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Tag: Bharti AXA Life Insurance

  • As Head of Marketing and Corporate Communication

    Bharti AXA Life Insurance appoints Archit Shankar

    By Our Staff

     

    Bharti AXA Life Insurance has announced the appointment of Archit Shankar as its new Head of Marketing and Corporate Communication. He will be accountable for bolstering marketing strategies, amplifying digital customer acquisition, optimizing channel marketing, safeguarding consumer rights, and elevating public relations initiatives.

     

    Nitin Mehta, Chief Customer Officer & Head – Marketing, Digital & Online Sales, Bharti AXA Life, said: “We are thrilled to welcome Archit to our team as Head of Marketing and Corporate Communication. We believe that his profound background and expertise in marketing strategy will be invaluable as we continue to pursue our growth plans. Given our goals for the company, we are confident that he will play a pivotal role in aiding us to achieve our objectives.”

     

    “The Indian life insurance sector is poised for substantial expansion and Bharti AXA Life is resolute in its commitment to be an integral part of this growth trajectory. I’m looking forward to working with the team in strengthening the brand’s expansion goals and maximizing new growth avenues,” said Archit Shankar, Head of Marketing and Corporate Communication, Bharti AXA Life.

     

  • To deepen customer engagement

    Vidya Balan to endorse Bharti AXA Life

    By Our Staff

     

    Bharti AXA Life Insurance has roped in Vidya Balan as its brand ambassador. The actor will help deepen the narrative of #DoTheSmartThing championed by the brand.

     

    Commenting on the announcement, Parag Raja, MD & CEO, Bharti AXA Life Insurance said, “Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes. She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti AXA Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”

     

  • To launch a six-part knowledge series to simplify insurance for millions

    Bharti AXA teams up with Ankur Warikoo

    By Our Staff

     

    Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance company, announced details of its new organisation purpose of simplifying insurance and providing innovative solutions to the consumers. For this it has partnered with Ankur Warikoo, co-founder of nearbuy.com, an angel investor, entrepreneur, educator, and influencer, to launch a six-part knowledge series – ‘Plan Smart With Ankur’.

     

    Through this video campaign Bharti AXA Life and Warikoo will engage, spread awareness, and educate consumers on the need, importance, and the key factors to keep in mind while selecting life insurance.

     

    Speaking on the collaboration and new video campaign Parag Raja, MD & CEO, Bharti AXA Life Insurance said: “We are living in unprecedented times. The need to be conscious and wary of our physical and financial well-being has never been more crucial than it is now. Evident through this video series we have commenced with Ankur Warikoo, making insurance simple to understand can lead to greater insurance penetration in the country. At Bharti AXA Life, we take pride in going the extra mile to understand the challenges and experiences that people face in terms of financial health and planning and believe that this association would help us drive an extensive awareness campaign on the need for insurance.”

     

  • Launches Bharti Axa Life Guaranteed Income Pro

    L&K S&S creates TVC for Bharti Axa

    By Our Staff

    Bharti AXA Life Insurance has launched its new integrated campaign for Bharti Axa Life Guaranteed Income Pro. The multilingual campaign in Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam is created and conceptualised by agency L&K Saatchi & Saatchi.

    Said Manik Nangia, Chief Operating Officer, Bharti Enterprises: “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”

    Added Kartik Smetacek, Jt. NCD – L&K Saatchi & Saatchi: “The TVC exhibits Bharti AXA Life Guaranteed Income Pro as a solution for varied life-stage uncertainties. Further, it also marks the fresh brand proposition for Bharti AXA Life – ‘Do the Smart Thing’. We wanted to portray the brand as no-nonsense and straight-talking, out to challenge the category conventions of grand promises and glowing futures. This is the signature style and tone we hope to carry forward in subsequent communication as well.”