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Tag: Bhumi Pednekar

  • For the launch of Christmas and End of Season Sale

    Bhumi Pednekar collabs with Phoenix Mills

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Bhumi Pednekar (@bhumipednekar)

    The Phoenix Mills Ltd has collaborated with Bhumi Pednekar for the launch of its Christmas and End of Season Sale.

     

    Said Rashmi Sen, COO, Phoenix Mills: “Phoenix Malls will transform into a winter utopia with activities like Christmas markets, cake-making, Santa parades, and live music. “We are thrilled to present this year’s Christmas decor and festivities. Our aim is to create a magical experience for shoppers, bringing joy and festive spirit of Christmas at each Phoenix mall. We’ve curated several unique decorations including the towering Christmas trees and organized exciting events to ensure that families can create cherished memories during this special season. We invite everyone to join us in celebrating the holidays with warmth, love and the community spirit.”

     

    Added Mayank Lalpuria, Senior VP, Marketing, Phoenix Mills Ltd: “This collaboration with Bhumi Pednekar signifies more than just a marketing alliance; it’s a celebration of shared values and a commitment to creating memorable moments for our shoppers. From Christmas Décor, Christmas Market, to the much-loved End of Season Sale, the irresistible Flat 50% off deals and the tech lover’s paradise, the Electronic Sale, we’re bringing an array of exciting offers to our shoppers. This collaboration is not just about products; it’s about curating an experience that embodies the spirit of unbeatable savings and experiences.”

     

  • A dedicated virtual store for sustainable products

    Dia Mirza & Bhumi Pednekar champion for new Flipkart Green

    By Our Staff

     

    Flipkart, introduces ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle.

     

    Dia Mirza and Bhumi Pednekar Spread Awareness about making environmentally-conscious shopping decisions on ‘Flipkart Green’.

     

    With over 40 brands and counting and more than 30,000 sustainable products, ‘Flipkart Green’ will be a dedicated section on the Flipkart platform, for globally certified sustainable products from categories such as beauty and makeup, grooming, healthcare, food, home decor, sports, fashion and more. Through this introduction, the platform aspires to bring about a positive impact and create a shared value for the community and the planet.

     

  • Bhumi Pednekar supports menstrual hygiene education for young girls across India

    Whisper rolls out new film for ‘Keep Girls in School’ movement

    By Our Staff

     

    Whisper sanitary pads launched its new film titled ‘The Missing Chapter’ as part of its #KeepGirlsInSchool movement.

     

    Talking about the movement, Akhil Meshram, Senior Director, Category Leader, Whisper, Indian Subcontinent at Procter & Gamble, said: “At Whisper, we have been committed towards increasing awareness around menstrual hygiene management and period education for the past 25 years. The ‘Keep Girls in School’ (KGIS) movement, launched two years ago, has taken this commitment forward to also address how young girls and their families don’t need to look at periods as taboo. This year, by scaling up KGIS 3.0, we seek to ensure that 100% of all adolescent girls in the country are educated on menstrual hygiene so that no girl is forced to drop out of school due to her period.”

     

    Continuing to share her support for the movement, Bhumi Pednekar commented, “It has been a pleasure to work closely with Whisper®’s #KeepgirlsInSchool movement to drive awareness about the importance of menstrual hygiene education for young girls across India. The pandemic has prevented many young girls from gaining awareness and accessing menstrual education resources, which could have helped them understand what their bodies are going through. I am glad that in its third year, #KeepgirlsinSchool is addressing this imbalance in their educational experience, and I hope together we can help young girls across the nation understand their bodies and their menstrual health braising awareness about the Missing Chapter.”

     

    Speaking about the campaign Rajdeepak Das, CEO & Chief Strategy Officer – South Asia, Leo Burnett, said, “This year Project Missing Chapter addresses an important aspect of why 1 in 5 girls drop out of school – no menstrual education. A simple chapter on menstrual hygiene can make a huge impact for these girls. Our film narrates how three girls, armed with a symbolic red paper are spreading information and awareness on menstrual hygiene. Whisper® is the perfect example of a HumanKind brand, and we are very proud to be working with them on this mission.”

     

  • Campaign features Bhumi Pednekar, Mandira Bedi & Samantha Prabhu

    Neeman’s footwear launches sneakers with 100% recycled PET bottles

    By Our Staff

     

    Neeman’s, a footwear brand that uses natural, renewable and biodegradable fibre, has launched of ‘ReLive Knits’, a shoe made with 100% recycled PET Bottles. A digital film was curated with Bhumi Pednekar, Mandira Bedi and Samantha Prabhu for the launch. The videos highlight the ethos of Neeman’s and its latest collection.

     

    Said Taran Chhabra, Founder, Neeman’s: “We are delighted to give India ReLive Knits, a unique shoe that is made with 100% recycled PET bottles. With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style. As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4% of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with 8 PET bottles, and so far, we have recycled more than 1 million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time.”

     

  • The campaign will feature Bhumi Pednekar

    Canara HSBC OBC Life Ins launches digital campaign “#heroesofmycity – meformycity 3.0”

    By A Correspondent

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has launched its new digital campaign- #heroesofmycity.

     

    The two-month campaign is an extension to the initiative #meformycity which was launched in 2018 by the insurance company.

     

    Said Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance: “This year, we make the #meformycity initiative bigger and better by moving from the physical to digital presence. Through this, we aim to take forward our brand’s promise to the society by honouring people who redefined heroism during these testing times of lockdown. We want to encourage people to join our initiative and share inspiring stories of such heroes whose kindness and courage need to be applauded.”

     

    Added Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance: “During the lockdown I learnt about many real-life heroes near me – from Jatinder Singh and his family who performed last rites for unclaimed covid-19 patients to Twinkle and Himanshu Kalia – The Ambulance Man & Woman of Delhi – ferrying patients to hospitals. Real heroes are all around us and through #HeroesOfMyCity campaign we want to bring about inspirational change while connecting with the people across India. As the face of the campaign we have Bhumi Pednekar, who is not only a celebrity with mass appeal but also a social activist spreading awareness and supporting various social causes.”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    Procter & Gamble brand Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. To bridge this gap, Whisper reinforces its pledge to double the impact of their existing menstrual hygiene education program by reaching five crore girls by 2022.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

     

     

  • Fitness Icons and Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar greenlight #TheNutriMovement Campaign

    India cycles its way to health through #TheNutriMovement campaign

    By A Correspondent

     

    Britannia NutriChoice is advocating consumers to make good choices not just in their snacking habits but for their overall fitness and activity. Actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign in encouraging people to make a healthy start and participate in the movement.

     

    Said Vinay Subramanyam, Head-Marketing, Britannia Industries while talking about the initiative: “NutriChoice launched the #TheNutriMovement to motivate people to take small steps towards a fitter, more fulfilling life and discover the ‘power of a good choice’. We encouraged people across the country to take up a near zero- barrier sport like cycling. We brought on board influencers like Bhumi Pednekar and Vidyut Jamwal who are icons of physical fitness. As a part of the campaign, cyclists across 23 cities in the country cycled over 9500 kms, which was 3x of our target! We will continue to drive similar initiatives that nudge people to adopt a healthier way of life.”