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Tag: Bhavishya Kelappan

  • Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty

    Mia unveils new digital film to promote its Facets Collection

    By A Correspondent

     

    Mia by Tanishq has announced the launch of its Facets Collection and a TVC to promote it, conceptualised by Fryed Advertising.

     

    Speaking about the collection, Bhavishya Kelappan, Brand Head, Mia by Tanishq, said: “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery, she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

     

    Added Prahlad Nanjappa, Partner, Fryed Advertising:  “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realise that they’re all the same person, and her many moods interacting with each other.”

     

     

  • The jewellery brand has launched a series of videos of under their unique brand campaign

    Mia by Tanishq launches #MeInAction

    By A Correspondent

     

    Mia by Tanishq, has launched a brand campaign, #MeInAction, which celebrates the women of today. To truly bring their #MeInAction brand campaign to its finest, the brand has collaborated with three iconic celebrities of the digital space; Sobhita Dhulipala, Shriya Pilgaonkar and Maanvi Gagroo from the fame of ‘Made in Heaven’, ‘Mirzapur’ and ‘Four More Shots Please’, to launch a series of 12 videos, with each video individually introducing women from different walks of life.

     

    Said Bhavishya Kelappan, Business Head, Mia by Tanishq: “The modern Indian woman of today is always on the move, putting her thoughts into action. To celebrate these dynamic thinkers, Mia is proud to launch the new #MeInAction video series, which highlight the unique personalities of each woman, and how they give life to their ideas. They always bring their very best to the table, and Mia wants to take this opportunity to be the perfect platform for all the women out there to come forward and share their own inspiring stories.”