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Tag: Berger Paints

  • Features Akshay Kumar and Gulshan Grover

    Berger Paints launches TVC for its waterproofing products

    By Our Staff

     

    Berger Paints has launched a TVC to introduce its range of waterproofing products – Dampstop. The campaign features Akshay Kumar and Gulshan Grover. With Dampstop, Berger Paints introduces a complete product range in the waterproofing segment.

     

    Said Abhijit Roy, Managing Director & CEO, Berger Paints India Limited: “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”

     

  • Agency to drive strategy and growth

    Berger Paints awards its media account to Dentsu X

    By Our Staff

     

    Berger Paints has awarded its media mandate to Dentsu X, the media agency from Dentsu India.

     

    Under the direction of Anita Kotwani, CEO Media, South Asia, Dentsu, the team will collaborate to “develop cutting-edge strategies that improve the brand’s commercial success”. The agency will oversee media strategy, planning, buying, and execution to increase brand equity through offline media including print, television, and radio, nationally.

     

    Speaking on the win, Kotwani said: “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in Dentsu India’s journey, characterised by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

     

    Added KK Sai, Senior Vice President, and Head – Decorative Division, Berger Paints, who chaired the project: “The insights that the Dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”

     

  • The campaign has been created by Lowe Lintas Kolkata

    New Berger HomeShield ad stars Akshay Kumar

    By A Correspondent

     

    Berger Paints has announced a new campaign for Berger HomeShield conceptualised by Lowe Lintas Kolkata.

     

    Speaking about the campaign, Abhijit Roy, MD and CEO, Berger Paints said: “Just like a doctor who prescribes medicines only after accurately diagnosing the ailment, dampness should also be treated similarly. Scientific understanding is significant while finding the right solution. Damp walls and leaking ceilings are harsh realities in Indian homes with limited analytical solutions present in the market. Berger Home Shield with its Concrete Moisture Meter carries out a scientific assessment of the problem and then prescribes a suitable solution based on well researched parameters, which stands out amongst the current alternatives available to the home owners.”

     

    Talking about the campaign idea, Sagar Kapoor, CCO, Lowe Lintas added: “Leakage is probably the biggest nightmare any home owner would have. What makes it worse is that there are as many fake solutions offered as there are reasons for the walls and ceilings to leak. Berger HomeShield hence aims at demystifying this issue with its Concrete Moisture Meter and waterproofing solutions. The story hence shows the confusion of a family in distress being offered multiple solutions not knowing which one to trust. Akshay Kumar is the voice of reason that asks them to trust science and not fake knowledge.”

     

     

  • To endorse Berger Paints’ Waterproofing Range under Homeshield

    Berger Paints ropes in Akshay Kumar as Brand Ambassador

    By A Correspondent

     

    Berger Paints India Limited has announced its association with Akshay Kumar for their Waterproofing range of products under HomeShield Brand.

     

    Said Abhijit Roy, MD and CEO of Berger Paints: “We are very excited about the association with Akshay who is today one of the biggest stars in the Indian film industry. With a career spanning decades built on the edifice of his passion for hard work, devotion to quality and  zeal to innovate with challenging roles, he is a perfect fit for Berger HomeShield which also embodies the values of trust, dependability, durability and high product performance in the segment of waterproofing. It is one of the fastest growing segments for us and the association with Akshay would help create better brand visibility and recall, helping catapult the brand as the preferred consumer choice”.

     

     

  • The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty

    Berger Paints launches new TVC for Easy Clean

    By A Correspondent

     

    Berger Paints has launched its new ad campaign for its interior paint brand Easy Clean with the tag line ‘No Daag No Dhabba, Only beautiful walls’.

     

    The philosophy behind this new campaign is to break the clutter of the Washable Interior Paint category and position Easy Clean as a luxury emulsion that has been substantiated with Cross Linking Polymer (CLIP) technology which forms a non-permeate membrane. This does not allow the micro-particles to enter inside the paint film and makes it easy to clean.

     

    The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty. And to get those clean walls they don’t want to take too much effort. They want the walls to get cleaned easily. The USP of Berger Easy Clean is the ease with which one can keep the walls clean even with the most stubborn stains.

     

    The advertisement shows some typical Indian situations and habits that end up staining the walls and how it is a hassle free cleaning with Berger Easy Clean. The ad uniquely portrays this with the proposition of ‘No Daag No Dhabba, Only Beautiful Walls’ where we see walls getting stained by regular activities of people and the ease at which the stained walls can be cleaned. The fact that Berger Easy Clean has CLIP Technology that forms a non-permeate membrane which doesn’t allow micro-particles to enter inside the paint film making it easier to clean the wall stains and keep the house looking fresh for years serves as the “Reason to Believe” (RTB) for this advertisement.

     

  • Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched

    Berger Paints takes Berger Silk proposition further with new TVC

    By A Correspondent

     

    Berger Paints unveiled its new campaign for luxury interior brand Berger Silk with the tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi”. Leading Bollywood actor, Katrina Kaif, continues to be the brand ambassador for Silk. Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched.

     

    Silk has always been positioned on the platform of luxury, aspiration & exclusivity. The new campaign will build on the existing communication platform of “Experience Silk on all your walls” and take it a notch higher to the level of “Experience the richness of Silk.”

     

    Commenting on the concept, Abhijit Roy, Managing Director, Berger Paints India Ltd says “This is the second leg of our association with Miss Katrina Kaif for our brand Berger Silk. Over time, there has been a lot of positive and synergistic imagery rub-off between Katrina and the brand Silk. To build on this association, we hope to reach out to the more discerning consumers through this new television advertisement.”

     

    The ad opens to a can bursting to a splash of Silk. A drop is seen entering the world of Silk which in moments gets metamorphosed into a gorgeous lady (Katrina) who then immerses herself in the richness of Silk and explores the breathtaking walls of a luxurious villa with stunning colors (Silk Emulsion), textures (Silk Illusions) & stencils (Silk Designzz). The ad ends with the campaign tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi” thereby emphasizing the brand promise- Silk makes your walls look so rich, smooth & luxurious that they become masterpieces for the world at large to see and admire.

     

    Berger Paints will be initiating a 360 degree marketing campaign to establish the new ad. The advertisement will be aired across leading channels in various categories of news, movies, sports, GEC and regional.

     

  • The paint company plans to co-brand its Green brand 'Breathe Easy' with the charitable trust

    Berger Paints ties up with ‘Being Human’

    Berger Paints India Ltd has announced an exclusive association of its flagship Green brand of paint ‘Breathe Easy’ with Being Human – The Salman Khan Foundation, a registered charitable trust set up by Salman Khan for helping the cause of the underprivileged.  For every litre of ‘Breathe Easy’ paint sold, Berger will donate Rs. 4 to Being Human – The Salman Khan Foundation. Berger has committed to provide ‘Breathe Easy’ paint to two schools and one hospital supported by Being Human.

     

    This association has been the cornerstone in the launch of “Breathe Easy”, India’s first Green Paint with international certification. Breathe Easy is the only paint which conforms to strictest VOC (volatile organic compound) norms even as per International standards. “Breathe easy” is not just a brand name for a Green Paint which serves to preserve health and environment. It goes beyond that and transcends the brand border. Breathe Easy is the umbrella under which the entire corporate social activity of Berger is being undertaken.

     

    Speaking on this association, Abhijit Roy, Managing Director, Berger Paints India Ltd, said, “We are excited to associate with Being Human for our green paint brand, Breathe Easy. As an organization, we are committed towards fulfilling our responsibility towards the welfare of society. This tie-up is part of our effort to support the cause of providing education and healthcare to the underprivileged. We are looking forward to a fruitful association with Being Human.”