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Tag: Bharti AXA General Insurance

  • With this new campaign, Bharti Axa General Insurance aims to spread awareness and drive conversation among the millennials that relying only on luck is not the smartest choice

    Bharti Axa champions planned investment in latest digital campaign

    By A Correspondent

     

    Bharti Axa General Insurance has announced the launch of its new digital campaign – “Luck pe bharosa chhodo aur Insurance se nata jodo”.

     

    While describing the concept, Upendra Namburi, Chief Innovation and Marketing Officer, Bharti AXA General Insurance said: “Each one strives and saves hard earned money to create assets for themselves. However, when it comes to assuring protection of these assets many Indians still believe in superstition and luck. Similarly, in case of health as well, not many protect themselves against unexpected medical emergencies, instead follow unreliable methods. With this insight and behaviour, we have developed our new campaign that aims to educate the makers of tomorrow about the need and importance of asset and health protection. The campaign targets millennials of today who take a more balanced view towards life. At Bharti AXA General Insurance, customer-centricity is at the heart of evert initiative and we shall continue to develop innovative solutions and ideas to bring alive our offerings.”

     

    The campaign went live last week and will be supported by content and influencer partnerships along with on ground activities to engage with the audience.

     

     

  • The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses

    Bharti AXA General Insurance takes streets to spread health insurance awareness

    By A Correspondent

     

    Bharti AXA General Insurance has launched a viral communication campaign on the internet around the theme of Lifestyle Protection which underlines the need for a critical illness insurance cover.

     

    Seven videos have been developed that narrate the predicaments of ordinary people who suffer from critical illnesses and are forced to work while they are ill, owing to the financial commitments.

     

    Commenting on the campaign, Dr Amarnath Ananthanarayanan, MD and CEO, Bharti AXA General Insurance said, “Innovation is one of the core values on which our company is built and we are constantly looking at new perspectives, methods and approaches when it comes to any aspect of business, service, product development, delivery etc.  With this viral communication campaign, we aim to increase awareness about health insurance and help the aam aadmi choose the right health insurance policy.” The company also launched a television commercial centred around the working patient last month.

     

    The digital campaign was created by Publicis iStrat while the TVCs are by Publicis Ambience.