MxMIndia

Tag: Bhaskar Choudhuri

  • To lead marketing functions across consumer, commercial, tablets, and services portfolios

    Lenovo appoints Chandrika Jain for marketing

    By Our Staff

     

    Chandrika Jain
    Chandrika Jain

    Lenovo, the global technology company, has appointed Chandrika Jain as Marketing Director. Based in Bengaluru, she will lead the marketing function across the consumer, commercial, tablets, and solutions & services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance). Chandrika has more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India.

     

    Commenting on the appointment, Shailendra Katyal, Managing Director, Lenovo India, said, “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand. I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to have her an enriching experience at Lenovo.”

     

    Added Bhaskar Choudhuri, Executive Director, Marketing, Lenovo Asia Pacific: “Lenovo is undergoing a fundamental transformation that will take us beyond our current position as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India. In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of Smarter Technology for All.”

     

  • The company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products

    Lenovo hands over digital mandate to Performics

    By A Correspondent

     

    Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Lenovo has the distinction of being the largest personal computer (PC) manufacturer in the world serving customers in more than 160 countries. The brand has re-invented and invigorated the personal computer category and has changed the way consumers perceive computing devices.  In the past decade, the company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products.

     

    Mayoori Kango

    Mayoori Kango, Managing Director, Performics. Resultrix says, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

     

     

    Bhaskar Choudhuri

    Bhaskar Choudhuri, Director Marketing, Lenovo India says “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership.”

     

  • Celebrates 'the progressive mindset' which challenges the status quo in everyday life

    Lenovo’s #GoNew campaign urges young professionals to do more

    By A Correspondent

     

    Lenovo has launched its latest TVC featuring its convertible PC brand YOGA. The campaign, themed #gonew, features a TV commercial and one long form digital video. With this campaign, Lenovo celebrates these forward looking individuals who are always progressing, unstoppable in their conviction and ambition to forge their own path and to bring about positive change in the world they inhabit. Their attitude resonates with Lenovo brand that challenged the conventional laptop design and conceptualized the convertible category with its YOGA range.

     

    The digital film titled #newprofessional opens with a young professional spending time with special children in school. The video showcases the attitude of new generation of Indians who put as much focus on passion and doing good, while balancing the tight rope of demanding careers. It also interestingly weaves in YOGA 900 which becomes the kids’ new toy as the man shows them all the ways in which the YOGA900 is more than just a laptop. The TVC titled #newfresher opens with a very stylish man about town entering a college. The sleek, stylish and flexible YOGA 900 he is carrying with him accentuates his style quotient and he quickly grabs everyone’s attention. As he enters the classroom, students automatically assume he is a fresher. The commercial ends with the young man revealing himself as the new professor. The videos have got 1.6Mn views on social & digital media alone.

     

    Bhaskar Choudhuri, Director Marketing, Lenovo India, said, “We believe this new generation of Indians, while constantly questioning status quo, are clear and determined about their purpose and intent. The Lenovo brand resonates with this progressive mindset. We aim to create a deeper connect with these individuals by ensuring that our new campaign acknowledges their life choices.”

     

  • This is a great opportunity for people to unleash their creativity and present out-of-the-box ideas

    Lenovo and Yuwa partner to offer tech exposure to rural community

    By A Correspondent

     

    Lenovo has launched the ‘Pitch to Her’ campaign in association with Yuwa. Yuwa is a social development platform for girls based in Jharkhand that imparts training in football, provides free education and creates awareness about social evils like child marriage and domestic violence. As part of this initiative, Lenovo is calling the brightest minds in India to hack real world issues with technology and propose interesting ideas of change. Last year, Lenovo cheered for Yuwa and brought their story to millions of Indians as the Yuwa girls they took on the world’s best in the USA Cup – one of the most reputed international football tournaments for young girls in the world.

     

    The website www.pitchtoher.com will give people across India an opportunity to field innovative and technology ideas to Yuwa to improve lives of rural girls and the community in Hutup village, Jharkhand. What’s special is that the entries will be judged by an effervescent bunch of Yuwa girls and winners will get an internship funded by Lenovo at Yuwa to make these ideas come alive in the real world. Through ‘Pitch to her’, team Yuwa is looking to unleash simple, practical yet quirky solutions that can involve anything from art to music to product design or even utility apps that can be implemented within just 4 to 6 weeks. The volunteers can pitch their ideas by registering on the microsite, http://www.pitchtoher.com/pitch-now. Selected people will then be invited to visit Hutup for a sponsored internship with Lenovo Yuwa along with a certification.

     

    “This is a great opportunity for people to unleash their creativity and present out-of-the-box ideas that will get them to both, experience a slice of life with the Yuwa team at Hutup and be a part of driving change in one of the most disadvantaged parts of the country. People know the Yuwa girls for football, but off the field they’re every bit as impressive. They’re changing their own lives and the lives of girls in their communities. We’re thrilled to partner with Lenovo to empower girls to connect them to a wider community, to have some fun and to invite you to join us! Society teaches girls to fit in. Yuwa coaches girls to stand out. Join us by pitching your ideas today,” affirmed Franz Gastler, Executive Director and Co-Founder of Yuwa.

     

    Speaking about this association, Bhaskar Choudhuri, Director, Marketing, Lenovo India said, “We are proud of our association with the Yuwa girls. Despite hailing from a small town like Hutup in Jharkhand, they have the required firepower and understand that technology gives them the required platform to achieve their dreams. The primary objective of ‘Pitch to Her’ is to engage young individuals towards empowering the Yuwa girls and in a way create an unforgettable, fun experience for these volunteers.”

     

    The high intensity pitching process kicked off on Independence Day, with a tournament that was filmed by the Yuwa girls using aerial cameras attached to balloons. To make the pitch more powerful and understand the daily challenges faced by the girls, volunteers can interact with the girls via Skype or Google Hangout before making the final submission. Post the submission, the best ideas will be chosen based on practicality and creativity. These ideas will then be implemented over few weeks (need exact time line) by Yuwa, the volunteers and the girls themselves. The volunteers get to experience the social structure these girls live in and tackle and thus get sensitized to the world of these simple but strong rural girls of Jharkhand. They will go back with a certification, but more importantly with a sense of accomplishment of being able to make a small but distinct impact to the lives of the Yuwa girls.

     

    Besides this, Lenovo has a full-fledged team working in Hutup right now to let the girls experience and learn about computers, internet and science. Lenovo Lab just went online – powered with state-of-the-art YOGA Computers, Tablet Devices and Smart phones. The Lab is introducing the girls to using kits like Makey-Makey and FitBits to unleash their creativity.

     

  • With prices starting as low as Rs. 30,490/-, Lenovo Yoga is an ideal choice for the youth of today

    Lenovo redefines ‘cool quotient’ for the youth with Yoga laptops

    By A Correspondent

     

    Lenovo has announced the launch of next generation Yoga laptops. With a screen that offers a 360 degree swivel that goes from laptop to tablet mode in one smooth movement, HD screen, Dolby sound and intel core i7 processor, these laptops offer an ideal combination of innovative design and powerhouse performance. With prices starting as low as Rs. 30,490/-, Lenovo Yoga is an ideal choice for the youth of today.

     

    The TVC introducing the next generation of Yoga laptops shows a young girl in a café calmly working on her Yoga laptop, observes a few bikers enter and misbehave with the staff. She decides to teach them a lesson without having to let go off her Yoga. To our surprise she turns out to be a martial art pro and leaves the goons feeling pretty stupid. Her Yoga laptop twists and turns to her moves, helping her carry her cool all the way.

     

    Rajiv Rao, NCD Ogilvy added, “Geeks represent the new cool. Their technology is their style. The usual and mundane doesn’t appeal to them. They need something new, something flaunt worthy… they need to ‘carry their cool’. The Lenovo Yoga laptops offer them just that!”

     

    Talking about the campaign, Bhaskar Choudhuri, Director Marketing – Lenovo India said, “Lenovo’s philosophy of bringing accessible products with innovative technology and ground-breaking features gets further magnified with the next generation of Yoga laptops. These ultra-thin and light convertibles are packed with top of the line features … making it an ideal choice for the youth.”