MxMIndia

Tag: Bhavesh Somaya

  • The range has an interesting range of games in a new format

    Hasbro rolls inaugural campaign in India

    By A Correspondent

     

    Hasbro, a global play and entertainment company has introduced the ‘Grab and Go’ range of games in India with its latest television commercial.

     

    Said Bhavesh Somaya, Country Manager, India and Middle East, Hasbro: “At Hasbro, we are constantly innovating and reimagining our brand portfolio to bring the best play experiences for parents and kids in India. Keeping in mind the role of toys and games in the lives of our consumers especially during key moments, we developed this range that consumers of all ages will enjoy. The Grab and Go range ensures an exciting and interesting gaming experience anytime, anywhere with family or group of friends/ With the range of popular games in a travel friendly version, we aim to bring different generations of families and friends together for fun and meaningful interactions.”

     

    The script and storyboard were developed by Cake Mix Studios, Hasbro’s in-house creative agency. The film has been created and developed by Workship Creative Solution, a content company based in Mumbai.

     

     

  • The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"

    Smirnoff urges consumers to party with ‘unfakeit’

    By A Correspondent

     

    Smirnoff Experience is set to redefine rules of partying with its brand new philosophy of ‘unfakeit’.  In its first edition last year, Smirnoff Experience created Indian music history by becoming the first festival with a visceral multi-sensory experience for the audience and is now taking the next step with ‘unfakeit’ philosophy. This campaign is being kick-started with an exciting TVC, based on the insight that “life is best, when stripped of rules and trying too hard”.

     

    The new TVC follows four out-to-be-noticed young men and women who end up at a real party where they discover that real fun can be far more enjoyable when it is sans any pretence and without the pressures of people judging. The film seeks to defy the recent norms of superficiality and encourages them to get rid of the pretence and be real to have a good time.

     

    Talking about the new campaign, Bhavesh Somaya, Director of Marketing and innovation, Diageo India, said, ” With unfakeit, we want to challenge the current norms of partying that constantly focus on looking a certain way and doing what everyone else is doing. Smirnoff exists to ignite effortless fun times and the campaign is a strong call for being real to have effortless fun at every party. We hope to become a catalyst for a cultural shift through our philosophy of unfakeit that will come alive in our new TVC and all our communication going forward.”

     

    As the creators of the campaign, McCann team shared: “In a world of selfies, likes and pokes one really wonders how social is a social network. We live in a world where broadcasting your life seems to take precedence over living a life. The film is an attempt to capture the spirit of real fun, real parties and enjoying life by dropping the mask.”

     

  • The campaign is a witty take on those unsung heroes who shaped the world as we know it

    VAT 69 gaming portal unveils ‘Be One in a 100’ campaign

    By A Correspondent

     

    Diageo India’s renowned brand Vat69 has announced the launch of its new campaign ‘Be One in a 100’ for its gaming portal Vat69.in. The campaign brings alive Vat69’s brand philosophy “Exhorting men to succeed by doing things differently” in an innovative manner.

     

    Taking a unique stance, the Vat69 gaming portal TVC salutes those distinctive people who found their ‘Eureka’ moment from an unnoticed or a missed opportunity. It represents that genius who is proficient enough to innovate rather than invent!

     

    The campaign will begin with two TVCs that will be launched in succession this week. The first pays respect to the one great mind that discovers the use of an elastic band for a bowtie while other men get tied up in knots. The second TVC is a tribute to that one man who invented a pointy stone for fishing while other men kept failing with flat stones. His wit helped him resolve the issue of fishing by simply thinking differently.

     

    Commenting on the launch of this innovative campaign, Bhavesh Somaya, Marketing & Innovation Director, Diageo India mentioned, “The new brand campaign- ‘Be one in a hundred’, for the gaming portal Vat69.in is an ode to those unsung heroes who shaped the world as we know it. In true Vat69 style, the set of humorous yet witty commercials depict that competitive spirit combined with simplicity and intelligence provide the best solutions. Through our narratives we have reimagined historic events that lead to moments of ingenuity. The TVC’s promise to be captivating and witty taking the audience back in time.”

     

    Russell Barrett, Chief Creative Officer mentioned, “With this campaign, we decided to celebrate the greatest uncommon men of history. We chose men who decided to stand out, to rise above the rest and who broke away from the herd. Vat 69.in the gaming portal will be the champion of these quiet heroes and pay homage to these men in an ironic and witty way. Our ideas will continuously celebrate that one man in a 100 who was brave and brilliant.”