MxMIndia

Tag: Bhuvan Bam

  • Conceptualised by Lintas India, #HalkaRakhYaar campaign features the launch of AIR range

    Bhuvan Bam makes a point in latest ad film for Lenskart.com

    By A Correspondent

     

    Lenskart.com has unveiled its ad film with digital star and brand ambassador Bhuvan Bam to launch its AIR range of eyewear.

     

    Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said: “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

     

     

  • Bhuvan will be promoting all products and bringing to light the creative process

    Arctic Fox appoints Bhuvan Bam as brand ambassador

    By A Correspondent

     

    Backpack-maker Arctic Fox has appointed YouTube star Bhuvan Bam of BB Ki Vines as its brand ambassador. Bhuvan will be promoting all products and bringing to light the creative process that went into making the backpacks.

     

    Expressing his thoughts on the association Founder & MD Arctic Fox India Sridhar Thirunakara opined, “Just the way Michael Jordan played a crucial part in building the brand for Nike in its early times; we believe Bhuvan Bam will pay the same crucial role in building brand Arctic Fox. The animal Arctic Fox itself has been our brand ambassador always. However, when we read about Bhuvan Bam, his hustle and his success story, we couldn’t think of any other person who could fit in with the philosophy of our brand better.”

     

  • Lenskart, the retail eyewear platform has roped in Bhuvan Bam from BB Ki Vines to be their first ever male brand ambassador

    Bhuvan appointed brand custodian for Lenskart

    By A Correspondent

     

    YouTube star Bhuvan Bam has been signed on by Lenskart as brand ambassador. Lenskart disclosed that Bhuvan’s digital content appeals to the youth and aligns with their brand image.

     

    Commenting on why Bam as brand ambassador for Lenskart Peyush Bansal, Founder and CEO, Lenskart.com said: “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a gamechanger in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”

     

     

  • Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India

    Mivi announces Bhuvan Bam as its brand ambassador

    By A Correspondent

     

    Mivi, the electronic gadgets brand, has announced Bhuvan Bam, a popular YouTube personality, as its brand ambassador. As part of this association, Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.

     

    Announcing the association, Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi said: “We are extremely thrilled to sign on Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. A singer, comedian, YouTube megastar and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solve the problems of durability and performance without sacrificing on product design and aesthetics. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.