By Our Staff
In a world where there was no Sula or York or Soma or Fratelli or some of the other various homegrown brands, there was Chateau Indage with its Riviera and various other wine brands. Or the premium champagne clone, Marquise De Pompadour.
Chateau Indage boasted of one or more wine bars (Ivy Bar?) where you could pair their wines with some cool eats. Its outlet at Narayagaon near Pune too had an interesting wine bar where one could consume the Chantili wine with country (gavthi) chicken).
Somewhere along the years, the wine maker’s brands faded away and the company reportedly went down under. But now, as the timeline on its website notes, 2023 is the year when Chateau Indage has made a comeback.
Now the late Shamrao Chougule-founded Chateau Indage has unveiled a new brand logo. In February 2023, according to a report on IndianWineAcademy.com, Integra Essentia Ltd announced that it had acquired the assets of Indage Vintners, earlier known as Chateau Indage for Rs 40 crore.
In a filing to the stock exchanges, the company (Integra Essentia) noted: “Integra Essentia Limited recently acquired the Chateau Indage Winery, as a part of its long-term business growth strategy and to strengthen its presence in entire supply chain spectrum of consumable goods. With the rise in disposable incomes, rapid urbanisation, access to reasonably priced domestic wines, the perceived health benefits of consuming low alcohol beverages, and changing consumer attitudes have led to a significant increase in wine consumption.”
On Wednesday (November 22), we received a communique on the brand refresh which is spearheaded by Asawari Pande, Marketing and Brand Manager at Oniv Beverages. Pande, as per her LinkedIn profile, has trained in wine and spirits and has worked with wine major Grover Zampa in the past.
Sharing his thoughts on the brand’s next chapter, Ajinkya Bidkar, Chief Designer Officer of Bidkar (which presumably has worked on the refresh), said: “As we chart an exhilarating new path, the unveiling of the new logo stands as a resounding testament to our commitment to heritage conservation, fearless innovation, and our profound connection to roots. We whole-heartedly invite everyone to embark on this thrilling journey where tradition merges seamlessly with innovation as we share our passion for wine with the world.”