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Tag: Bhasker Jaiswal

  • A media insight tool

    Dentsu Intelligence Dashboard (DID) launched

    By Our Staff

     

    Dentsu India launches Dentsu Intelligence Dashboard (DID) – a media insight tool, to enable planners and clients to swiftly comprehend the latest competitor data and expedite the decision-making process. The tool provides integrated data analysis on Online and Offline media spends, Gross Rating Points (GRP), and Impressions in an auto mode.

     

    Commenting on the tool launch Anita Kotwani, CEO Media, South Asia, Denstu said: “At Dentsu, we are on a journey that requires us to compete with ourselves. Our determination to break our records ensures that we invest in building one-of-its-kind cutting-edge solutions for our clients. The tool is certainly a game changer & one-stop go-to for our clients. Media pulls a massive chunk of financial budgets for every brand and the slightest deviation in seeking the true picture could ruin all their efforts. Dentsu Intelligence Dashboard simplistically offers data insights that are accurately curated in an easy-to-understand format and save resources. The launch of this tool is just the beginning of the many firsts that we are working towards.”

     

    Bhasker Jaiswal, Chief Operating Officer, Media, Dentsu India added: “We believe in upgrading our practices to best serve our clients and people. Dentsu Intelligence Dashboard is also proof of our commitment to contributing to the industry at large.  The first-ever tool in the market that integrates data from multiple data sources, alleviates the workload and enables better focus on strategizing. It goes way beyond a simple dashboard and gives planners/clients a readymade competitive overview for Digital as well as TV GRPs which will certainly make it a must-have for all brands.”

     

    Pankaj Bhatlawande, Vice President – Media Analytics, Media, Dentsu India said: “Built on scalable architecture and powered by new-age technologies, the Dentsu Intelligence Dashboard will deliver unparalleled competitive intelligence to media planners. Using serverless technologies like BigQuery enabled data transformation of RLD data, and GRP calculations at scale and reliability. We are certain of this being a game-changer which will elevate marketing strategies to newer heights and redefine business approaches in this digital age.”

     

  • To lead integration, transformation, and operational excellence agendas

    Dentsu onboards Bhasker Jaiswal as COO, Media

    By Our Staff

     

    Bhasker Jaiswal
    Bhasker Jaiswal

    Dentsu India has announced the appointment of Bhasker Jaiswal as the Chief Operations Officer, Media, Dentsu India. As a member of the executive team, he will report to Divya Karani, Chief Executive Officer, Media, Dentsu South Asia.

     

    In his new role, Bhasker will lead integration, transformation, and operational excellence agendas while driving innovations and excellence for Dentsu clients and businesses through its three award-winning media agencies; Carat, iProspect and Dentsu X. He will work closely with Karani to deliver business transformation, set up and standardise operations and systems, govern product leadership, and enable sustainable revenue growth.

     

    Divya Karani
    Divya Karani

    Speaking on the appointment, Karani said: “Bhasker joining the team here in India is another great step on our journey to become the go-to network of choice for brands in India. His impressive track record, savvy business judgment, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration.”