MxMIndia

Tag: Big CBS Prime

  • Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan

    Big CBS expands reach in 1mn+ HSMs

    By A Correspondent

     

    Riding on the back of digitization Phase II, the male-centred channel Big CBS Prime has expanded reach to more than a million towns across HSMs. The channel has inked deals with leading distribution platforms and will reach 30 million households across the markets of Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh, Rajasthan and eight metros.

     

    Key distribution deals across HSMs, which enhance the channel’s reach in the markets thereby increasing sampling opportunities as follows:

     

    Market Towns Distribution Platforms Penetration (%)
    Gujarat 1mn+ Ahmedabad, Surat, Rajkot, Vadodara GTPL 100%
    Punjab 1mn+ Amritsar, Jalandhar, Ludhiana Fastway 100%
    Punjab 0.1 to 1mn Chandigarh Fastway 100%
    Maharashtra Pune, Nashik, Nagpur, Aurangabad Hathway, IN Cable 75%
    Madhya Pradesh Bhopal, Indore, Jabalpur DigiCable, SITIcable 60%
    Rajasthan Jaipur, Jodhpur DigiCable, Den 60%
    Uttar Pradesh Agra, Kanpur, Allahabad, Lucknow, Meerut, Varanasi Digi Cable, Moon Cable, Sea cable, Silverline Partially

     

    Anand Chakravarthy

    Anand Chakravarthy, Business Head, Big CBS Networks, said, “With the launch of the Hindi language feed, BIG CBS PRIME now expands into 1mn+ HSMs in the country, expanding its audience base. The channel has seen very encouraging results over the last few weeks, since launch of the language feed in metros, and we expect to get an even better response in HSM’s. We are sure that the channel will build a strong viewer base ensuring better ROI for marketers and advertisers.”

     

    The channel, which is already available on all leading DTH platforms and national MSOs in metros, has now inked deals with regional MSOs as well, making its feed available to a larger cross-section of male audiences, showcasing the best international content in a dual feed.

     

    This expansion will also ride on Reliance Broadcast Network’s recently launched consumer awareness campaign called ‘Choose Your Set Top Box Wisely’ / ‘Samajdhari se Chune, Apna Set Top Box’. The 12-week campaign, launched April 1, has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity.

     

  • Soon after the launch of its Hindi feed, the Big CBS Prime revamp aims to enhance appeal to male audiences across HSM markets, with young and vibrant packaging retaining the international look

    Big CBS Prime undergoes packaging revamp

    By A Correspondent

     

    English entertainment network Big CBS has unveiled an all-new packaging and logo for its marquee channel, Big CBS Prime. Following the introduction of Hindi feed on the channel, the revamped packaging aims to augment its reach through increased sampling among the Hindi-speaking male audiences across not only the country’s eight metros, but also the additional 38 cities that have recently adapted to Phase II of digitization.

     

    Rochak Kohli

    Big CBS Prime’s new packaging uses bright colours like magenta, red and purple, communicating the channel’s premium and aspirational positioning. Keeping the channel’s core target audience of SEC ABC 15+ male audiences, the new music bed for Big CBS Prime was created by Global Indian Music Award winning composer for 2013’s most-awarded song ‘Paani Da’ from Vicky Donor and 92.7 Big FM’s National Creative Head, Rochak Kohli.

     

     

    Anand Chakravarthy

    Elaborating on the new packaging of Big CBS Prime, Anand Chakravarthy, Business Head, Big CBS Networks, said, “Phase II of digitization has altered the dynamics of television viewing across India. The changing habits have enabled audience evolution – creating an opportunity for us to expand our reach in HSMs. The new packaging allows us to reach out to a wider set of audiences while creating mass appeal and maintaining the cutting-edge quality and the premium international look and feel synonymous with Big CBS Prime. The new colour palette makes for a young and vibrant look which is more relatable to our younger male audiences while creating a more exciting advertisement platform for our clients.”

     

     

  • The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros

    Big CBS network at No 1 in English GECs post DAS

    By A Correspondent

     

    The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, Reliance Broadcast Network Limited’s joint venture with CBS Studios International, consolidating its position as the premier English Entertainment Network amongst viewers across metros. A release from the company said that according to the latest TAM reports of week 51 (Source: Dec  16-22 Dec, Digital 4+ AA Sec A, Top 7 metros), Big CBS channels – Prime and Love – have topped the charts, registering a cumulative relative share of 28 percent among all other competing English GECs.

     

    For the same week, Big CBS Love has surpassed Star World and AXN with 3.33 GRPs compared to 3.04 (Star World) and 2.58 (AXN). (Top 7 Metros, CS SEC A 4+). The channel also garnered all 3 Top Positions in the Top Rated Programmes Charts, with Sex & The City, Excused & Life Unexpected among CS Females SEC A 4+, 7 Metros.

     

    According to latest TAM reports, the data also highlights the huge increase in the Relative Share, Reach and TSV of the Big CBS channels post DAS (Digital Addressability System) ie during weeks 48-51 (Market: Mumbai, Delhi and Calcutta. TG: CS 4+ Sec A) compared to the pre-DAS figures. The Relative Share of Big CBS Prime and Love increased by 93 percent and 192 percent respectively while the channels’ Reach increased by 86 percent and 124 percent. The TSV of both channels also registered impressive jumps with Big CBS Prime and Love logging 33 percent and 78 percent growth respectively.

     

    Anand Chakravarthy

    Anand Chakravarthy, Business Head, Big CBS Networks said, “The post DAS environment has demonstrated the power and impact of the Big CBS Network. With digitization any existing distribution advantages, legacy competitive channels had, is now nullified with the Big CBS channels available across every headend in the DAS markets. This combined with exclusive and the latest seasons of leading shows from the US, has delivered proven performance.”

     

  • The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels – BIG CBS Prime and Bloomberg TV India.

    BIG CBS Prime, Bloomberg TV to simulcast India’s Prime Icon

    By A Correspondent

     

    The BIG CBS Network is readying to launch its latest home grown property India’s Prime Icon which will be dual-cast across its targeted channels – BIG CBS PRIME and Bloomberg TV India. The show aims to get Indians choose their icons – successful and celebrated personalities who inspire and influence them the most! The USP of the property is that it allows people to choose their icons from across all sectors of life, be it sports, entertainment, business, politics or social welfare.

     

    With BIG CBS Prime and Bloomberg TV India, both targeting premium audiences, the show has been designed to ensure it meets the entertainment requirements of the upwardly mobile males, seeking this quality content. India’s Prime Icon will bring forth the lifestyle of Indian society’s elite personalities and evaluate them basis qualities which will make them the prime icons of the country.

     

    Speaking of the show, Anand Chakravarthy, Business Head, BIG CBS Networks said, “Our country boasts of some of the most influential men and women who are an inspiration, role model and icons for the people. India’s Prime Icon is a new concept, which has not been explored in the past and which indicates at an opportunity to connect with audiences. Both BIG CBS Prime and Bloomberg India are premium channels, making them perfect platforms to reach out to the right audience mix, both for this show as well as for marketers.”

     

    The show is designed to give audiences a peek about the life stories of some of India’s most distinguished men and women. Seagram’s 100 Pipers collaborates in this initiative. Bikram Basu, VP-Marketing, Pernod Ricard India,commented on this association, “Seagram’s 100 Pipers stands for True Legends. Our association with BIG CBS Prime’s India’s Prime Icon show reiterates our common values, and brings our brand closer to India’s true icons.”

     

    Recommendations for India’s Prime Icons will come from none other than the audiences themselves, through a voting system, and will see prominent personalities – from across business tycoons, sports personalities, entertainers, Bollywood celebs etc. making it to the list. Following this, an eminent jury will qualify the entries and shortlist the top 20 icons. The 20 icons will be revealed on the Channel each evening during prime time and a voting window will be kept open for 24 hours so that viewers can vote for their favourite icons, which decided the Top 10 icons.

     

    The Top 10 icons will then battle it out to the coveted title of India’s Prime Icon, with each episode unveiling one icon showcasing never heard before stories of their lives, style statements, achievements, sex appeal, philanthropy popularity and more…

     

    To ensure optimal reach, BIG CBS Networks has planned an extensive marketing campaign for the show. The network will engage audiences on multiple touch points ranging radio, television, out of home media and social media.

     

  • Three channel bouquet of BIG CBS now available to viewers of Dish TV

    BIG CBS Spark now on Dish TV

    By A Correspondent

     

    Close on heels of closing distribution deals for BIG CBS Prime and Love, the BIG CBS Network, a JV between Reliance Broadcast Network and CBS Studios International has inked the distribution deal for the third channel BIG CBS Spark on Asia’s largest DTH provider – Dish TV.

     

    Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV access to the best music mix from the international and Indian market spread across genres.

     

    BIG CBS Spark, targeted at the youth audiences and catering to their entertainment requirements, is loaded with music and peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.

     

    This deal takes the total reach of the BIG CBS Channels to a strong 42.5 million households, making sure it reaches its international English entertainment content to its relevant target audiences in India.

     

    With excellent synergies coming into play, the deal helps both businesses benefit with the digitization reform which is in the anvil.

     

    Speaking on the development, Salil Kapoor, Chief Operating Officer, Dish TV, said: “Dish TV, being the pioneer and market leader in DTH industry, has now the bouquet of Big CBS channels for all its valuable customers. We are proud to extend our partnership to the entire BIG CBS Bouquet – BIG CBS Prime, Spark and Love to our 12.5 million subscribers; Dish TV endeavors to bring entertainment at par best in terms of quality content, we hope that our alliance will mutually benefit each other.”

     

    Speaking on the alliance, Vishal Rally, Business Head, BIG CBS Networks said: “We are happy to have the BIG CBS Channel Network on Dish TV. This is part of our continued endeavour to reach the world-class content from India’s No. 1 English Entertainment Network – BIG CBS’s stable to audiences seeking English entertainment in India.”

     

    This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted 7 channel and is ready to maximize from the digital wave.

     

    An equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV, at start, launched 3 English language  Entertainment Channels marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel  entry into India. The themed channels targeted at India’s fast-growing, upwardly mobile population are branded BIG CBS PRIME, a premium general entertainment channel, BIG CBS SPARK, India’s first international youth entertainment channel and BIG CBS LOVE, India’s first ever international entertainment channel for the contemporary Indian couple.

     

    Dish TV is Asia’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dish TV has on its platform 330+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country.

     

  • To launch with English language feed; distribution deal with Lanka Broadband Network

    Big CBS Network’s channels expand reach into Sri Lanka

    By A Correspondent

     

    Big CBS Networks, a joint venture between Reliance Broadcast Network Limited and CBS Studios International, recently announced its expanded reach into the SAARC region, beginning withSri Lanka.

     

    The company offers its three-channel bouquet – Big CBS Prime, Big CBS Love and Big CBS Spark, and will target the 15+ English speaking audiences inSri Lanka. The channels will be available inSri Lanka, across cable platforms and key hotels in the English language. BIG CBS Networks will also evaluate the possibility of dubbing the content in local languages in the future.

     

    With a GDP of $64.047 billion and a growth rate of 6.5 per cent,Sri Lankais one of the fastest growing economies in the world. It has a youth literacy rate of 98 per cent with the highest literate population amongst developing nations, an indication of a fast-growing English entertainment seeking audience. With limited English entertainment options, the Big CBS Channels are designed to targetSri Lanka’s fast-growing, upwardly mobile population.

     

    The channels will be launched on a fixed licensee fee model and will ensure regular and streamlined revenue from the market which will add to the bottom-line of the JV. Also, the same satellite with existing feed being utilized for this expansion ensures no technical cost to the JV.

     

    At start, the channels will be distributed with the biggest cable operator Lanka Broadband Network but plans are on to soon launch across all platforms across the entire SAARC region comprising of Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan.

     

    Commenting on the same, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “This is a natural extension to make accessible the superlative content of Big CBS to audiences in the international markets. With audience demographics similar to those of urbanIndia, we are confident of the channels doing exceedingly well. As a business model, this is a cost neutral expansion enhancing the JV’s profitability.”

     

    The wide range of popular CBS content to be offered by the channels will include hits such asHawaiiFive-0, America’s Next Top Model, NCIS, Survivor, CSI: Crime Scene Investigation, 90210, Frasier, Everybody Loves Raymond, The Oprah Winfrey Show, Entertainment Tonight and more.

     

    Big CBS Networks Private Limited is an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences.