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Tag: Bhushan Khot

  • Unveils enhanced brand promise and a new look

    TV9 Marathi refreshes

    By Our Staff

     

    TV9 Marathi, the Marathi news channel from TV9 Network, has unveiled a new look and brand positioning – “Kaalji Tumchi Hith Maharashtrache” (Viewer’s Concern and In the interest of Maharashtra).

     

    The channel is celebrating its 12th anniversary in January 2021 and has evolved from a Mumbai-centric offering to pan-Maharashtra channel.

     

    Said Barun Das, CEO, TV9 Network: “Every business needs to repivot to align itself with the evolving consumer interest. TV9 Marathi, having emerged as the viewers’ choice in the state in the last 12 years, is all set to restage for the Marathi audience. The new brand promise is firmly rooted in the regional pride of Maharashtra and makes a compelling pitch for further progress of the state.”

     

    Added Umesh Kumavat, Editor-TV9 (Marathi): “We try to deliver every news which concerns Maharashtra & its viewers. We will cover every important aspect of news which includes both urban as well rural sector at breath taking speed without compromising its authenticity”.

     

    Said Bhushan Khot, Business Head- TV9 (Marathi): “The new brand positioning is very well aligned with the core philosophy of TV9 Network as a group. Being a part of India’s No.1 News Network, we have a responsibility of delivering news which is not only credible but also concerns with the people of Maharashtra. Be it political, social or day to day happenings, news which provides value to the viewers are at the core of our brand promise. The Brand Campaign, focuses on the new positioning & the programming, will have 360-degree marketing plan which includes TV, Digital, Outdoor, Print & Radio”.

     

  • The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled

    Zee 24 Taas sports new look

    By A Correspondent

     

    After seven years of being on air, Zee Media Corp’s Marathi news channel Zee 24 Taas gave itself a facelift with a new tagline and logo.  The brand promise of ‘Stay One Step Ahead’ (Raha Ek Paul Pudhe) from its existing position of ‘One Step Ahead (Ek Paul Pudhe) was also unveiled.

     

    Speaking on the occasion, Alok Agrawal, Chief Executive Officer, Zee Media Corporation, said: “In keeping with our core philosophy to innovate to stay ahead, the new look of Zee 24 Taas is a step in the right direction. We are confident that the new identity will be applauded by the viewer which is rich in content and vibrant in look.”

     

    A 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging along with anchor presentation and news delivery has been planned. “The need for this repositioning emerges from the fact that current generation is action oriented and Zee 24 Taas, as a responsible news channel, always takes care of viewer aspirations to stay relevant,” said Bhushan Khot, the channel’s Business Head. The brand film of the theme ‘Raha Ek Paul Pudhe’ will be launched on February 12 on the occasion of channel’s seventh anniversary.

     

    Added Editor-in-Chief Dr.Uday Nirgudkar says, “We are relaunching the channel to finetune ourself to reflect on the changing needs of viewers. We have always been viewer-focused and viewer-centric hence our new offering will be more qualitative and focused.”