MxMIndia

Tag: Bhavish Aggarwal

  • For the record, Foodpanda was acquired by Ola Cabs in December last year

    Happy mcgarrybowen bags Foodpanda’s creative duties

    By A Correspondent

     

    Following a multi-agency pitch process, online food delivery marketplace Foodpanda has awarded its creative mandate to Happy mcgarrybowen. For the record, Foodpanda was acquired by Ola Cabs in December last year.

     

    The pitch for the creative mandate included both advertising and design disciplines, as the startup looks to revamp its identity after the alignment with Ola.

     

    Said Bhavish Aggarwal, CEO, Ola Cabs: “At Foodpanda, our mission is to connect deeper with our love and passion for food, and build not just a great delivery experience but also a great food experience. We trust that Happy mcgarrybowen would be able to take that narrative and ethos to the world with strong design and visual communication capabilities.”

     

    Added Anshul Khandelwal, Head of Marketing- Foodpanda: “We distinctly understand the need to build a strong and differentiated brand that people love. Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India. Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”

     

    On winning the business, Kartik Iyer, CEO, Happy mcgarrybowen said: “In a time where the market has already been created, we are proud to have won the mandates in such a competitive environment. We’re raring to go and leap ahead with Foodpanda right to the top.”

  • As Chief Communications Officer, Viraj would be reporting to co-founder & CEO, Bhavish Aggarwal

    Ola appoints Viraj Chouhan to head comms

     

     

    Viraj Chouhan

    Ola has announced the appointment of Viraj Chouhan as its Chief Communications Officer (CCO). Chouhan was most recently, Executive Director of Corporate Communications at MTS India.

     

    As Chief Communications Officer, Chouhan would be reporting to Ola Co-founder and CEO, Bhavish Aggarwal. Anand Subramanian, who was leading the Communications mandate thus far, will be moving into a new role within Ola.

     

    Bhavish Aggarwal, Co-founder and CEO at Ola, said, “I’m excited to welcome Viraj onboard to lead Ola’s Corporate Communications efforts. I’m looking forward to working with him to share the Ola story and vision across customers, driver partners, employees, and the nation and world at large! Our aim is to build Ola as a brand and organisation that every customer  identifies with and takes pride in.”

     

    Viraj Chouhan, on his appointment as CCO, Ola said, “I am thrilled to join Ola and be part of this growing internet conglomerate. Ola has not only positively elevated India’s mobility experience, but is also a key driver of our country’s digital economy at large. Ola’s mission of building mobility for a billion people will have a lasting impact on our nation’s development. And that is what makes the Ola story so inspiring and deserving, to be taken to every stakeholder and citizen. I’m eager to join the Ola team in this mission!”

     

     

  • In a first of its kind partnership, will leverage their ecosystems to build innovative solutions that enhance customer convenience and add to the service experience

    Airtel and Ola join hands to roll out integrated digital offerings for customers

    By A Correspondent

     

    Bharti Airtel announced a strategic partnership with Ola to offer a range of digital services to customers. Airtel and Olawill bring together their respective platforms and reach to co-create a comprehensive ecosystem to address India’s growing communication and mobility needs. In addition, Ola will leverage Airtel’s integrated suite of enterprise services to power its operations, while Airtel will leverage Ola’s vast network of hundreds and thousands of driver partners.

     

    Said Gopal Vittal, MD & CEO (India & South Asia) Bharti Airtel: “At Airtel, we are constantly innovating to build products and partnerships that accelerate the development of India’s digital ecosystem. We are delighted to partner Ola to enable a seamless digital experience for customers. Both companies have strengths that complement each other and this offers massive scope to co-create exciting products and solutions for customers. Ola will also benefit from Airtel’s extensive retail network and our integrated suite of world-class connectivity solutions for businesses that help them drive growth through better efficiency.”

     

    Added Bhavish Aggarwal, CEO and Co-founder at Ola:“At Ola, we are always focused on innovating and building on the mobility experience for customers as well as driver partners. This first-of-its-kind partnership brings a host of offerings from two massive ecosystems together. Airtel will integrate its offerings across payments, content, PoS networks, and more with Ola’s offerings for its large customer and partner base. We see this as a win-win for partners and customers of both brands, bringing increased convenience and access to mobility as well as connectivity at the same time.”