MxMIndia

Tag: BharatPe

  • Much as he loves using it, Sanjeev Kotnala needs the payment platform needs an overhaul of its algorithms

    G Pay: The Good, Bad and Ugly…

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaEveryone has an option for digital payments. BharatPe, BHIM, UPI, PAYTM, GPay and many more mobile wallets. However, one of them becomes the default option. For me, it is Google Pay. GPay, in short. And, it may be true for others, but here I will speak of GPay and my love-hate relationship with it.

     

    The Good

    Okay, honestly, I have no major crib about GPay as the app works fine.

    It allows me the liberty to scan any QR code and payment, and it works seamlessly.

    GPay perfectly documents every transaction and ensures sharing them is smooth.

    Rarely is there a problem with server busy or faulted payments.

    I am a GPay fan and need no further motivation. Everything is just fine.

    I am building homes at Indi-homes – collecting energies to complete the levels- not really interested in the first 2 Lakh home builders to earn anywhere between INR 11 to INR 111.

    However, many friends and family members voiced these concerns about GPay; After sharing the Good part, I amplify their reactions below.

     

    The Bad

    However, I am irritated and frustrated with GPay.

    I suppose they have the best of the listening and tracking ways of how I live and what I do. At least they have the financial transactions and intelligent algorithm other brands use.

    Then, why does GPay in rewards keep me giving free membership and trial opportunities across brands? Okay! The trial is free for new users and subscribers. And Google would /should/could know I am a member of these services.

    It keeps changing its picture capture games, from Diwali Cards to IPL to others. And I never get all the cards. GPay algorithms that deal me the cards ensure I get many cards but never the complete deck, which will allow me to go for the jackpot. G-pay then wants me to trade cards with my friends to complete the deck. Does GPay think I work for it or have time and energy for referring or inviting friends on the platform?

    Most optimistic brands: GPay knows I am not interested, and I have not reacted for the last 20 times they have sent the free three-month membership. Optimistic GPay believes the 21st time I will change. So, with punctual clinical consistency, it regularly serves these reminder awards. And it then follows up with a notification that the useless, irrelevant, irritatingly frustrating awards option may expire.

    GPay asks me to refer new possible customers. It also goads me to pay INR 1 to people in my contact list on joining the G-pay Brand Wagon. GPay knows I have never done that, and GPay knows none of my friends has ever given me the INTR 1 welcome gift. It knows it is futile to ask me again and again. But, the brand is optimistic that I will change first than its so-called personalised approach based on incredible self-learning algorithms?

     

    The Ugly

    I know I am not the luckiest guy on earth. But my luck is not so bad that I keep getting served ‘Better luck next time’ cards by GPay. Adding insult to injury, I must scratch the cards to uncover the message at every milestone. Every milestone promises a cashback up to INR 1000, and I thought Upto meant at least INR 1 to start with. However, the only thing it does is to ruin my day by telling me ‘Better Luck Next Time’. Or: Your Bad Luck is Kharraab!

    In some 427 transactions of more than 3 lakh, I have won 233 cashback and some 50 ‘Better Luck Next Time’ cards. Don’t give me cash back- but don’t make me scratch a coupon to read this silly luck line.

     

    Net-Net

    I have become so comfortable with GPay that it’s the default option. However, from time to time, GPay sends me those messages and notifications, including ‘Better Luck Next Time”. Frankly, I am not interested, and it only ends up spoiling my whole consumer experience.

    So, time for the platform to use its tech muscles to differentiate between consumers waiting, willing and wanting the freebee and who wants the app for its primary function- just to pay- nothing else.

     

  • To reiterate trust in the potential of offline merchants of Bharat

    BharatPe launches new campaign

    By Our Staff

     

    BharatPe, the payments app, has announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualised around the power of dreams and tenacity of offline merchants and SMEs, the TVC has been directed by the adfilm director, Anupam Mishra and voice over is by Naseeruddin Shah.

     

    Speaking on the launch of this new campaign, Parth Joshi, Chief Marketing Officer, BharatPe, said: “For us, ‘Bharat’ stands for the indomitable spirit, can-do attitude, and the tenacity to bring change. This is the reflection of millions of merchants who are silently marching forward to shape the nation and are the soul of Aatmanirbhar Bharat. Their dreams, aspirations, efforts, and innovative thinking can be seen everywhere, every street, every corner, every city- across the country. BharatPe was designed with the intent to empower these millions of offline merchants who play an integral role in building new India. With this campaign, we celebrate millions of untold stories and hope to inspire a whole new set of merchants to believe in the power of their dreams. We are grateful to our 8 million+ merchant partners who have put their faith in us. We are committed to build products that will empower millions of offline retailers and SMEs in the country.”

     

  • To promote the company's fast-growing BNPL product Postpe

    BharatPe launches marketing campaign for Postpe

    By Our Staff

     

    BharatPe, the fintech company, has announced the rollout of its latest 360-degree marketing campaign to promote its Buy Now, Pay Later (BNPL) product- Postpe. Conceptualised in line with the theme ‘De Dena Aaram Se’, the campaign is designed to create awareness about the various use-cases of Postpe around interoperability and instant approvals.

     

    Speaking on the launch of this new campaign, Parth Joshi, Chief Marketing Officer, BharatPe, said: “Consumer credit in India is highly underpenetrated, and limited to very few categories. It, thus, becomes important for us to evangelize the category and educate consumers on why they should switch to ‘Buy Now Pay Later’ and bid adieu to traditional payment modes like credit cards. With this aim, we have launched this film to drive category adoption as well as enable growth for our product.”

     

     

  • To promote its newly launched Buy Now, Pay Later (BNPL) product

    BharatPe unveils first marketing campaign for Postpe

    By Our Staff

     

    BharatPe has announced the rollout of its TVC campaign ‘De Dena Aaram Se’, to promote its newly launched Buy Now, Pay Later (BNPL) product- Pstpe.

     

    Speaking on the launch of this new campaign, Suhail Sameer, CEO, BharatPe, said: “We have recently forayed in the Consumer Fintech category with the launch of 12% Club and Postpe. We are confident that Postpe can totally transform the Buy Now Pay Later (BNPL) category with its compelling proposition of enabling credit for one and all, anywhere and everywhere. The initial response has been overwhelming and I am confident that this latest campaign will help create awareness for Postpe amongst consumers. The ICC T20 World Cup is one of the most sought after cricketing events and our new campaign launched with this event will go a long way in catapulting the growth of Postpe. We are already facilitating disbursals at a run-rate of INR 150 crores per month in just two weeks of launch, and I am confident to scale this up 10x by the end of the campaign.”

     

    Adding his thoughts on the new TVC campaign launch, Parth Joshi, Chief Marketing Officer, BharatPe, said: “Buy Now Pay Later has been around for a while but I believe that postpe is the first product that is really democratising it- with its universal usage (on QR, Card or Online) and interest free credit of upto Rs 10 lacs for a period of 30 days. The TVC has been conceptualized keeping in mind the personal connect and trust that a customer enjoys with his preferred local store owner in India. We have tried to weave in various use cases to connect with a larger audience, as our postpe product is not limited to a specific set of stores. The TVC has been crafted with the objective of communicating how postpe enables our customers to pay on credit anywhere and for any amount, and pay it back later as per his convenience. We will be running this campaign for the October –December 2021 quarter.”