MxMIndia

Tag: BEST

  • Created by Interspace Communications and Aditya Birla Sun Life Insurance

    Campaign to bid adieu to Mumbai’s BEST Double Decker Bus

    By Our Staff

     

    Interspace Communications, in collaboration with Aditya Birla Sun Life Insurance Company Limited, launched an experiential marketing campaign #YouDontWantToMissTheBus, a tribute to bid adieu to the BEST ‘Open Double Decker Bus’.

     

    Said Nitin Rastogi, National Head – Activations & Experiential, Interspace Communications: “Interspace is thrilled to partner with Aditya Birla Sun Life Insurance to implement an engaging campaign in honour of the retirement of the Double Decker Bus, a cherished symbol of Mumbai. #YouDontWantToMissTheBus highlights the significance of transitions in life, just as the Double Decker Bus transitioned into retirement. As an integrated media & communication agency, we are always looking for unique ways to engage with brands and provoke thoughts which are agile and lived in the moment by breaking the clutter with insightful & remarkable innovations.”

     

  • Sachin Tendulkar and Anil Kapoor reminisce about their journeys on BEST buses, promote digital bus travel

    BEST Launches Pudhe Chala campaign

    By Our Staff

     

    The Brihanmumbai Electric Supply and Transport (BEST) Undertaking – best known for its BEST buses and electricity supply services to South Mumbai, has launched two brand films under the Pudhe Chala campaign. Made by filmmaker Abhinay Deo, the films star cricketer Sachin Tendulkar and actor Anil Kapoor reminiscing their BEST bus journeys from their younger days.

     

    Notes a communique: “Just like for all Mumbaikars, BEST buses played an important role in Mr. Tendulkar’s and Mr. Kapoor’s lives. In the films, we see them re-living these experiences. Mr. Tendulkar recalls how he used to take a bus early morning to reach Shivaji Park for cricket practice on time; and Mr. Kapoor reveals that he took buses from his then Chembur home to studios and auditions across Mumbai. Both stars generously volunteered details of their real life bus experiences, which were crafted into the script. Both end the films by saying that BEST helped them move ahead in life and achieve their dreams, and highlight that now BEST itself is moving ahead with its new digital travel services.”

     

  • Pioneer Publicity has won the BEST tender for advertising rights on single and double-decker buses, account size: Rs 85cr

    First on MxMIndia: Pioneer bags BEST tender

    By Nibha

    Pioneer Publicity has won the BEST (Brihanmumbai Electric Supply and Transport Undertaking) tender for advertising rights on single and double-decker buses. Established in 1873, BEST operates one of India’s largest fleet of buses.

     

    The company has won the rights for three years – 2011-14 – for about 4050 old buses in all.

     

    Confirming the same, Mr Sunil Vasudeva, said on the win, “We worked for BEST from 2002-2008,after that the business went to Bright Outdoors. Now, we have the business again with an account size of 85 crore.”

     

    Prior to this development, Bright Outdoor had owned the ad rights to the buses, but, as reported by MxMIndia, due to heavy losses it had withdrawn from the tender.