MxMIndia

Tag: Bengaluru

  • Launches six TVCs with cricket experts – Harsha Bhogle& Akash Chopra lending voice-overs

    Swiggy uses IPL to push its new features

    By A Correspondent

     

    Swiggy has launched six witty television commercials this IPL season to celebrate two of India’s biggest passions – cricket and food. The multi-lingual campaign is conceptualized by Lowe Lintas, Bengaluru. Swiggy has roped in seasoned cricket commentator Harsha Bhogle and former cricketer and commentator Aakash Chopra to lend their voices to the TVCs.

     

    The campaign highlights how Swiggy has changed consumers’ food-ordering habits with some of its unique differentiators such as ‘No Minimum Order’, ‘Lightning Fast Delivery’ and ‘Variety of Restaurants’ to choose from. Considering the relevance of the campaign, apart from Hindi and English, the ads will be aired in Tamil, Kannada, Tegulu and Bangla.

     

    Speaking on the idea behind the new commercial,Srivats TS, VP Marketing at Swiggy said:“The IPL-themed advertisements are fun and intriguing to watch as they explore relatable scenarios that have made Swiggy a household name today. Whether it’s a married couple or a full-fledged party watching the big matches, the idea is to showcase Swiggy’s role in changing the way India eats, by bringing out the brand benefits in a likeable and engaging manner while delivering a full entertainment experience to millions of people and fans.”

     

    “Cricketing jargon has always been part of the popular lingo in India. What we’ve tried to do with this campaign is to present the brand’s benefits in a fun, light-hearted, everyday context with cricket commentary delightfully punctuating the life situations,” saidArunIyer, Chairman & CCO, Lowe Lintas.

    Besides the T20 in-game ad, the campaign will run on digital and across the brand’s social media platforms. Swiggy has also collaborated with Jordindian to create a couple of videos showcasing how cricket is best enjoyed with food ordered from the platform.

     

     

  • The Bengaluru station of 92.7 Big FM has announced the launch of its 'Big Junior RJ Hunt 2013', a radio-based reality show which concludes on May 22

    Bengaluru’s Big Junior RJ Hunt culminates tomorrow

    By A Correspondent

     

    The Bengaluru station of 92.7 Big FM has announced the launch of its ‘Big Junior RJ Hunt 2013’, a radio-based reality show for the city of Bengaluru. Launched in association with Oakridge International School, the talent hunt will help identify young and promising individuals between 5 and 10 years based on parameters such as spontaneity, smartness, general knowledge and RJing ability to host a segment on the station’s Sunday show. The month-long campaign, which concludes on May 22, has seen scores of parents registering their children to participate in the show.

     

    Children are often friendly, highly observant and aware of their surroundings, spontaneous and quick to respond, enjoy talking to people, and do not have inhibitions. The event will give children an opportunity to display such skills that are prized but often overlooked in radio jockeys. It will also give parents the chance to be actively involved in grooming their little ones to stand out in the contest.

     

    Entries to the reality show were received through interactive voice response (IVR) technology, and 15 children were short-listed through auditions at summer camps and on-air registrations. On May 18, the final five children were selected through an auditioning process held at Oakridge International School. These five shortlisted participants will get to go on-air, where listeners will vote for the favourite ‘Big Junior RJ’ based on their performance on a theme chosen for them by the programming team. Parents will be able to seek votes for their children online, through videos of the audition, and through content uploaded on YouTube. Two of the five contestants will be crowned ‘Little RJ’ on May 22; while one will get an opportunity to host the morning show, the other will host the evening show on 92.7 Big FM.

     

    Ashwin Padmanabhan

    Speaking about this initiative, Ashwin Padmanabhan, Business Head, 92.7 Big FM, said, “Children often possess talents parents might not know. The event not only encourages young talent in the country but also promises to bring fresh and exciting content to our listeners. We are confident of discovering RJs of the future through this exciting platform and look forward to conducting a very successful event for our children.”

     

  • The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area

    Mediascope Publicitas OOH creates India’s largest billboard in Bengaluru

    By A Correspondent

     

    Mediascope Publicitas has created the largest billboard in India measuring 100ftx100ft, located at the airport approach road, welcoming travelers to Bengaluru. This puts Bengaluru in the league of global cities like New York, Dubai and Singapore with extraordinarily huge advertising media.

     

    The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area.

     

     

     

  • Though Anand Sankeshwar's Vijayavani started on April 1 with three editions, it has now launched its ninth edition from Gulbarga on June 30

    Vijayavani launches 9th edition in 3 months

    From the MxM Infodesk

     

    Vijayavani launched its ninth edition in Karnataka from Gulbarga on June 30. The Kannada daily started with only three editions when it launched on April 1 this year. It now has editions from Bengaluru, Mangalore, Hubli, Bijapur,Mysore, Gangavathi, Chithradurga, Shimoga and Gulbarga.

     

    Vijayavani was launched by Anand Sankeshwar, a leading businessman in the logistics space and a former newspaper baron. Mr Sankeshwar’s logistics company, VRL Logistics Ltd, has a fleet of commercial vehicles in the private sector. The company operates from 1,000 branches and franchisees across the country.

     

    In the last 3 months, Vijayavani is said to have averaged more than am innovation every week. An average main issue of 16 pages comprises four pages on local/ hyperlocal issues, two pages each on national, state and sports, one calendar page on entertainment/events, one page on serials/stories and  one page on commerce/business.

     

    In addition, Vijayavani carries  four page-supplements on various subjects – Vittavani (Commerce), Lalitha (Women), Masth (Youth), Samskruti (Culture), Cinivani (Cinema), Putani (Children), and VijayaVihara (Sundays). The paper is the only daily in Karnataka with all colour pages across all its editions.