Bengaluru-based The Advertising Club Bangalore is back with its flagship event – The Big Bang Awards. It will be held on January 19, 2024.
Speaking about the occasion, Laeeq Ali, President of The Advertising Club Bangalore, said: “We are very happy with the overwhelming response from agencies for this year’s edition of the Big Bang Awards, which recognises the outstanding work that shapes our industry. While the advertising industry has faced challenges in recent years, it has also proven its resilience and adaptability at every turn. These awards are a tribute to the creative minds, strategic geniuses, and innovators who relentlessly push the boundaries of advertising. Join us for an evening of celebration, learning, and forging connections that will shape the future of advertising.”
Added Malavika Harita, Chairperson of Big Bang Awards: “This year we’ve chosen ‘Find the Balance’ as our theme – a challenge that resonates across every facet of life. We are not only excited to bring to fore the exceptional work submitted by agencies, but also to the inspiring voices offering their invaluable perspectives on navigating these ever-changing landscapes.”
The Advertising Club Bangalore announced its flagship event Big Bang Awards, celebrating excellence in the areas of creative, media, digital and marketing. The awards will be spread over four days, starting in mid-December.
Said Laeeq Ali, President, The Advertising Club Bangalore: “Over the last two decades, Bengaluru has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several homegrown agencies have also made a mark, making Bangalore the No 2 city for advertising talent after Mumbai.”
Added Malavika Harita, Chairperson of Big Bang Awards: “I have been involved with the Big Bang Awards for the last 20 years. This year we hope to see a lot of emerging creative, media and digital agencies with innovative and exciting ideas. Adding a category for marketing excellence will nicely round off the entire gamut of marketing activities covered.”
The Advertising Club Bangalore’s Big Bang Awards held its 24th edition on Friday in Bengaluru. The event received over 400 entries from 40 agencies and nine clients, spread over 12 cities in India.
Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards, totaling 35 awards. Hindustan Unilever Limited was declared client of The Year. Akanksha Advertising won the Healthcare Agency of The Year.
Said Laeeq Ali, President, The Advertising Club Bangalore: “As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seem to be emerging. Our theme this year ‘Breaking The Rules’ focused on recognizing the digital creative content that broke conventional rules in order to capture the new age consumer. Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No. 2 city for advertising talent after Mumbai.”
Added Malavika Harita, Chairperson of Big Bang Awards: “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.”
Said Arvind Kumar, Executive Director, The Advertising Club Bangalore: “With the success of this event, we feel this format of Two Big Bang Awards for excellence, one focused on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year.”
The Advertising Club, Bangalore’s ‘Big Bang Awards 2019 for Excellence in Creative & Content’, have received entries from 73 agencies and 7 clients, spread over 13 cities in India. The Advertising Club has roped in over 20 prominent advertising professionals to judge the entries. The Awards will be held on September 20 at The ITC Gardenia Hotel in Bangalore.
Said Laeeq Ali, President of The Advertising Club Bangalore: “As the Advertising industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. The advertising approaches of yesteryears are being challenged and there is a need to break a lot of the conventional rules in order to capture the new age consumer. We have therefore chosen our theme this year as ‘Breaking The Rules’.”
Added Malavika Harita, Chairperson of Big Bang Awards: “We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital. We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry,”.
Said Arvind Kumar, Executive Director of The Advertising Club: “This year, the much celebrated ad film-maker Prasoon Pandey will be delivering the key-note address. Sachin Sharma of Tik-Tok Ads will also be making a small presentation on how platforms like theirs are helping brands win hearts.”
The Advertising Club Bangalore has now split the Big Bang Awards into two parts to bring more focus and have key takeaways for the fraternity at large.
Big Bang Awards I event which is scheduled for September 20 and is exclusively for creative work. The entries are open online and the last date for entries has been extended to August 15, 2019.
Big Bang Awards II is devoted to media and wellness and will be held on November 15. Both the events will be held in Bengaluru.
Said Malavika Harita, Chairperson of The Big Bang Awards Committee: “This year we re-examined all the award categories to give the communication for specialised verticals like automotive, realty, consumer goods, social impact, their due. Digital communication is a part of every category. We have also rationalised the number of categories based on market trends. We have expert judges from all over the country and abroad and are very proud of the fact that for the last seven years our entire process from entry submission to judging is online ensuring a fair, impartial process.”
Speaking about the awards, Arvind Kumar, Executive Director, Ad Club Bangalore, said: “The decision to split the awards in to two events was prompted by the fact that Creative & Media have emerged as the two pillars of our industry and healthcare is a fast growing segment. We believe that two separate events will give the two core aspects of our business, the right focus”.
The Advertising Club Bangalore has announced a new Managing Committee and list of office bearers ahead of the Big Bang Awards 2018. The Executive Committee is headed by three time Past President R T Kumar, Managing Director of Oysters Advertising.
The new office bearers are Laeeq Ali, Director of Origami Creative who is named Vice President to take over as President of the Ad Club in 2019. Malavika Harita, CEO of Saatchi Focus continues as the Treasurer and Chair Person of the Big Bang Awards Committee. Akshar Peerbhoy, Director & CEO of MAA Communications and Southern Regional representative of AAAI, will be the Secretary with Navin Nair, a PR professional, as Joint Secretary.
Akshar Peerbhoy heads the Good Practices vertical of the club while the Programmes vertical is headed by Kishankumar Shyamalan, Managing Partner, Wavemaker. The Knowledge vertical is headed by Maya Chandra, a film-maker and founder of Maya, Bengaluru as Tina Manuskhani Garg, Founder and CEO of Pink Lemonade, heads the Image and Membership Management vertical and Arunava Seal, Chief & Creative Director of Bleu, the Sports vertical.
The other eminent members of the committee include Dilip Ashoka, Head of McCann, Bengaluru; Bindusara Ramachandra, a digital education professional from Unwebd.com; Ganga Ganapathi Pooviah, Vice President, Epsilon Bangalore; Sonia Serrao, Global Media Lead, Tata Global Beverages and Sneha Walke, Vice President South – Exchange4Media Group. Sanchayeeta Verma, Sr Vice President, Wavemaker Bangalore and Immediate Past President of Ad Club Bangalore continues as an active ex-officio member of the Executive Committee.
The Advertising Club, Bangalore’s Big Bang Awards will be held this year on Friday, September 15.
“The response we received this year is very good and we are gearing up for putting up a great event for our prestigious annual award night., said Sanchayeeta Verma, President of Ad Club Bangalore. “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries, Verma further added.
Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said We have put together a jury of over 50 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Research and Healthcare, to judge the entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy. The Big Bang Awards 2017 is presented by Colors Viacom18 and powered by The Times of India and Vijay Karnataka. Red FM is the Radio Partner.
​Prasanth Kumar, CEO, Mindshare South Asia and team winning the Media Agency of the Year award of the Advertising Club Bangalore
By A Correspondent
Ad Club Bangalore successfully concluded the 21st edition of its annual awards – Big Bang Awards for excellence in communication and media on September 23, 2016 at Jayamahal Palace, Bangalore. This year, the event wasn’t just confined to awards night but was conceptualised in a manner to encourage the ideology of Connected India, which was the theme of the event. The evening commenced with Nihaal Kashinath (Founder, IOT Bangalore), S Anand (Chief Executive Officer, Gramener) and Arunabh Kumar (Founder & CEO, The Viral Fever & TVF Media Labs) sharing their opinion and views as guest speakers on Internet of Things, Connected Data, and Connected Content respectively.
The programme hosted some leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Stark Communications was named Creative Agency of the Year. Mindshare and Maxus were the biggest winners of the night bagging awards for Media, Digital, and Social Media Agencies of the year, respectively. Saatchi and Saatchi Health won the Healthcare Agency of the Year. Tata Sky won the Client of the Year Award winning across several categories.
Commenting on the awards programme, Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India & South Asia, said, “We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity. I am happy that we were able to do so. Also, we had really interesting and spirited work which truly epitomised Connected India. Our heartiest congratulations to all the winners.â€
This year Big Bang awards were presented under four major categories – Creative, Media (Including Data & Tech), Digital, and Health. The awards assessment involved an online jury selection process. On the panel, 56 senior advertising, marketing, media, PR and digital industry experts and thought leaders were deployed by Ad Club. “We are the only Indian Ad Club using a sophisticated online jury process. Every jury member scores independently based on the facts presented in the entry form. No jury member knows who else is in his group and the identity of the entrant,†explained Arvind Kumar, Executive Director of The Ad Club Bangalore.
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Client of the Year
Tata Sky
Media Agency of the Year
(Covers Digital, Mobile and Traditional Media)
The Advertising Club Bangalore’s Big Bang Awards held its 24th edition on Friday in Bengaluru. The event received over 400 entries from 40 agencies and nine clients, spread over 12 cities in India.