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Tag: BIG CBS Spark

  • The channel, which has positioned itself as a youth channel, boasts of having an intense understanding of their target audiences

    Spark 2B ultimate music destination: Rally

    By A Correspondent

     

    At a time when the numerous music channels are fighting to survive, it’s a big deal to turn one. Big CBS Spark, part of the Big CBS Network – the JV between Reliance Broadcast Network and CBS Studios International, completed one year on May 2.

     

    The channel, which has positioned itself as a youth channel with the core target group of 10-24, boasts of having an intense understanding and research of the entertainment requirements of their target audiences. “The transition to a music channel has helped, as the music content has increased and now people are able to relate to the channel as we are doing more and more stuff on Indian music scene,” said Vishal Rally, business head, Big CBS Networks.

     

    To stand out of the clutter and to reach out to the correct audience,  the channel conducted an extensive research study on various time slots catering to different age groups (what time of the day which age group (TG) prefers to listen to what kind of content). “We have created music time bands like Hip Hop MCs (for rap, hip hop music), Indie Rock Mania (for rock music and independent bands) and Hot Hitz. As we had the music library of major labels, we had the content. Our concern was planning and finding out the right kind of audience. Besides music, the channel also airs shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV targeting the youth audiences,” added Mr Rally.

     

    Apart from international music, the channel is also concentrating in providing a unique platform for independent artistes of the country to make Spark “the ultimate music destination”. “We offer original local content too with properties like Indie Music and The Great Gig in the Sky. The channel is attempting to incorporate almost every genre of music so that it has something to offer to everyone,” said Mr Rally.

     

    Talking about the channel’s future plans, Mr Rally said: “Our plan is to ensure the channel reaches the best content to its target audiences and strengthens its positioning as the ultimate music destination.”

     

    The first anniversary celebrations kicked off with a jam session between the pioneers of Sufi rock music, Junoon and the Indie Rock artist, Ankur Tewari.

     

  • Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels.

    Yashraj Rao is National Sales Head for BIG Love & Spark

    By A Correspondent

     

    BIG CBS Networks announced the appointment of Yashraj Rao as the National Sales Head for its channels – BIG CBS Love and BIG CBS Spark. As part of his new role, Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head – BIG CBS Networks.

     

    With almost nine years of sales experience across industries, this trained pilot with the Indian Air Force holds a PGDBM from Birla Institute of Management. He began his career with Monster.com as a Corporate Relationship Manager, before moving into the Life Insurance Industry with Aviva Life Insurance as Assistant Manager, in the Corporate Sales portfolio. From there he moved to HDFC Life where he grew quickly from a Relationship Manager – Group Sales to Associate Vice President – Group Sales.

     

    A multifunctional sales, marketing, business development and professional services executive, Mr Rao comes armed with a combination of dynamic technical skills and proficient sales knowledge. His new profile marks his entry into the dynamic M&E industry. With skill sets which include relationship building, negotiating favourable deals, securing strategic alliances and laudable client development, Mr Rao is confident of being able to grow the market while offering excellent ROI to Clients through the Channels.

     

    Speaking on the appointment, Mr Rally, Business Head, BIG CBS Networks said: “Yashraj’s sound background across the dot com and insurance sectors along with skill sets, when combined with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth. We are happy to have him on board and wish him an excellent innings at BIG CBS.”

     

    Commenting on his appointment Mr Rao said: “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both.”

     

  • Positioned as the ultimate music destination, the music offers a strong platform to artists, both international and Indian

    BIG CBS Spark goes musical for Gen Next

    By A Correspondent

     

    For most youth today music is a lifeline and BIG CBS Spark, in keeping with the needs of its Gen Next viewers, is coming out with some of the hottest and power-packed music-based shows. In its endeavour to sharpen the channel’s musical offering, the channel brings music based shows – Hip Hop MCs, Indie Rock Mania and Hot Hitz for its young audiences.

     

    Apart from urban-international music, BIG CBS Spark will also introduce fresh Indian music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, latest hits and more. The music segments will complement the existing shows like Cheaters, Max, Smash Cards, Oblivious and Real TV.

     

    In connecting with its audiences on ground, BIG CBS Spark will also feature college festivals, music concerts, youth fests, music launches and the likes. The channel will also offer a platform for young and upcoming artists to be showcased on the channel.

     

    With the youth as their audiences, the channel will see heavy use of social media to connect with audiences and already has in place a series of communications on the digital platform to engage with them.

     

    The sharpening of music content also comes from a deep understanding and in-depth research of what the audiences seek for entertainment. In gearing for digitization which is in the anvil, the channel is ensuring that it caters to the requirements of quality and variety for audiences while offering a value proposition to its operator-partners. This new offering compliments Reliance Broadcast Network’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.

     

    A joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV launched 3 English language entertainment channels, marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel entry into India.

     

    The themed channels targeted at India’s fast-growing, upwardly mobile population are BIG CBS Prime, BIG CBS Spark and BIG CBS Love.
    Reliance Broadcast Network Limited has a multi-media play in the spaces of Radio, Television, Intellectual Property, Out of Home and Television Production, and specializes in creating & executing integrated solutions for clients, across the country. CBS Studios International, the leading supplier of programming to the international television marketplace, is a division of CBS Corporation,