:

     

    Award Sponsor
    BIG Punjabi Music Awards UKStudios: Title Sponsor
    Aircel: Powered by sponsor
    Tata Nano and Nirvana Greens: Associate sponsors
    BIGHindustanMusic Awards Tata Sumo Gold: Powered by sponsor
    Samsung Mobiles: Associate Sponsor
    BIG Bangla Music Awards Exide Batteries and Mashal Oil: Associate sponsor & vertical partner
    BIG Telugu Music Awards Bharathi Cements: Title sponsor
    Narayana: Powered by
    Nuzen: Associate sponsor

     

    With localization and regional markets being a growing focus for marketers today and with ROI being evaluated for the last buck spent, media platforms have to offer them what best meets their requirements with minimal spill-overs.

     

    92.7 BIG FM already boasts of a 45 city network, each with a distinct programming in the local language of the region – given that radio is a local medium and the ‘one shoe fits all’ formula doesn’t work. It is with this background that Reliance Broadcast went ahead and launched its regional awards, tailored for respective regions to meet focused and regional approaches of marketers.

     

    The BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true ‘people’s choice award. The awards will bring a wider reach and visibility to the brands associated thereby accelerating consumer approach.

     

    Commenting on this occasion, company spokesperson said: “We are happy to have partnered with each of these brands, each with a deep understanding of their target audiences and markets of focus. They have selected the awards basis their focus territories ensuring minimal spill-overs and local audience reach. Our multi-media approach only strengthens our offering and commitment to offer our partners optimal return on investment. We are confident to see more partners coming on board these uniquely designed awards.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • ETV Marathi and Star Majha come on board as telecast and news partners respectively

    92.7 BIG FM returns with the second edition of BIG Marathi music awards

    By A Correspondent

     

    Reliance Broadcast Network Limited’s intellectual property vertical BIG Live and its radio arm 92.7 BIG FM, the Golden Mikes’ Broadcaster of the Year, have announced the second edition of BIG Marathi Music Awards 2012 – the biggest celebration of regional music for the Marathi music industry.

     

    After the phenomenal success last year, the second edition of BIG Marathi Music Awards promises to be bigger, better and more glamorous this year. ETV Marathi will once again be the official telecast partner and STAR Majha has come on board as the news partner. A special one hour segment of the ceremony will be aired on STAR Majha.

     

    BIG Marathi Music Awards 2012 is a unique platform conceptualized to recognize, applaud, and honour the extraordinary talent from the Marathi music industry who have significantly contributed to the music industry. These awards will have nominations across a wide range of categories and will also pay tribute to legendary artists of the Marathi music fraternity who have contributed to growing the industry and inspiring talented young singers and musicians to excel.

     

    The esteemed list of jury members include classical vocalist Arati Ankalikar, Ravindra Sathye and Sudesh Bhosle. The jury, along with the public, will select the winners.

     

    A judicious mix of media including 92.7 BIG FM, OOH media and the social media will be pressed into service to promote this property. The Facebook page which will be specially created for this property will allow the online users to browse through the page, explore links, and upload videos or files in related categories and above all a special voting application to vote for their favorite nominee of the awards. In addition to all this promotion an SMS push for the event will reach out to 10 lakhs consumers directly.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars

    RBNL announces Big Star Young Entertainer Awards 2012

    By A Correspondent

     

    BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd. and Star India, on Tuesday announced the launch of their new offering Big Star Young Entertainer Awards, 2012. The awards have been conceptualized to appreciate and recognise the young stars that have risen quicker than their contemporaries across different genres of the entertainment industry including film, television, music and sports. These are stars that have spent less than 5 years in their respective industries and are poised to become the superstars of tomorrow.

     

    The Big Young Star Entertainer Awards will honour the dedication of these young superstars while applauding their achievements for the year gone by.

     

    These awards will be chosen by a set of esteemed jury members who will nominate the characters and then leave it open for India to vote, leveraging the vast network of RBNL’s radio brand – 92.7 BIG FM.

     

    This is the second initiative by BIG Live and Star India after the success of the BIG Star Entertainment Awards 2010 & 2011, which achieved a rating of 5.78 TVR in its first year and a rating of 4.63 in its second year.

     

    Partners on these awards stand to gain tremendously from the synergies within Reliance Broadcast Network, with promotions across 35 stations in the Hindi speaking belt of 92.7 BIG FM, BIG MAGIC – the regional channel exclusively for the Hindi heartland of UP, MP and Bihar, Spark Punjabi – India’s first international Punjabi Channel, its strong out of home arm BIG Street and a very robust digital marketing plan with BIG Digital.

     

    Commenting on this new initiative, the Company said in a statement: “This is another industry first, which, like all our intellectual properties, is influenced by a high degree of consumer centricity and delivered through engaging ideas and multiple touch points to create unprecedented impact. Our partnership with STARIndiawill ensure excellent synergies coming into play, as we offer the young stars the acknowledgement and encouragement that they deserve. ”

     

  • BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music

    Reliance Broadcast Network returns with second edition of BIG Regional Music Awards

    Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live and radio arm 92.7 BIG FM on Monday announced its second edition of ‘BIG Regional Music Awards’- the biggest celebration of regional music in the country. The awards, having an imprint across 5 major states – Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal- will have their own unique, regional flavour which will appeal to regional and local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.

     

    BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award.

     

    There will be a jury and popular choice segment of awards, which will see talent being judged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.  The complete show will feature around honouring the biggest entertainers across the strongest emotions of the viewers and listeners.

     

    The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.

     

    Commenting on this occasion, a company spokesperson said: “Music is the true celebration of life in our country. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.