MxMIndia

Tag: BGMI

  • She will soon be featured as a playable character within BGMI

    Deepika Padukone partners with Krafton as Brand Ambassador

    Krafton, makers of Battlegrounds Mobile India (BGMI), are partnering with actor-producer Deepika Padukone to the world of BGMI. This exclusive one-year collaboration will see the actor as the brand ambassador of BGMI.

    Said Sean Hyunil Sohn, CEO, Krafton India: “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”

  • Campaigns launched in Tamil, Kannada and Telugu languages

    BGMI strengthens focus in South India

    Krafton India is strengthening its focus on South India with campaigns in Malayalam, Tamil, Kannada, and Telugu languages, delivering tailor-made experiences that speak directly to the heart of every gamer.

    Notes a communique: “The new campaigns pay homage to the cinematic moments and pop culture icons that define this beautiful region, bringing smiles and nods of recognition to our gamers,” adding: “Prominent regional content creators are also contributing by producing BGMI-related reels in their unique styles, beautifully integrating the brand into their content. This multi-channel approach not only amplifies BGMI’s presence but also fosters a vibrant, engaged community both online and offline.”

  • Celebrates quick gameplay

    22feet Tribal Worldwide campaigns for BGMI

    22feet Tribal Worldwide has unveiled anew campaign for Battlegrounds Mobile India (BGMI), Krafton‘s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    Added Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide: “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

  • In association with Krafton India

    Jungle unveils new campaign for BGMI

    By Our Staff

     

    Jungle has unveiled its latest campaign – ‘The Jiggle Wiggle Campaign’ – for Battlegrounds Mobile India (BGMI).

     

    The campaign is conceptualised and produced by Jungle in association with Krafton India’s internal team.

     

    Speaking about the campaign, Srinjoy Das, Associate Director of Marketing, Krafton India, said: “Because of its vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which go on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we can’t wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle.”

     

    Talking about the film, Gaurav Banerjee, Creative Head at Jungle added: “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with Krafton to craft this film. The sheer passion that exists within the gaming community, as well as Krafton’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with Krafton.”

     

     

  • Experience with 'Wear Your Cred' Campaign

    22feet Tribal Worldwide unveils new film for BGMI

    By Our Staff

     

    22feet Tribal Worldwide has unveiled a new campaign for Battlegrounds Mobile India (BGMI), Krafton India’s battle royal game, titled ‘Wear Your Cred’.

     

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”

     

     

  • An online gaming tournament

    Indian Gaming League & ITC Bingo! nachos announce Gameon Cup 2023

    By Our Staff

     

    Indian Gaming League (IGL), in collaboration with ITC Bingo! Nachos, has launched Gameon Cup 2023, a gaming tournament. It will feature a range of popular titles, including BGMI, Free Fire Max, New State, Call of Duty Mobile, and comes with an impressive prize pool of 11 lakhs (approximately $13,000).

     

    Said Suresh Chand, VP & Head of Marketing, Snacks, Noodles, and Pasta, ITC Foods: “We are thrilled to launch the Bingo! Nachos Gameon Cup in association with IGL. This initiative will provide a platform for all e-gaming enthusiasts to showcase their skills while having a fun-filled experience with Bingo! Nachos. As a brand with a young TG, our partnership with IGL seamlessly aligns with our brand’s ethos, and we eagerly await the exciting gameplay it will bring.”

     

    Added Yash Pariani, CEO of IGL Indian Gaming: “We are delighted to partner with ITC Bingo! Nachos for this thrilling event. It is an extraordinary opportunity for amateur gamers to showcase their talents on a national stage and elevate their gaming journey. This tournament aims to unite gaming enthusiasts from all corners of the country, where participants can anticipate an unparalleled gaming experience, featuring top-notch production values and exhilarating gameplay.”

     

  • Benny Dayal composes BGMI anthem – Jeeto

    Battlegrounds Mobile India unleashes music contest

    By Our Staff

     

    Battlegrounds Mobile India (BGMI) has announced the launch of “Battle Beats,” a music-based contest. As the part of the contest, the participants have a chance to share their own rendition of this iconic theme or use it to create their own music video and win exclusive in-game rewards. Gamers, both new and experienced, are invited to participate in this contest.

     

    According to a press statement, ‘Battle Beats’ is a movement that brings together the creativity of BGMI’s community and the gaming spirit that unites us all. It is the celebration of the people’s love for the BGMI theme, its players, and the vibrant culture that has sprung up around it. The anthem and music video encapsulate the adrenaline-pumping experience of BGMI, and the forthcoming contest promises to keep the excitement going.

     

    Leading the contest is the BGMI anthem – Jeeto, written by 1080G and composed by the Benny Dayal. The project was conceptualised by Bengaluru-based – The Silly Fellows. The music video is directed by Altray (Ray Rajdip), a music video director and short film maker.

     

    They were both enabled by Good Fellas Studio, a Mumbai-based production house that’s worked with The Silly Fellows on projects of a similar format.

     

  • The second season of BGMI 2023 to witness all 24 Indian teams wearing NUMBER branded jerseys throughout BGMS 2023

    Global Esports onboards Number as Title Sponsor for BGMS 2023

    By Our Staff

     

    Esports firm Global Esports has announced a partnership with Number, a wearable and gaming earbuds brand, as Title Sponsor for the BGMI roster ahead of BGMS Season 2. Global Esports are the defending champions from season one having defeated big teams, such as GodLike, Orangutan, and SouL to lift the grand trophy.

     

    Commenting on the sponsorship, Rushindra Sinha, Co-founder of Global Esports, said: “We are thrilled to onboard Number as our title sponsor for BGMS 2023. Their commitment towards delivering well-designed high-quality products at an affordable price aligns with our vision to deliver at the highest stages and take the Indian gaming industry to the next level.”

     

    Talking about the association, Jigar Mehta, CEO and Founder, Number said “At Number, our objective is to provide gamers with the best-in-class gaming audio accessories so that they may start their journey in esports with the right equipment. Esports is a strongly growing community in India and we strive to support this growth with our new and first-of-its-kind partnership with Global Esports. We are thrilled to partner with a leading organisation such as Global Esports who are also the winners of BGMS 2022. With this partnership, we mark our journey into the esports world and are here to stay, play and win the journey.”

     

    BGMS 2023 was scheduled to kick off on August 4, 2023, with 24 Indian teams participating. It will be broadcast live on Star Sports Network and Rooter at 9.30 PM IST.

     

  • The digital video Campaign resonates amongst the gaming community

    SoCheers Films campaigns for BGMI

    By Our Staff

     

    SoCheers Films, an independent creative digital agency, has unveiled its latest Digital Video Campaign (DVC) for Battlegrounds Mobile India (BGMI). The film is titled ‘Ab Dhadkane Hongi Tez’. celebrates BGMI’s vibrant gaming community and the game’s ability to foster a strong sense of togetherness among its players. The film portrays a diverse range of individuals passionately engaging with BGMI, evoking feelings of excitement, and nostalgia.

     

    Notes a communique: “In recent years, the gaming industry in India has experienced remarkable growth and popularity. Games like BGMI have successfully carved a niche for themselves, attracting a dedicated fan base that eagerly awaits new releases and relishes the immersive gaming experiences they offer.”