MxMIndia

Tag: Benetton India

  • The erstwhile agency was Wavemaker

    Benetton India awards digital mandate to Dentsu X-cubic

    By A Correspondent

     

    DX–cubic, the Dentsu X agency, has won the digital business of the Benetton Group, effective January 2020. The erstwhile agency was Wavemaker.

     

    Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said: “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get Dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “Yes, we are super-excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”

     

     

  • The TVC showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

    United Colors of Benetton conducts social experiment in India

    By A Correspondent

     

    Challenging social norms and addressing issues focused on secularism and non-discrimination, United Colors of Benetton released a digital film titled #UnitedByHope, on eve on India’s 72nd Independence Day.

     

    Speaking about the film, Sundeep Chugh, CEO Benetton India said: “On this significant occasion of our nation’s Independence Day, we at Benetton India, once again strive to knit together the diverse colors of India to promote unity through the innocent and thought-provoking sentiments of the nation’s future generation. This video is our effort at fulfilling our commitment as a responsible brand to challenge social norms and force the viewers to question their definition of diversity and unity as well as seeding the thought of social change where diversity creates the foundation for a stronger and united nation. It is important to understand how the younger generation subtly leads the older generation along the path of unity while striking a chord with every Indian, irrespective of religion or caste, and slowly but surely paving the way for a united future.”