By Our Staff
DIY.org, which has been in the learning space for kids, has expanded its content portfolio to launch DIY TV, an S-VOD platform exclusively for kids.
Said Bhavik Rathod, Co-founder, and CEO of DIY.org: “Bringing DIY TV within the product that’s geared towards EdTech is a big bold bet we are making as a company, both from a learning perspective and as a business model. We are constantly understanding more about how kids interact with content and technology, and since our acquisition of DIY earlier this year, we have been able to grow 7x in just the last six to eight months, finding a product-market fit with a change in model.”
Added Tripti Ahuja, Co-founder, and COO at DIY.org: “There’s no hiding from the fact that kids now consume content across different formats, and our endeavor at DIY is to explore the Why’s of it all, and we hope to give kids access to the content they can take inspiration from, and tie it back to the See-Do-Share model that has been so successful on the platform for so many years. In a year alone, DIY has been able to grow globally, capture a wider audience, and has increased its content offering, with the introduction of DIY TV – all within a safe digital environment that kids can access and enjoy, and learn from.”
Uber Eats, the food delivery platform has announced the appointment of actor Alia Bhatt as its brand ambassador. India will be the first country for Uber Eats globally to have appointed a brand ambassador.