By Our Staff
BGauss Electric Scooters, along with its agency Admatazz, has launched the next phase of its campaign. In the first part of the campaign, where the brand took over the lifeline of Mumbai’s transportation, the Mumbai local trains, they have now extended their campaign and transformed routine BEST bus rides with captivating visuals.
The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters.
Said Priyanka Kabra, Brand Director, BGauss Electric Scooters: “At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat.”
Added Yash Chandiramani, Founder & Chief Strategist, Admatazz: “Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets”