MxMIndia

Tag: Bidisha Nagaraj

  • Commemorates eve with new offers and deals for its customers

    Café Coffee Day celebrates birthday with exciting offers for customers

    By A Correspondent

     

    Caf̩ Coffee Day (CCD) marks a key milestone this month Рthe brand celebrates its birthday as it completes 19 years of creating many moments for the young and young at heart. CCD commemorates this occasion by organizing a unique activity to create an excitement with its customers.

     

    As part of its 19th birthday celebration CCD has organized a surprise for its patrons. Consumers stand a chance to win freebies and discounts along with a mega bumper prize for one lucky winner.

     

    For a fortnight following the birthday, CCD will gift back an offer to each customer who bills at CCD which will be redeemable with their next visit to CCD. Customers will receive their offer via sms, the number which they will share with the café staff on request while placing their order. Once customers punch their bills they will receive a mCoupon of the offer. In exchange they will receive exciting treats. One lucky customer also stands a chance to win the grand prize – an all expense paid vacation to Coffee Day’s luxury resort in Karnataka, The Serai.

     

    Speaking on the occasion, Bidisha Nagaraj, Group President Marketing, Coffee Day said, “This month CCD completes 19 years of providing consumers all over the country a preferred place to hangout over a range of food & beverage offerings and we are very excited about it. Over the years, CCD has become synonymous with the coffee drinking experience in India and today has a significant following amongst the youth in the country. We wish to celebrate this milestone with our CCD fans with a special offer where we will be giving away a range of exciting treats including a free stay at one of our resorts.”

     

    CCD’s special birthday celebration will run across 700 cafés in the top seven cities of India which are Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Pune, Chandigarh and Ahmedabad.

     

  • Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties

    Sunny Side Up bags creative mandate for Qyuki.com

    By A Correspondent

     

    Somak Chaudhary

    Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties. The six year-old agency with offices in Hyderabad and Bangalore will be involved in supporting the platform with its online campaigns for promotion and building sustainable digital assets.

     

    An initiative of Shekhar Kapur and AR Rahman, Qyuki.com intends to look at the new paradigm in social media by helping people follow their creative interests. And Qyuki will be supported by Sunny Side Up in finding newer ways of engaging with the platform’s growing user base.

     

    Qyuki.com is targeted at Indian youth residing in Tier 1, 2 and 3 markets, and Indian diaspora, aged 18 to 35 years. According to Bidisha Nagaraj, Qyuki’s Chief Marketing Officer, “The platform aims to unlock the creative potential of India by empowering people’s self-expression and enable them to build their creative identity. At Qyuki, Indian youth come together to experience differentiated content created by masters. They also get an opportunity to interact, learn and co-create content with creative experts with a potential of themselves becoming brands of the future. In Sunny Side Up, we found a partner who understands the need of a unique platform like Qyuki to continuously stay relevant to its target”.