Now that the Greatest Showman on Earth has been brought down from his Non Biological origins to the hard, bumpy ground of coalition politics, what will happen to the Indian media is the question that some people are asking.
The voter has spoken and both Narendra Modi and the Bharatiya Janata Party have badly missed the most ambitious target they had set themselves — to win over 400 of the Lok Sabha’s 543 seats. No Indian TV channel had questioned this figure; rather they amplified it as the absolute, incontrovertible truth. The exit polls they conducted and promoted also pushed the same figures or figures close to this remarkable claim.
Reality provided a harsh check and far from 400, Modi’s campaigning skills managed to garner just 240 seats for the BJP. His party managed to lose in the constituency where, as PM, in an extraordinary move for a Constitutional democracy, he inaugurated the Ram Temple. Far from being a winning masterstroke – as the media has projected every act of Modi’s – it turned out to be an electoral damp squib.
Modi will form the next government. The BJP and his allies have the numbers. The Opposition put on a great show but it would require massive contortions to form at best a minority government. But Modi’s third term will exist at the mercy of coalition partners, who have already demanded high returns for the promise of support.
We come back then to the Indian media which has spent the last 12 or 13 years attacking the Congress and other parties while promoting Modi and the BJP as India’s panacea. As counting day progressed, channels were hard-pressed to interpret results, as we have already discussed. Which from a journalistic point of view is criminal, if funny. Possibly they stayed with their own hype, knowing it was lies. Or their heads are so far into Modi worship that they actually believed their own lies. But for any journalist, departure from the expected or the usual or the normal is what makes news – man bites dog. So, the air leaking out of Modi’s balloon thanks to a voter and Opposition pushback is the biggest news of all. Unless, as we know, you are one of the people who’s been charged with pumping air into the balloon.
Mid-Day came up with a killer headline on June 5, taking off from Modi’s own boast: “Ab ki baar, 272 bhi too far”.
The Telegraph comes a close second with “India cuts Modi Down”.
The rest, as mxmindia.com showed yesterday, played it down with straightforward bread and butter headlines or played around with the coalition angle.
https://www.mxmindia.com/media/newsstand-and-this-is-how-the-dailies-covered-results-2024-results-on-their-page-1s/
However, most newsrooms have had to deal with the details of the results and what they entail. The fact that voters have signalled unhappiness with government policy. The fact that social factors of religion and caste have re-entered the arena, thanks in fact to Modi’s divisive and discriminatory policies. News agencies and websites have also picked up on the unhappiness within the RSS – the BJP’s parent organisation – with Modi’s style of governing.
Times of India informed its readers that nothing lasts forever: “(Modi) was the BJP’s campaign. And that was the problem. No political brand is immune to political fatigue.” (“18 takeaways from an election which redefined Indian politics”)
I might add here that if the media had identified voter fatigue as it happened and not after the fact, it would have better served its customers and consumers.
As several within the media know, it is the non-traditional non-mainstream non-legacy media which has kept the spirit of investigation and enquiry flying high. Journalists and media teams have taken to digital spaces, and found success there. As much as Youtube is full of propaganda and crackpot sites, it is also full of robust journalism. Several old-timer news junkies woke up on June 4 to be pleasantly surprised by the return of Dr Prannoy Roy and his election analysis on DeKoder Digital, with many from his old NDTV team.
And it is not just big names and definitely not just the English media. Across India, on the ground reporting, news and analysis from local journalists via media like Youtube have provided voters with information which matched their lived experience. This is where the mainstream media failed the most: by harping on BJP propaganda and Modi fandom, they forgot that most basic democratic tenet set down by Abraham Lincoln. That you cannot fool all of the people all of the time.
Many hope that the mainstream media will correct itself. I find myself sceptical. It may try, but there is no comeback from the depths to which several media houses have fallen. The change and direction will now be set by these new voices, and new ventures. It is very hard to relearn journalism when you have wilfully abandoned it for 10 and more years. Voters across India have mentioned the term “Godi media” or media which sits on the lap of Modi when referring to TV channels. They know they are being fooled.
This extraordinary rant by Zee News anchors against media rivals underlines the bizarre world in which Indian TV lives:
https://www.newslaundry.com/2024/06/05/from-india-today-to-india-tv-zee-goes-all-guns-blazing-against-top-media-owners
The other danger is that journalists have lost the game to the public. When a talented YouTuber like Dhruv Rathee can provide better researched analysis on Indian politics than most TV anchors, you have a real danger at hand for traditional media. Years ago, the media tried to shoot itself in the foot by promoting “citizen journalists” only to discover that without basic fact-finding rigour, random opinions are boring and dangerous. But people like Rathee have facts and indepth research at their fingertips. They have beaten the big names at their own game. And they have both viewership and success to cement their status.
The Modi government has been very unhappy with the rare criticism from the foreign media. But as the Economist points out, in a piece which still praises Modi in some roundabout manner, “…the opposition parties have been given a new lease of life; and debate and dissent will be reinvigorated. That may be the most lasting consequence of the 2024 general election.”
https://www.economist.com/asia/2024/06/04/a-shock-election-result-in-india-humbles-narendra-modi
Swati Chaturvedi writes for Russia Today: “Modi was the medium and Modi was the message, complete with a “Modi guarantee” for voters in the most presidential-style elections that India has ever seen.
And the little guy – the voter – cut the prime minister down to size in the biggest reversal of his political career.”
https://www.rt.com/india/598784-modi-in-limbo-india-election/
The media will know be forced to change its strategy on Opposition leaders like Rahul Gandhi, Mamata Banerjee and Stalin, to name just a few. From constant attack – merely parroting BJP lines on them – they will have to be analysed more fairly. Their success in the face of enormous odds has changed the game.
That is, if the mainstream media remembers how to play after over a decade of lying down and playing dead just for Modi’s cuddles.
Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Friday, and when necessary, on other days as well. Her views here are personal.



The doings in Maharashtra have frustrated not just the Bharatiya Janata Party but also journalists who have the BJP beat. These journalists have, after all, spent the last six or seven years building up images of Narendra Modi and lately Amit Shah as veritable supermen, unchallengeable in their enormous store of statecraft and ability.
By Ranjona Banerji