By Our Staff
Sharpener, a creative design agency based in Mumbai, has partnered with beverage brand Jimmy’s Cocktails for rebranding. Through the engagement, Sharpener will support Jimmy’s Cocktails in bringing out the brand’s qualities into their packaging and design.
Commenting on the engagement, Hetal Ajmera and Bianca Bianca D’sa Vincent, Founders, Sharpener, said: “Jimmy’s Cocktails is an iconic beverage brand helping Indians to #BringTheBarHome. A cocktail is not just a beverage but rather a journey. With their flavors and aromas, ingredients that go well together engulf all your senses. You go into the rabbit hole and through the looking glass, to a whimsical and fantastical place. Jimmy’s Cocktails has taken this experience, made it a thousand times better, and put it in a bottle. However, even though their products were distinct, their identity required a fresh and unique approach that would give the brand a higher recall value. Sharpener stepped in and decided to turn the real into the surreal and bring out all these brand qualities into their packaging and design.”