MxMIndia

Tag: Beth Ann Kaminkow

  • VMLY&R Commerce will be WPP’s new end-to-end Creative Commerce Company

    Geometry hooks up with VMLY&R to set up VMLY&R Commerce

    By A Correspondent

     

    WPP has announced the launch of VMLY&R Commerce, a new end-to-end ‘Creative Commerce Company’ combining the talent and scale of two thriving global offerings. VMLY&R Commerce will operate as a distinct company within the VMLY&R global network. VMLY&R Commerce will be fully operational from January 1, 2021, and the integration of the agencies’ teams and assets will continue through 2021.

     

    Notes a communique: “WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in ecommerce. VMLY&R Commerce will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently Global CEO of Geometry. VMLY&R Commerce will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion.”

     

    Said Beth Ann Kaminkow: “Consumer experiences today are centered on commerce, making it increasingly important to our clients’ marketing and media decisions. As the pandemic accelerates new consumer behaviors and expectations, commerce is fast becoming the next channel for the most creative engagements and experiences. With the launch of VMLY&R COMMERCE, we can now offer our clients creative commerce at scale, harnessing data and technology to build brands and sell products across channels.”

     

    Added Jon Cook, VMLY&R Global CEO: “I’m thrilled to work with Beth Ann on the evolution of our collective commerce offering through VMLY&R Commerce. We have been partnering closely across many clients and it is clear we share a vision and belief in the role commerce plays in a consumer’s journey and creating connected brands. Importantly, we both have a deep passion for leading our businesses with a focus on culture – both internally and with our client partners which is essential in creating a new company built for the future.”

     

    Said Mark Read, CEO of WPP: “2020 has seen explosive growth in ecommerce as brands adapt to a new reality. This new company will offer outstanding creativity, industry-leading commerce expertise, and sophisticated data and technology skills to help brands grow in an omni-channel world. It also meets clients’ needs for simple, tightly integrated propositions from their marketing services partners.”

     

     

  • Keeping in mind “economic realities”, entry to the event is priced at Rs 2950 (US$39)

    Zee Melt to be held online, on Sept 3 & 4

    By A Correspondent

     

    Kyoorius and Zee have announced the 2020 edition of Zee Melt, which is scheduled to be held virtually on Septemeber 3 and 4.

     

    The organisers have lined up industry stalwarts like Chuck Porter, Rory Sutherland, Sir Martin Sorrell, Vikki Ross, Fernando Machado, Beth Ann Kaminkow and Laura Jordan Bambach amongst others. Keeping in mind “economic realities”, entry to the event is priced at Rs 2950 (US$39).

     

    Punit Goenka and Rajesh Kejriwal

    Speaking on the association of Zee Entertainment with Zee Melt, Punit Goenka, MD & CEO, ZEEL, said: “We have been proud partners of MELT since inception and have seen it grow in stature and influence. We’re delighted that, together with Kyoorius, we have adapted to a complex environment and ensured that the sharing of knowledge continues.”

     

    Added Rajesh Kejriwal, CEO, Kyoorius: “We have taken advantage of the amazing adoption of digital communication and developments in tech to create a world-class conference with the finest speakers from across the world. We have also tried to address a global audience through convenient scheduling and relevant content.”

     

    Anant Rangaswami

    Said Anant Rangaswami, Editor, Melt: “We continue with the philosophy, since inception, of taking into account the long tail of interest of the communication professional. This will be clearly visible in the curation of speakers, panel discussions and workshops.”